August 1, 1999
Why are nail fashion trends being set by retail companies and consumer beauty editors instead of professional manufacturers and nail technicians?
August 1, 1997
Don’t make your lobby look and feel like a living room,” writes California Tan in its Heliotherapy newsletter, not if successful retailing is your goal.
Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.
December 1, 1996
Why aren't nail salons selling greater amounts of nail polish themselves during this period of time that has seen such an increase in consumer awareness?
Because they’re not trying.
April 1, 1996
February 1, 1996
Beauty superstores such as Ulta3 specialize in selling the products used by professionals, rather than the services offered by them. By doing so, these retail stores/salons have taken retailing to new heights.
April 1, 1995
February 1, 1995
April 1, 1994
January 1, 1991
Nail technicans, even those with a full book, still want to know how to increase their income.
May 1, 1988
Retail Boutique: Gift Wrap Items6 photos
Retail Boutique: Thanksgiving Table Settings6 photos
A manicure in which the moon, or lunula, is painted a contrasting color to the rest of the nail or simply left bare.
Should the salon owner do nails herself?
How do you react to negative feedback?
Do you use over-the-counter (non-professional only) polish?
Will gel-polish cause traditional polish to become obsolete?
Do Nail Techs Really Need Resumes?
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The Big Book 2012-2013
NAILS Magazine - December 2012
How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
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