November 17, 2010
| Article
Being your own boss is a rewarding choice, but it takes commitment and perseverance. Seasoned techs offer tips to help you succeed.
Keywords: adding new services advertising/promotions booth rental business business tools
November 17, 2010
| Article
"Go to where the media is!” says Nanette Miner, a small-business marketing expert and co-author of the book, 101 Media and Marketing Tips for Salon Owners, Stylists and Managers.
Keywords: business marketing/promotions networking promoting your services
November 17, 2010
| Article
A new business development e-book titled Building Your Clientele in 6-9 Months: A 360° Guide to Generating Income is available on the NSI website to help nail technicians across the globe.
Keywords: business business tools keeping your business competitive marketing/promotions NSI
November 17, 2010
| Article
Not only is Megan DiMartino the creator of the Novita Clinicals line of skin care and spa manicure/pedicure products, she’s the proud owner of Georgetown, Texas-based Novita Spa on the Square, a thriving day spa.
Keywords: business competitive marketing/promotions spas
October 1, 2010
| Article
State inspectors have the ability to strike fear into salon owners, but listen closely and you will find opportunity ... even in a less-than-perfect rating. How states handle inspections (or a lack of them) is as varied as the colors clients choose.
Keywords: business disinfection inspections legislation state boards
October 1, 2010
| Article
We know we should be saving for retirement — or taxes, or that vacation — but often we can’t seem to find a way. A free service called Auto-Save from Integrity Payment Systems automatically deducts a pre-determined amount each time a client pays with a credit card and deposits the amounts into an interest-bearing, no-minimum savings account.
Keywords: business finance keeping your business competitive money taxes
October 1, 2010
| Article
“Why give away your time for free when you can be charging for it?” asks Elaine Watson, Star Nails’ global education director and vice president of marketing and sales.
Keywords: business finance money service pricing soak-off gels
October 1, 2010
| Article
Universal Companies’ education program — Advance with Education — offers targeted topics to cover the needs of industry personnel, from business owner/manager to nail technician, skin care professional, or massage therapist. Spas may choose from a wide range of webinar classes or workshops held across the U.S.
Keywords: business business tools continuing education keeping your business competitive
September 1, 2010
| Article
With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?
Keywords: adding new services business competitive keeping your business competitive marketing/promotions
July 1, 2010
| Article
What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.
Keywords: business client retention clients customer service
July 1, 2010
| Article
Using free websites that distribute press releases to search engines can be an inexpensive and effective way to spread news and information about your salon.
Keywords: business business tools marketing/promotions web marketing
May 1, 2010
| Article
Facebook and Twitter pages are becoming the quickest and most effective ways for manufacturers to directly communicate with customers. For nail techs, becoming an online fan or follower can help keep you informed about nail education, troubleshooters, product specials, style trends, and more.
Keywords: business marketing/promotions networking social media
March 15, 2010
| Video
Milady’s Softskills: Interpersonal Skills for the Beauty Industry is the must-have employee orientation tool! Learn how to improve communication and customer service skills. Running time is approx. 180 mins. www.milady.cengage.com
Keywords: business customer service Milady
March 1, 2010
| Article
Part art, part science, pricing your services is one of the most important and delicate tasks you’ll undertake in the salon. And no two salon owners approach it quite the same. We asked readers: How do you decide how much to charge for a particular service?
Keywords: add-on services business economy keeping your business competitive money
March 1, 2010
| Article
Conservative wisdom reminds us to hope for the best but prepare for the worst. Create a plan now that prepares you and your staff for the day when a minor disaster strikes.
Keywords: business natural disasters
