Business > Retail

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Education Leads to Retail Sales

July 1, 2008  | Article

Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.

Keywords: building your clientele   business   education   educational materials   retail merchandising  

The Upscale Pedicure Sandal ®

June 27, 2008  | Video

The way to a perfect lasting pedicure and a great retail product

Keywords: pedicure sandals   pedicures  

Action Bag Classic Montage Shopping Bags

June 1, 2008  | Product

Action Bag’s new Classic Montage Shopping Bags are upscale modern bags to get you noticed.

Keywords: Action Bag Company   gift bags   retail merchandising  

BB Couture Organic Moisturizing Oil Candles

April 1, 2008  | Product

These candles melt into a moisturizing lotion to do double work for you.

Keywords: BB Couture   lotions   retail boutique items  

On the Road: Sun/Spa/Tan/Body, Evans, Ga.

March 1, 2008  | Article

Sree Roy visits an Evans, Ga. spa.

Keywords: full-service salons   On the Road   retail merchandising   salon profiles   theme salons  

Your Name Here: Private Labeling

March 1, 2008  | Article

Your manufacturer can be your greatest ally when starting your salon’s own private label product line. Learn how to make the most of this important relationship, ensuring you get products that you’re proud to put your name on.

Keywords: private labeling   retail merchandising  

What's New on Retail Shelves

March 1, 2008  | Article

We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.

Keywords: CND   cuticle treatments   Entity Beauty   Essie   FILES  

Cuccio Helps Rev Up Your Revenue

February 1, 2008  | Article

Five marketing tips to push your salon to achieve extraordinary results.

Keywords: commissions   Cuccio Naturale   gift certificates   incentive structures   retailing  

Retail Boutique: Candles

February 1, 2008  | Article

It’s smart to retail items that go hand-in-hand with your nail services, like polish and hand lotion, but if you go beyond these basic retail items, it can really set your salon apart from the pack. Each month, we’ll feature unique retail items that your clients will love.

Keywords: aromatherapy   candles   essential oils   massage products   retail boutique items  

KIK-N-IT Callus Remover & Smoother

February 1, 2008  | Product

Water-resistant disks topped with a 60-grit working surface adhere to the bottom of the tub or shower.

Keywords: callus removers   retail boutique items  

Point of View: Should retail sales be a top priority in the salon?

November 1, 2007  | Article

Says our employee representative: Meeting more of a client’s needs through retail will make her more likely to stay loyal and to send referrals.

Keywords: retailing  

Reader Tells Techs (and NAILS) to “Get a Clue”

November 1, 2007  | Article

Everyone talks about the great promise of retailing, but to hear about the challenges from someone in the trenches is a reality check. 

Keywords: As I See It   retailing  

10 Ways to Make Your Salon Holiday [Shopping] Destination

November 1, 2007  | Article

You’re competing against the discount dollar store and the high-end boutiques, but with a little creativity, you can create a buzz around your salon – and not just the services – that will keep people long into the New Year.

Keywords: holiday products   holiday retailing   holidays   Renee Borowy  

Could a New Word Invigorate Salon Retail?

September 1, 2007  | Article

What if, instead of calling things like cuticle oils and nail strengtheners “retail products” and suggesting that you “retail them,” we call them “take-home products” that you “recommend”? 

Keywords: retailing  

Your Power of Suggestion

July 1, 2006  | Article

As a nail tech, you know a lot your clients don’t know — from trends in the industry to what products will help with skin and nail problems. But don’t keep it to yourself! By using your knowledge to educate clients, you could significantly impact your bottom line. Learn how to use your power of persuasion to meet clients’ needs — and to boost your retail sales.

Keywords: retailing  

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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