Business - Topic : business building

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Be Bold With Your Guarantee

June 27, 2017  | Article

Salon consultant Tammy Dennis recommends that owners offer an unconditional guarantee for their services to get customers through the door.

Keywords: business building   business management   customer service   salon services  

Customization Is King, Says Industry Analyst

June 27, 2017  | News

Customized services can attract clientele looking for a personalized experience from their salon.

Keywords: add-on services   building your clientele   business building   customer service   salon services  

4 Ways to Build Your Email List

February 23, 2017  | Article

John Rigo, a content marketer with small business technology platform Booker, offers these four tips for building your client email list.

Keywords: business building   email marketing  

5 Ways to Turn Your Salon into a Competitive Brand

January 9, 2017  | Article

The best salons today are outperforming their competitors by standing out — and they do this through strategic branding and design.

Keywords: branding   business building   how-to guides   marketing/promotions  

Take the Business Card Challenge

December 2, 2016  | Article

Ivan Zoot encourages salons to go old-school in their marketing, and discusses his “500 Business Card Challenge.”

Keywords: business building   business cards   promoting your services  

Doing Good While Boosting Your Business

November 2, 2016  | Article

Spa parties can be a great revenue booster, but partnering with a local charity can bring in new clients and set your business apart from the pack.  

Keywords: business building   charity   marketing/promotions   nail techs doing good  

How to Increase Your Nail Service Prices

October 20, 2016  | Video

Holly Schippers AKA FingerNailFixer was the keynote speaker at the 2016 NW Nail Tech Retreat. Watch her speech as she explains there is no excuse sufficient enough to devalue your time and offers a reasonable explanation to raise your service prices.

Keywords: business building   FingerNailFixer   Holly Schippers   service pricing  

On My Mind: How to Stay Enthusiastic About Your Work

October 11, 2016  | Article

Feeling jaded, much? We all get it from time to time but here's why (and how) it must be banished.

Keywords: business building   holiday promotions   On My Mind  

On My Mind: Entrepreneurs Among Us

August 12, 2016  | Article

Companies large and small are started each year by nail techs - and you could be the next.

Keywords: business building   Habib Salo   Lauren Wireman   On My Mind   Young Nails  

Build Your Business With ProFiles Backstage

July 18, 2016  | Article

There’s good news for all you knowledge-hungry nail techs: Veteran salon owners Traci Dungan and Ami McClure are ready and willing to share all they’ve learned during their 20+ years in the nail industry.

Keywords: business building   business tools  

Amp Up Your Offerings: Permanent Makeup

June 17, 2015  | Article

In our fourth installment of our new series, NAILS explores services you can add to your menu to increase your revenue and offer your clients convenience. This month, we take a look at permanent makeup.

Keywords: add-on services   Amp Up Your Offerings   business building   makeup  

Five Steps to Defining a Successful Salon Culture: A Workbook

June 2, 2015  | Article

Creating a business culture that thrives is something that takes constant attention, constant improvement, and constant re-evaluating if you want to give your business a jump start, managing the culture is key to your success. Complete these exercise to hone your salon vision, mission, and purpose.

 

Keywords: branding   Business   business building  

Business Comeback Starts With Caring

May 4, 2015  | Article

If your first experience owning a nail business has posed more challenges than you anticipated, don’t panic. Instead embrace Marsha Friedman's Five C’s for building a business.

Keywords: business building   Success  

Crowdsourcing: What is the best way to find great employees for your salon?

April 16, 2015  | Article

This month we asked nail techs: What is the best way to find
great employees for your salon?

Keywords: business building   crowdsourcing   employee issues  

Crowdsourcing: What was the biggest obstacle in opening your salon and how did you overcome it?

March 18, 2015  | Article

This month we asked nail techs: What was the biggest obstacle in opening your salon and how did you overcome it?

Keywords: business building   crowdsourcing   opening a new salon  

Encyclopedia

Onychorrhexis refers to split or brittle nails that also have a series of lengthwise ridges; can be caused by injury to the fingers, excessive use...
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

Industry Statistics for

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