February 1, 2001
Forget everything you think you already know about retailing. If you think retailing is selling, you have to get rid of that notion.
Educate clients constantly about the products you use. Wouldn’t clients be more interested in trying items that they knew a lot about?
September 1, 2000
An experienced nail technician with a full book generates $4,000 or more per month in service sales alone, and she is usually responsible for her own product purchases.
July 1, 2000
August 1, 1999
Why are nail fashion trends being set by retail companies and consumer beauty editors instead of professional manufacturers and nail technicians?
August 1, 1997
Don’t make your lobby look and feel like a living room,” writes California Tan in its Heliotherapy newsletter, not if successful retailing is your goal.
Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.
December 1, 1996
Why is it that nail salons are not selling record-breaking amounts of nail polish themselves? Because they’re not trying.
April 1, 1996
"How we, as a manufacturer, help the salon professional make it is in the area of services and the sale of homecare products"
February 1, 1996
Beauty superstores such as Ulta3 specialize in selling the products used by professionals, rather than the services offered by them. By doing so, these retail stores/salons have taken retailing to new heights.
April 1, 1995
February 1, 1995
October 1, 1994
You’ve got to explore what particular products traditionally sell best seasonally. You can then fine-tune your actual selling strategy to suit your geographic area, your clients, and their particular needs.
July 1, 1994
Major department stores are revamping their sales and merchandising techniques to entice value-driven customers. What does this mean for salons?
Cosmoprof 2014: Danny Haile's 50th Surprise Party11 photos
Ed Bobit 1927-201419 photos
A regular service required to maintain artificial nails; sometimes called a rebalance.
Am I Losing My Touch Applying Acrylics?
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