Business - Topic : 2010 Project

16 - 21 of 21
Previous Next

Week 6: Seven (Truly) New Marketing Ideas

September 4, 2009  | Article

If you’re looking to build your clientele, there’s no need to discount your services, but you can run specials and use some creative marketing, says Sharon Frenz, co-owner of Fusion Hair and Nail Studio in Tomah, Wis. “I’ve gone from a so-so book to a completely full book in less than a year,” says Frenz, who shares these tips.

Keywords: 2010 Project   building your clientele   business building   marketing/promotions  

Week 5: Add a New Service and Create a Buzz

September 1, 2009  | Article

Sometimes it’s not that you need to get more clients (we’ve already told you that it costs more to get a new client than it does to keep an old one), but that you need to get more out of your clients. That might mean sending them home with a service-preserving retail item (we’ll get to retail in the very near future) or an incentive to entice them to try a new service.

Keywords: 2010 Project   adding new services   Minx   New Hampshire  

Week 4: Empty Slots in Your Book? Just Tweet It.

August 25, 2009  | Article

Last-minute openings in your appointment book are inevitable, but these days filling them can mean the difference between being able to pay all of your bills and, well, not being able to. Thankfully, up-to-the-minute social networking sites like Twitter and Facebook are starting to hit their stride, just in time for you to take advantage of the marketing capabilities they have to offer.

Keywords: 2010 Project   client scheduling   Facebook marketing   social media   Twitter  

Week 3: Creating a VIP Club Creates Cachet and Cash

August 18, 2009  | Article

It’s a strategy supermarkets have been employing successfully for years. “Club cards” — or store “memberships” — build loyalty, provide perceived value, and can even raise cash.

Keywords: 2010 Project   loyalty programs  

Week 2: Guerilla Marketing: Thinking Outside Your Salon

August 12, 2009  | Article

Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.

Keywords: 2010 Project   building your clientele   business building   marketing/promotions   youth marketing  

Week 1: SBA 2009 Recovery Act: What's in the Stimulus Package for Nail Salons?

July 31, 2009  | Article

Earlier this year, The American Recovery and Reinvestment Act of 2009 (Recovery Act) was signed into law by President Obama. It has the potential to have a significant impact on small businesses (like salons) by providing tax incentives and financing opportunities that will help small business owners create jobs. The idea is to make it easier for small businesses to get loans.

Keywords: 2010 Project   finance  
PREV12NEXT

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

Industry Statistics for

View All

VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

Subscribe to NAILS & SAVE!

Get a free preview issue and a Free Gift
Subscribe Today!

Please sign in or register to .    Close
Loading...
 
Subscribe Today
Subscribe Today