Business - Topic : As I See It

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Can Doing Nails Make You Fat?

June 1, 2008  | Article

Staying active has to be a conscious effort. We can’t hold our jobs totally responsible for our weight issues, but they do play a role. I’ve seen from personal experience the effect of a sedentary job.

Keywords: As I See It   exercise   healthy working   wellness   work life balance  

As I See It: The Conversation Never Ends

February 1, 2008  | Article

A fond farewell from Cyndy Drummey and her "As I See It" column.

Keywords: As I See It   company anniversaries   NAILS Magazine  

Educate Yourself and Then Educate Your Clients

January 1, 2008  | Article

As an overachiever in the realm of education, I wonder how many techs feel the same way I do.

Keywords: As I See It   building your clientele   continuing education   educating clients   manufacturers educators  

Reader Tells Techs (and NAILS) to “Get a Clue”

November 1, 2007  | Article

Everyone talks about the great promise of retailing, but to hear about the challenges from someone in the trenches is a reality check. 

Keywords: As I See It   retailing  

A Magazine for the "Other" 40%

March 1, 2006  | Article

Why do so many Vietnamese immigrants choose the nail industry as a profession? How did it all start? And what is the future of the nail industry based on the growth of a single ethnic group?

Keywords: As I See It   Vietnamese salon industry  

It's a Wonderful LIfe, NAILS Version

December 1, 2005  | Article

Like the George Bailey character in “It’s a Wonderful Life,” I sometimes wonder how bad off the world would be without the professional nail industry, my job, your job — Is it so bad that millions of women would go with unpolished nails?

Keywords: As I See It   holidays  

Learn Something New Every Day

October 1, 2005  | Article

This issue is packed with ideas on education: the state of it, ideas on reforming it, complaints about it, praise for it (what else would you expect from a magazine that bills itself as “Advanced Education for Nail Professionals”?).

Keywords: As I See It   continuing education   opinion columns  

“It Just Popped Off” and Other Lame Client Excuses

September 1, 2005  | Article

What are the wildest excuses you've heard from your clients?

Keywords: As I See It   customer service  

A Makeover for the Nail Industry

July 1, 2005  | Article

If I was going to make over the nail industry, I'd start by challenging any state that required fewer than 600 hours for a nail license to raise their standards.

Keywords: As I See It   discount salons   industry issues  

What's It to You?

June 1, 2005  | Article

If nail techs won't retail nail products, manufacturers will have to sell them in alternative outlets.

Keywords: As I See It   retailing  

As I See It: A Few Trends to Watch

May 1, 2005  | Article

Look out for some exciting changes in the next few months.

Keywords: As I See It   boutique nail salon  

As I See It: Getting Back to Basics

April 1, 2005  | Article

Learning something new is what "back to basics" means to me.

Keywords: As I See It   back to basics   Tom Bachik  

As I See It: Your Clients Tell Us Everything

March 1, 2005  | Article

A client survey, conducted in conjunction with Allure Magazine, has some good news for professional salons.

Keywords: As I See It   client surveys  

A Work in Progress: Keeping Your Business Fresh

February 1, 2005  | Article

We're always trying to improve ... to make YOUR life and work easier.

Keywords: As I See It   customer service   keeping your business competitive   motivation  

As I See It: Celebrate Regional Differences

January 1, 2004  | Article

Keywords: As I See It   European Touch   international   Japan   Japanese nail industry  
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In 1983 Jack and Michael Megna founded the company that would become Backscratchers Salon Systems, Inc. At the time, Jack, now Chairman of the Board o...
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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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