Business > Retail

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25 Simple Ways to Promote Your Retail

October 1, 2002  | Article

Discover new methods for increasing retail sales in this article packed with suggestions.

Keywords: advertising/promotions   consultants   direct mail   marketing/promotions   product displays  

A Booth Renter’s Guide to Retail

August 1, 2002  | Article

Booth renters need to know he rules if they are going to retail effectively. Understanding the terms of your lease and the law governing retail sales is essential. Applying commonsense marketing strategies allows you to maximize profits.

Keywords: booth rental   retailing  

Learn What Retail Clients Really Want

August 1, 2002  | Article

"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.

Keywords: building your clientele   customer service   keeping your business competitive   retailing  

Reader to Reader: What’s your salon’s policy on booth renters retailing?

December 1, 2001  | Article

Says one reader:  "We are very lucky to be able to retail in our salon. It pays my rent!"

Keywords: retailing  

For Sale by Owner - How to Private Label

December 1, 2001  | Article

Enhance your salon’s image while growing its bottom line with a line of private label products tailored to your clientele. We’ll show you how.

Keywords: private labeling   retail boutique items   retailing  

Natural – Born Retailer

August 1, 2001  | Article

Keywords: Enhance the Service: Retail!   retailing  

Retail Done Right

June 1, 2001  | Article

Specialty retailers such as Bath & Body Works have mastered the art of turning browsers into buyers. Emulate their merchandising, marketing, and sales strategies and watch your retail sales surge.

Keywords: retailing  

Earn Client’s Trust, Earn Client’s Dollars

June 1, 2001  | Article

By advising clients on WHY products will help maintain their nails, you may find that "sales" isn't so hard after all. 

Keywords: OPI products   retailing  

The Birth of a Salesman: Retail Commissions

May 1, 2001  | Article

“I’m not a salesperson!” How many times have you heard nail techs use that one? Change that thinking with a fair commission structure, a big-picture view of the benefits for them and for you, and incentive programs that make it worth their while.

Keywords: retail incentives   retailing  

Problem + Solution = Retail Success

May 1, 2001  | Article

To salon owner Jan Oates, they’re just as important as the salon service.

Keywords: retailing  

Breaking into Retail

March 1, 2001  | Article

Before you start ordering products to sell in your salon, do the math. You'll need to determine how much room you can devote to a retail area, how to track inventory, and know when it's time to restock. Here are some rules of thumb to follow.

Keywords: retail merchandising   retailing  

Cosmetics Retailing 101

February 1, 2001  | Article

Afraid of offering makeup in your salon because you aren’t sure how to sell it? Think it’s hard enough selling nail polish to your clients, let along trying to sell them lipstick and eye shadow as well? Think again. There’s more than one strategy to add to your current retail offerings – and your pocket.

Keywords: cosmetics   marketing/promotions   retailing  

Enhance the Service by Retailing

February 1, 2001  | Article

Forget everything you think you already know about retailing. If you think retailing is selling, you have to get rid of that notion.

Keywords: retailing  

Retail: The Most Misunderstood Word in the Nail Industry

February 1, 2001  | Article

Educate clients constantly about the products you use. Wouldn’t clients be more interested in trying items that they knew a lot about?

Keywords: As I See It   retailing  

As I See It: A Memo to Beauty Distributors RE: Selling Nails

September 1, 2000  | Article

An experienced nail technician with a full book generates $4,000 or more per month in service sales alone, and she is usually responsible for her own product purchases.

Keywords: distribution   online buying   product buying  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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