Business - Topic : business

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Catch the Momentum

September 1, 2010  | Article

With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?

Keywords: adding new services   business   keeping your business competitive   marketing/promotions   social media  

Why They Come Back

July 1, 2010  | Article

What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.

Keywords: business   client retention   clients   customer service  

Online Press Releases Get the Word Out

July 1, 2010  | Article

Using free websites that distribute press releases to search engines can be an inexpensive and effective way to spread news and information about your salon.

Keywords: business   business tools   marketing/promotions   web marketing  

Manufacturers Abuzz with Social Networking

May 1, 2010  | Article

Facebook and Twitter pages are becoming the quickest and most effective ways for manufacturers to directly communicate with customers. For nail techs, becoming an online fan or follower can help keep you informed about nail education, troubleshooters, product specials, style trends, and more.

Keywords: business   Facebook   Facebook marketing   marketing/promotions   networking  

Soft Skills Demo

March 15, 2010  | Video

Milady’s Softskills: Interpersonal Skills for the Beauty Industry is the must-have employee orientation tool! Learn how to improve communication and customer service skills. Running time is approx. 180 mins. www.milady.cengage.com

Keywords: business   customer service   Milady  

The Pricing Problem

March 1, 2010  | Article

Part art, part science, pricing your services is one of the most important and delicate tasks you’ll undertake in the salon. And no two salon owners approach it quite the same. We asked readers: How do you decide how much to charge for a particular service?

Keywords: add-on services   business   economy   keeping your business competitive   money  

Prepare for the Worst

March 1, 2010  | Article

Conservative wisdom reminds us to hope for the best but prepare for the worst. Create a plan now that prepares you and your staff for the day when a minor disaster strikes.

Keywords: business   natural disasters  

Firefly Books Pro Nail Care: Salon Secrets of the Professionals

December 29, 2009  | Product

New from Firefly Books comes Pro Nail Care: Salon Secrets of the Professionals.

Keywords: books   business   educational materials  

"I Would Have Done It Differently"

November 1, 2009  | Article

Current and former salon owners share their personal insights on the things they would go back and change, if only they could.

Keywords: business   commissions   hiring nail technicians   manufacturers educators   opening a new salon  

Social Networking for Nail Techs

September 1, 2009  | Article

Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.

Keywords: advertising/promotions   business   business tools   Facebook marketing   marketing/promotions  

Performance Through Consistency Control

August 10, 2009  | Video

Doug Schoon discusses preventing service breakdown in the salon.

Keywords: business   Doug Schoon   lifting  

Booth Rental Made Easy

August 1, 2009  | Article

There is pretty much no such thing as an independent contractor in the beauty industry.

Keywords: booth rental   business   commissions   independent contractors   Ken Cassidy  

All the Right Ingredients

March 1, 2009  | Article

Julie Nguyen, owner and founder of Blu Water Day Spa, has plenty of experience in the beauty industry. Coming to the United States when she was 16 and building on the beauty training she received in Vietnam, she worked in hair, then nails and cosmetics, and was quickly able to purchase her own salon.

Keywords: add-on services   business   charity   Maryland   natural nail care  

Tipping Done Right

November 1, 2008  | Article

First and foremost keep your tipping policy client-friendly and report the tips as income.

Keywords: business   taxes   tipping  

Hippies, Hibernation, and Hellish Weather — Oh My!

October 1, 2008  | Article

Location breeds a handful of challenges and rewards for Island Girl Nails in Clinton, Wash.

Keywords: business   salon profiles   Washington  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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