November 1, 2003
Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.
Keywords: advertising/promotions Business keeping your business competitive marketing/promotions niche marketing
March 1, 2003
These days, quality work isn’t always enough to get clients into your salon. Advertising your wares can help attract new business and keep your existing customer base aware of new offerings on your service menu.
Keywords: advertising/promotions building your clientele business building
October 1, 2002
Discover new methods for increasing retail sales in this article packed with suggestions.
Keywords: advertising/promotions consultants direct mail marketing/promotions product displays
April 1, 2000
Readers share tips on marketing by using everything from advertising to using gift certificates.
Keywords: advertising/promotions client referral systems gift certificates marketing/promotions Reader to Reader
April 1, 2000
This month, in our look back at images of ourselves and our industry, we focus on advertisements. Although many of these ads look quaint now next to the more recent ads, most of them were still high impact at the time and the best of the bunch.
Keywords: advertising/promotions Alpha 9 CND Mehaz OPI Products
May 1, 1998
As more and more salon owners and nail technicians realize the importance of total image, they are graduating from home-made graphics to professional .marketing materials.
Keywords: advertising/promotions business cards salon menus
August 1, 1996
If you have consistently been sending press releases to the media on your salon, eventually an item will get published. When a newspaper or magazine actually runs a story on you, it can sometimes carry greater weight and credibility than even an ad can.
February 1, 1996
Salons are responding to customers' cries of "I just don't have the time" with super-quick natural nail manicures targeted to women on the go.
March 1, 1995
While promotion may sound costly, Derek Crowe says that budget is the last aspect of a campaign salon owners should address.
Keywords: advertising/promotions budgeting
May 1, 1994
Technicians from all over the world sent in their entries for the NAILS 1994 Annual Graphics Contest, and this year, they were better than ever.
Keywords: advertising/promotions business cards direct mail gift certificates marketing/promotions
November 1, 1993
While some yellow pages publishers allow nail salons to advertise under the beauty salon classification, others restrict them to the nails-only section.
Keywords: advertising/promotions public relations yellow pages advertising
October 1, 1993
M.T. Fencl finds clever ways to market her salon during troubling economic times.
Keywords: advertising/promotions gift certificates personal profiles
September 1, 1993
Katherian Harris, owner of Sherwood Hair Design in Odessa, Texas, finds it lucrative to advertise her salon in event programs.
Keywords: advertising/promotions hosting events Nails File
September 1, 1993
We can all learn from the mistakes of others, so read these words to the wise from salon owners who have made their share of mistakes along the way.
Keywords: advertising/promotions computer systems employee issues hiring nail technicians opening a new salon
June 1, 1993
Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.
Keywords: advertising/promotions Business coupons direct mail marketing/promotions