August 1, 2002
"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.
December 1, 2001
Says one reader: "We are very lucky to be able to retail in our salon. It pays my rent!"
Enhance your salon’s image while growing its bottom line with a line of private label products tailored to your clientele. We’ll show you how.
August 1, 2001
March 1, 2001
Before you start ordering products to sell in your salon, do the math. You'll need to determine how much room you can devote to a retail area, how to track inventory, and know when it's time to restock. Here are some rules of thumb to follow.
February 1, 2001
Forget everything you think you already know about retailing. If you think retailing is selling, you have to get rid of that notion.
Educate clients constantly about the products you use. Wouldn’t clients be more interested in trying items that they knew a lot about?
September 1, 2000
An experienced nail technician with a full book generates $4,000 or more per month in service sales alone, and she is usually responsible for her own product purchases.
July 1, 2000
August 1, 1999
Why are nail fashion trends being set by retail companies and consumer beauty editors instead of professional manufacturers and nail technicians?
August 1, 1997
Don’t make your lobby look and feel like a living room,” writes California Tan in its Heliotherapy newsletter, not if successful retailing is your goal.
Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.
December 1, 1996
Why is it that nail salons are not selling record-breaking amounts of nail polish themselves? Because they’re not trying.
April 1, 1996
"How we, as a manufacturer, help the salon professional make it is in the area of services and the sale of homecare products"
February 1, 1996
Beauty superstores such as Ulta3 specialize in selling the products used by professionals, rather than the services offered by them. By doing so, these retail stores/salons have taken retailing to new heights.
Cosmoprof 2014: Danny Haile's 50th Surprise Party11 photos
Ed Bobit 1927-201419 photos
In nail art, any kind of lines painted on the area; technique of painting detailed lines, usually in black to give definition to an object.
Should I have a TV in my salon?
Should the salon owner do nails herself?
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The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.
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