Business > Retail

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Your Name Here: Private Labeling

March 1, 2008  | Article

Your manufacturer can be your greatest ally when starting your salon’s own private label product line. Learn how to make the most of this important relationship, ensuring you get products that you’re proud to put your name on.

Keywords: private labeling   retail merchandising  

What's New on Retail Shelves

March 1, 2008  | Article

We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.

Keywords: CND   cuticle treatments   Entity Beauty   Essie   files  

Cuccio Helps Rev Up Your Revenue

February 1, 2008  | Article

Five marketing tips to push your salon to achieve extraordinary results.

Keywords: commissions   Cuccio Naturale   gift certificates   incentive structures   retailing  

Retail Boutique: Candles

February 1, 2008  | Article

It’s smart to retail items that go hand-in-hand with your nail services, like polish and hand lotion, but if you go beyond these basic retail items, it can really set your salon apart from the pack. Each month, we’ll feature unique retail items that your clients will love.

Keywords: aromatherapy   candles   essential oils   massage products   retail boutique items  

KIK-N-IT Callus Remover & Smoother

February 1, 2008  | Product

Water-resistant disks topped with a 60-grit working surface adhere to the bottom of the tub or shower.

Keywords: callus removers   retail boutique items  

Your Power of Suggestion

July 1, 2006  | Article

As a nail tech, you know a lot your clients don’t know — from trends in the industry to what products will help with skin and nail problems. But don’t keep it to yourself! By using your knowledge to educate clients, you could significantly impact your bottom line. Learn how to use your power of persuasion to meet clients’ needs — and to boost your retail sales.

Keywords: retailing  

Beauty Industry Fund Battles Diversion

November 3, 2005  | News

In an effort to address diversion, which continues to plague the professional beauty industry, the Beauty Industry Fund (BIF) has launched the Guaranteed Real campaign. The campaign provides salons with information to help them discuss diversion with their clients.

Keywords: diversion  

What's It to You?

June 1, 2005  | Article

If nail techs won't retail nail products, manufacturers will have to sell them in alternative outlets.

Keywords: As I See It   retailing  

Marketers Say Selling Nail Products Is As Hard As Buying

November 1, 2003  | Article

Frustrations with nail product distribution have led to manufacturers to refocus on the "little guy."

Keywords: As I See It   business   retailing  

Selling Ice to Eskimos: Why Can't Nail Techs Retail?

November 1, 2002  | Article

If these kiosk salespeople can sell three-way buffers, why can't you?

Keywords: As I See It   retailing  

25 Simple Ways to Promote Your Retail

October 1, 2002  | Article

Discover new methods for increasing retail sales in this article packed with suggestions.

Keywords: advertising/promotions   consultants   direct mail   marketing/promotions   product displays  

A Booth Renter’s Guide to Retail

August 1, 2002  | Article

Booth renters need to know he rules if they are going to retail effectively. Understanding the terms of your lease and the law governing retail sales is essential. Applying commonsense marketing strategies allows you to maximize profits.

Keywords: booth rental   retailing  

Learn What Retail Clients Really Want

August 1, 2002  | Article

"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.

Keywords: building your clientele   customer service   keeping your business competitive   retailing  

Natural – Born Retailer

August 1, 2001  | Article

Keywords: Enhance the Service: Retail!   retailing  

Breaking into Retail

March 1, 2001  | Article

Before you start ordering products to sell in your salon, do the math. You'll need to determine how much room you can devote to a retail area, how to track inventory, and know when it's time to restock. Here are some rules of thumb to follow.

Keywords: retail merchandising   retailing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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