Business > Retail

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As I See It: A Memo to Beauty Distributors RE: Selling Nails

September 1, 2000  | Article

An experienced nail technician with a full book generates $4,000 or more per month in service sales alone, and she is usually responsible for her own product purchases.

Keywords: distribution   online buying   product buying  

As I See It: Retailing Redux

July 1, 2000  | Article

Keywords: As I See It   retailing  

The Professional Nail Industry Is Following Instead of Leading

August 1, 1999  | Article

Why are nail fashion trends being set by retail companies and consumer beauty editors instead of professional manufacturers and nail technicians?

Keywords: As I See It   consumer product brands   polish  

Relaxation Wrecks Retailing

August 1, 1997  | Article

Don’t make your lobby look and feel like a living room,” writes California Tan in its Heliotherapy newsletter, not if successful retailing is your goal.

Editor's note: Focus on Yourself and Your Clients, Not on the Local Drugstore

August 1, 1997  | Article

Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.

Keywords: As I See It   consumer product brands   retailing  

Editor's Note:You Don't Need Hard Candy to Sell Retail Polish

December 1, 1996  | Article

Keywords: As I See It   polish   retailing  

Nail Salons Make the Best Natural Sales Outlets

December 1, 1996  | Article

Why aren't nail salons selling greater amounts of nail polish themselves during this period of time that has seen such an increase in consumer awareness?

Because they’re not trying.

Keywords: As I See It   polish   retailing  

Should Professional Nail Products Be Sold Over the Counter?

April 1, 1996  | Article

Keywords: CND   Reader to Reader  

Salon Superstores: How Much Is Too Much?

February 1, 1996  | Article

Beauty superstores such as Ulta3 specialize in selling the products used by professionals, rather than the services offered by them. By doing so, these retail stores/salons have taken retailing to new heights.

Keywords: CND   OPI products   retail merchandising   Star Nail Products  

Editor's note: Start Retailing and Give Yourself a Raise

April 1, 1995  | Article

Boosting Your Retail Sales Appeal

February 1, 1995  | Article

Sales Talk That Sells

April 1, 1994  | Article

Editor's note: Go Ahead, Use the “R Word”

January 1, 1991  | Article

Nail  technicans, even those with a full book, still want to know how to increase their income.

Keywords: retailing  

H&H Nail File Production Breaks World Record

May 1, 1988  | Article

Keywords: H&H Products  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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