May 29, 2014
Just starting out? “Get hairstylists in your area to wear your nails or at least refer their clients to you,” says Sharon Frenz, owner of The Nail Boutique in Tomah, Wis., and the newly opened Next Step Nails Training.
Keywords: building your clientele business building referrals working with hairstylists
May 3, 2014
We asked veteran nail techs to divulge their most important newbie lessons.
Keywords: business building newbie
March 3, 2014
This useful new marketing tool may leave you looking at the popular social networking site in a whole new way.
Keywords: business building hashtags marketing/promotions
February 21, 2014
Salon Iris, a salon software manufacturer, has teamed up with Stephan Marinaro, TheSalonGuy, as part of its ongoing effort to provide Salon Iris users with advice and insights from industry leaders.
Keywords: business building Salon Iris Software
February 1, 2014
Editor Hannah Lee urges you to see the silver lining in employee turnover.
Keywords: business building Hannah Lee On My Mind owner issues
January 13, 2014
This week, Nail School News brings you part one of a two-part story from guest editor Royan Williams on how to start a successful nail business. Roy has been a licensed nail technology educator, nail school operator, and continuing education instructor for over 20 years. His experience as a school operator has helped him understand the needs of nail technicians, especially those of new students breaking into the nail industry.
Keywords: building your clientele business building education web marketing
October 3, 2013
Bursting the “Too Busy” Bubble: Employees these days aren’t taking their vacation days... or even their lunch breaks. How can nail salons capture this time-strapped clientele?
Keywords: building your clientele business building client scheduling clients consumer marketing
February 20, 2013
NAILS Magazine has made it to our 30th anniversary — and we want to help you get to your 30th career anniversary too! We present 30 timeless tips, culled from our three decades of experience, to help you build your book, run your nail salon, and, dare we say it, retire.
Keywords: 30th Anniversary adding new services building your clientele business building client retention
November 5, 2012
Have you ever dreamed of leaving the industry to get a “real job”? Techs who have tried it share their stories of how they came to realize their first love is their true love. They also share the challenges they encountered when they returned after an absence.
Keywords: business building nail technician
September 4, 2012
Modern Salon's September 2012 issue discusses why the nail business, which has grown significantly since last year, is a smart one for hair salons to be in.
Keywords: business building consumer press Dashing Diva gels hair care
March 19, 2012
The consultation is your first opportunity to educate your new client and impress her with your professionalism.
Keywords: business building client consultation communicating with customers customer service
October 5, 2011
Many of you tell us you lead with a compliment. When you meet someone who is a potential client, what do you say in a minute or less to introduce yourself as a nail tech? In other words — what’s your elevator speech?
Keywords: business building clients
July 19, 2011
You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?
Keywords: building your clientele business building business tools client retention clients
May 24, 2011
Jill Wilson shares what she learned in a new CD set titled “Building a Nail Department, featuring the Nail Associate Program.”
Keywords: business building retailing
April 28, 2011
We at NAILS Magazine strive to help nail technicians become better on many levels. Better at running your business. Better at your technical craft. Better at maintaining sanity in your life. We've created this set of challenges to help you push yourself and break through some of your boundaries. We challenge you to get outside of your comfort zone and accept the tasks at hand. Do you accept this challenge?
Keywords: business building career handbook keeping your business competitive learning new techniques