July 1, 2003
Look no further for low-cost, high-return, business-building ideas. Look beyond the obvious and cross-market with unlikely allies to double your exposure with minimal expense.
Keywords: bartering business building customer service keeping your business competitive
March 1, 2003
These days, quality work isn’t always enough to get clients into your salon. Advertising your wares can help attract new business and keep your existing customer base aware of new offerings on your service menu.
Keywords: advertising/promotions building your clientele business building
August 1, 2002
SWOT means you should ask yourself: What are your Strengths, Weaknesses, Oppportunities, and Threats?
Keywords: As I See It business building keeping your business competitive
January 1, 2002
A new salon owner shares her hard-earned wisdom to help make the process of striking out on your own a little easier.
Keywords: business building business plans networking opening a new salon work life balance
April 1, 2000
Finding a good doctor is like finding a good nail technician – people want a personal referral from someone they trust. If you’re still looking for Dr. Right, here are some suggestions from physicians and nail techs who’ve made referral relationships work.
Keywords: building your clientele business building working with doctors
August 1, 1998
Do today's nail techs know what it takes to build a full book? If not, as a veteran you should lend a hand.
Keywords: building your clientele business building
April 1, 1998
Hidden in a thick of grand old oaks and elms along a 15-mile stretch of Lake Michigan is one of the nation's best-kept secrets. Privacy and anonymity are sacrosanct in this close-knit community where the living legacies of some of the most prosperous entrepreneurs of the Industrial Revolution reside.
Keywords: business building client retention customer service Illinois
February 1, 1997
We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.
Keywords: building your clientele business building customer service organization techniques
July 1, 1995
A tidy workstation is this top tech's secret to success.
Keywords: Behind the Scenes business building California doing nails for photo shoots Paula Gilmore
April 1, 1995
A nail student asks a veteran nail technician for some advice on starting out.
Keywords: business building newbie
December 1, 1994
Empire Beauty Schools featured Creative Nail Design Systems’ president Jan Nordstrom Arnold as commencement speaker for its 19 Pennsylvania cosmetology schools’ graduation ceremony. The 1,000 students and a crowd of more than 2,000 heard Arnold’s philosophy on the future of the salon industry and her “7 Principles for Success.”
Keywords: business building Jan Arnold team-building
December 1, 1988
I remain bouyantly optimistic about the nail industry, its status, and its future.
Keywords: business building customer service economy