October 3, 2013
Bursting the “Too Busy” Bubble: Employees these days aren’t taking their vacation days... or even their lunch breaks. How can nail salons capture this time-strapped clientele?
Keywords: building your clientele business building client scheduling clients consumer marketing
February 20, 2013
NAILS Magazine has made it to our 30th anniversary — and we want to help you get to your 30th career anniversary too! We present 30 timeless tips, culled from our three decades of experience, to help you build your book, run your nail salon, and, dare we say it, retire.
Keywords: 30th Anniversary adding new services building your clientele business building client retention
January 15, 2013
For some nail clients, there just seems to be no distance wide enough to keep them from getting a great nail service from their favorite tech. We asked our readers to tell us about some clients who regularly travel great lengths to come in for their nail fix.
Keywords: building your clientele client relationships client retention clients
September 22, 2012
Is it really possible to have your ideal client sitting in your chair consistently? The answer is a resounding yes. You can choose your own clients, while turning your existing clients into your ideal.
Keywords: building your clientele client relationships
April 27, 2012
Learn how to create a nail identity, build relationships, let others help you, and be selective in your marketing efforts.
Keywords: branding building your clientele newbie
April 23, 2012
Getting teens prepared for their big day can mean more than a one-time client. It can mark the beginning of a relationship that lasts for years.
Keywords: building your clientele marketing/promotions seasonal promotions teens
July 19, 2011
You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?
Keywords: building your clientele business building business tools client retention clients
September 1, 2010
I’m the perfect example of do as I say, not as I do. So as such a lackadaisical client, what does it take for me to come back for repeat visits?
Keywords: building your clientele client issues clients customer service Hannah Lee
July 1, 2010
Clients who come back to redeem their pre-sold service usually purchase something else as well.
Keywords: building your clientele client retention loyalty programs marketing/promotions retailing
May 1, 2010
Whether you decide to add a new service, or completely rethink how you’ve set up your salon, commit to making at least one change in your business this year.
Keywords: adding new services building your clientele continuing education expanding your services Hannah Lee
April 1, 2010
In this economy, nail techs have to find creative ways to do direct marketing.
Keywords: building your clientele business building direct mail email marketing marketing/promotions
March 1, 2010
Surprise! It’s often said that school does little to prepare techs for the salon environment. And it’s not only the technical challenges that may come as a surprise to the newly minted nail tech.
Keywords: building your clientele cosmetology schools education finding a job learning new techniques
September 4, 2009
If you’re looking to build your clientele, there’s no need to discount your services, but you can run specials and use some creative marketing, says Sharon Frenz, co-owner of Fusion Hair and Nail Studio in Tomah, Wis. “I’ve gone from a so-so book to a completely full book in less than a year,” says Frenz, who shares these tips.
Keywords: 2010 Project building your clientele business building marketing/promotions
August 12, 2009
Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.
Keywords: 2010 Project building your clientele business building marketing/promotions youth marketing
July 1, 2009
Written by a nail tech for nail techs, Dawn Marie Basset’s How to Build a Clientele and Keep It provides excellent tips and insight into building and maintaining a healthy appointment book.
Keywords: building your clientele business building marketing/promotions networking promoting your services