September 1, 2007
Many have tried — and many have failed — to do for nail salons what Starbucks did for coffee shops. Our report shows that it’ll take innovative hiring, a simple and consistent sanitation program, and a major consumer PR campaign in order for a salon chain to become the name that clients most trust.
Keywords: business building European nail industry international New York Texas
June 1, 2007
Build your clientele by targeting new-to-the-area residents. Directly mailing welcome coupons to new neighbors brings them into the salon.
Keywords: building your clientele business building direct mail marketing/promotions
January 1, 2007
Never underestimate the importance of building client relationships. Ultimately, it separates us from the guys down the street — which is critical in today's nail industry.
Keywords: building your clientele business building client relationships
November 1, 2006
Between the winter blues and covered shoes, you may think pedicures are reserved for the lazy, hazy, crazy days of summer. But, we’ll show you five salons that still sizzle even when it’s freezing.
Keywords: business building pedicures salon profiles seasonal services winter pedicures
October 1, 2006
Sure, women in their 30s and 40s might be your bread and butter, but what can you do to attract a cross-section of demographics into your salon? Here, we profile four different client segments — teens, young professionals, baby boomers, and men — and tell you how to capture each segment, what services will delight them, and what the ideal products are to send them home with.
Keywords: building your clientele business building male clients
October 1, 2006
Next time you pop into your favorite distributor’s showroom or talk with your sales representative, find out what additional services they provide. What you discover may help you build a stronger salon brand and a more profitable business. Here are 20 things your distributor can do for you.
Keywords: business building business tools distribution
July 1, 2006
By analyzing her workload and employing smarter scheduling, nail tech Heather Goodwin managed to work fewer hours and still increase her income by $25,000 a year. Learn her strategies to maximize your schedule and create the career you want.
Keywords: business building service pricing
April 1, 2006
From revisiting your goals to hiring a coach, here are 10 powerful and practical steps you can take — beginning today — to propel yourself into action and success.
Keywords: Business business building coaching marketing/promotions networking
April 1, 2006
Anna Maria Paty faced disaster when her Florida salon was destroyed by a hurricane. The salon not only survived, but went on to thrive and grow due to the efforts of Paty and her many supporters.
Keywords: business building natural disasters salon profiles
March 1, 2006
How does a new graduate go about building her clientele? Veteran salon owner Shari Finger has 10 tips to get started.
Keywords: building your clientele business building marketing/promotions
January 1, 2006
How about starting a membership program for loyal clients?
Keywords: business building customer service
July 1, 2005
Before you order a batch of cards, read these tips. It might mean the difference between a nice card and great looking one that makes a bold statement.
Keywords: business building business cards
November 1, 2004
With the holiday season upon us, it may be hard to remember a time when your client roster didn’t look like Santa’s “Nice” list. But every so often business gets slow even for the best of you. Here nail techs and salon owners tell us how they hustle to rustle up new business.
Keywords: business building promoting your services winter promotions
August 1, 2003
Sometimes you have to spend money to make money. Salon owners share their salon-tested investment ideas — both big and small — that not only pay for themselves, but boost profits over time.
Keywords: business building mentoring tanning web marketing
July 1, 2003
Look no further for low-cost, high-return, business-building ideas. Look beyond the obvious and cross-market with unlikely allies to double your exposure with minimal expense.
Keywords: bartering business building customer service keeping your business competitive