Business > Retail

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10 Ways to Make Your Salon Holiday [Shopping] Destination

November 1, 2007  | Article

You’re competing against the discount dollar store and the high-end boutiques, but with a little creativity, you can create a buzz around your salon – and not just the services – that will keep people long into the New Year.

Keywords: holiday products   holiday retailing   holidays   Renee Borowy  

Could a New Word Invigorate Salon Retail?

September 1, 2007  | Article

What if, instead of calling things like cuticle oils and nail strengtheners “retail products” and suggesting that you “retail them,” we call them “take-home products” that you “recommend”? 

Keywords: retailing  

Your Power of Suggestion

July 1, 2006  | Article

As a nail tech, you know a lot your clients don’t know — from trends in the industry to what products will help with skin and nail problems. But don’t keep it to yourself! By using your knowledge to educate clients, you could significantly impact your bottom line. Learn how to use your power of persuasion to meet clients’ needs — and to boost your retail sales.

Keywords: retailing  

2005 Readers' Favorite Products

December 1, 2005  | Photo Gallery

The votes are in! Your favorite products from this year are all here!

Keywords: CND   Entity   Essie   Estelina's   Flowery  

Beauty Industry Fund Battles Diversion

November 3, 2005  | News

In an effort to address diversion, which continues to plague the professional beauty industry, the Beauty Industry Fund (BIF) has launched the Guaranteed Real campaign. The campaign provides salons with information to help them discuss diversion with their clients.

Keywords: diversion  

What's It to You?

June 1, 2005  | Article

If nail techs won't retail nail products, manufacturers will have to sell them in alternative outlets.

Keywords: As I See It   retailing  

Marketers Say Selling Nail Products Is As Hard As Buying

November 1, 2003  | Article

Frustrations with nail product distribution have led to manufacturers to refocus on the "little guy."

Keywords: As I See It   business   retailing  

Selling Ice to Eskimos: Why Can't Nail Techs Retail?

November 1, 2002  | Article

If these kiosk salespeople can sell three-way buffers, why can't you?

Keywords: As I See It   retailing  

25 Simple Ways to Promote Your Retail

October 1, 2002  | Article

Discover new methods for increasing retail sales in this article packed with suggestions.

Keywords: advertising/promotions   consultants   direct mail   marketing/promotions   product displays  

A Booth Renter’s Guide to Retail

August 1, 2002  | Article

Booth renters need to know he rules if they are going to retail effectively. Understanding the terms of your lease and the law governing retail sales is essential. Applying commonsense marketing strategies allows you to maximize profits.

Keywords: booth rental   retailing  

Learn What Retail Clients Really Want

August 1, 2002  | Article

"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.

Keywords: building your clientele   customer service   keeping your business competitive   retailing  

Reader to Reader: What’s your salon’s policy on booth renters retailing?

December 1, 2001  | Article

Says one reader:  "We are very lucky to be able to retail in our salon. It pays my rent!"

Keywords: retailing  

For Sale by Owner - How to Private Label

December 1, 2001  | Article

Enhance your salon’s image while growing its bottom line with a line of private label products tailored to your clientele. We’ll show you how.

Keywords: private labeling   retail boutique items   retailing  

Natural – Born Retailer

August 1, 2001  | Article

Keywords: Enhance the Service: Retail!   retailing  

Retail Done Right

June 1, 2001  | Article

Specialty retailers such as Bath & Body Works have mastered the art of turning browsers into buyers. Emulate their merchandising, marketing, and sales strategies and watch your retail sales surge.

Keywords: retailing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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