Business > Retail

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Enhance the Service by Retailing

February 1, 2001  | Article

Forget everything you think you already know about retailing. If you think retailing is selling, you have to get rid of that notion.

Keywords: retailing  

Retail: The Most Misunderstood Word in the Nail Industry

February 1, 2001  | Article

Educate clients constantly about the products you use. Wouldn’t clients be more interested in trying items that they knew a lot about?

Keywords: As I See It   retailing  

As I See It: A Memo to Beauty Distributors RE: Selling Nails

September 1, 2000  | Article

An experienced nail technician with a full book generates $4,000 or more per month in service sales alone, and she is usually responsible for her own product purchases.

Keywords: distribution   online buying   product buying  

As I See It: Retailing Redux

July 1, 2000  | Article

Keywords: As I See It   retailing  

The Professional Nail Industry Is Following Instead of Leading

August 1, 1999  | Article

Why are nail fashion trends being set by retail companies and consumer beauty editors instead of professional manufacturers and nail technicians?

Keywords: As I See It   consumer product brands   polish  

Relaxation Wrecks Retailing

August 1, 1997  | Article

Don’t make your lobby look and feel like a living room,” writes California Tan in its Heliotherapy newsletter, not if successful retailing is your goal.

Editor's note: Focus on Yourself and Your Clients, Not on the Local Drugstore

August 1, 1997  | Article

Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.

Keywords: As I See It   consumer product brands   retailing  

Editor's Note:You Don't Need Hard Candy to Sell Retail Polish

December 1, 1996  | Article

Why is it that nail salons are not selling record-breaking amounts of nail polish themselves? Because they’re not trying.

Keywords: As I See It   polish   retailing  

Should Professional Nail Products Be Sold Over the Counter?

April 1, 1996  | Article

"How we, as a manufacturer, help the salon professional make it is in the area of services and the sale of homecare products"

Keywords: CND   IBD   professional-only products   Reader to Reader  

Salon Superstores: How Much Is Too Much?

February 1, 1996  | Article

Beauty superstores such as Ulta3 specialize in selling the products used by professionals, rather than the services offered by them. By doing so, these retail stores/salons have taken retailing to new heights.

Keywords: CND   OPI products   retail merchandising   Star Nail Products  

How to Select a Retail Line

April 1, 1995  | Article

Keywords: choosing products   retailing  

Editor's note: Start Retailing and Give Yourself a Raise

April 1, 1995  | Article

Boosting Your Retail Sales Appeal

February 1, 1995  | Article

Heat Up Retail Sales Year-Round With Seasonal Sensations

October 1, 1994  | Article

You’ve got to explore what particular products traditionally sell best seasonally. You can then fine-tune your actual selling strategy to suit your geographic area, your clients, and their particular needs.

Keywords: holiday retailing   seasonal products   seasonal promotions  

Retailers Reinvent Themselves

July 1, 1994  | Article

Major department stores are revamping their sales and merchandising techniques to entice value-driven customers. What does this mean for salons?

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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