October 1, 2010
“Why give away your time for free when you can be charging for it?” asks Elaine Watson, Star Nails’ global education director and vice president of marketing and sales.
Keywords: business finance money service pricing soak-off gels
October 1, 2010
Universal Companies’ education program — Advance with Education — offers targeted topics to cover the needs of industry personnel, from business owner/manager to nail technician, skin care professional, or massage therapist. Spas may choose from a wide range of webinar classes or workshops held across the U.S.
Keywords: business business tools continuing education keeping your business competitive
September 1, 2010
With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?
Keywords: adding new services business keeping your business competitive marketing/promotions social media
July 1, 2010
What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.
Keywords: business client retention clients customer service
July 1, 2010
Using free websites that distribute press releases to search engines can be an inexpensive and effective way to spread news and information about your salon.
Keywords: business business tools marketing/promotions web marketing
May 1, 2010
Facebook and Twitter pages are becoming the quickest and most effective ways for manufacturers to directly communicate with customers. For nail techs, becoming an online fan or follower can help keep you informed about nail education, troubleshooters, product specials, style trends, and more.
Keywords: business Facebook Facebook marketing marketing/promotions networking
March 15, 2010
Milady’s Softskills: Interpersonal Skills for the Beauty Industry is the must-have employee orientation tool! Learn how to improve communication and customer service skills. Running time is approx. 180 mins. www.milady.cengage.com
Keywords: business customer service Milady
March 1, 2010
Part art, part science, pricing your services is one of the most important and delicate tasks you’ll undertake in the salon. And no two salon owners approach it quite the same. We asked readers: How do you decide how much to charge for a particular service?
Keywords: add-on services business economy keeping your business competitive money
March 1, 2010
Conservative wisdom reminds us to hope for the best but prepare for the worst. Create a plan now that prepares you and your staff for the day when a minor disaster strikes.
Keywords: business natural disasters
December 29, 2009
New from Firefly Books comes Pro Nail Care: Salon Secrets of the Professionals.
Keywords: books business educational materials
November 1, 2009
Current and former salon owners share their personal insights on the things they would go back and change, if only they could.
Keywords: business commissions hiring nail technicians manufacturers educators opening a new salon
September 1, 2009
Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.
Keywords: advertising/promotions business business tools Facebook marketing marketing/promotions
August 10, 2009
Doug Schoon discusses preventing service breakdown in the salon.
Keywords: business Doug Schoon lifting
August 1, 2009
There is pretty much no such thing as an independent contractor in the beauty industry.
Keywords: booth rental business commissions independent contractors Ken Cassidy
March 1, 2009
Julie Nguyen, owner and founder of Blu Water Day Spa, has plenty of experience in the beauty industry. Coming to the United States when she was 16 and building on the beauty training she received in Vietnam, she worked in hair, then nails and cosmetics, and was quickly able to purchase her own salon.
Keywords: add-on services business charity Maryland natural nail care