July 1, 2008
| Article
The coffee pot is on and dry, the retail area is dusty, and your coworker is happily filing the nails of one of your favorite clients. You are not alone. Nail techs just like you are facing the same issues in salons around the globe. Don’t let that bad coworker get your panties in a bunch. It’s time to band together and take back the salon.
Keywords: business finding/retaining staff staff management
July 1, 2008
| Article
Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.
Keywords: building your clientele business education educational materials retail merchandising
July 1, 2008
| Article
Becoming a household name is important for any business -- salons included. The winner and finalists in our Best Salon Brand contest prove they have what it takes to build a strong brand. From interesting logos to unique promotional materials such as pocket mirrors and brushes, these salons prove that consistency can build brand loyalty.
Keywords: business marketing/promotions
June 1, 2008
| Article
With the country facing an economic slowdown of mass proportions, many in the industry are having to adjust the way they do business. But how much of our financial concerns can be blamed on the economy — and how much is simply the result of a change in the industry?
Keywords: business economy keeping your business competitive marketing/promotions recession
March 1, 2008
| Article
A name is the first impression a salon makes on a client, and every name (no matter how clever or generic) says something about that salon. Some names are spontaneous acts of inspiration, while others are mulled over for months on end between family and friends. But every owner feels some sort of bond with her own salon’s name, and each has a story about how it came about.
Keywords: business opening a new salon
February 1, 2008
| News
When a beauty salon went out of business leaving hundreds of customers holding newly-purchased gift certificates, several salons in Fresno, Calif. offered to honor the certificates as a show of goodwill for the industry.
Keywords: business customer service gift certificates professional image
February 1, 2008
| Article
Before there were dollars and cents— in fact before there was any kind of currency — there was barter. You give me this and I’ll give you that. From other professional service providers (dentists, electricians, yoga teachers) to weekend getaways, nail techs are still using this practice today.
Keywords: bartering business money service pricing
November 1, 2007
| Article
Educator and nail tech, Dawn Bassett, shares her tips on successful marketing, promotions and networking.
Keywords: books business business building keeping your business competitive
November 1, 2007
| Article
Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.
Keywords: business keeping your business competitive marketing/promotions public relations web marketing
October 1, 2007
| News
In a major victory for the Professional Beauty Administration (PBA) and the salon industry, the Small Business Administration (SBA) recently issued a ruling that preserves the small business designation for hundreds of salon/spa businesses nationwide.
Keywords: business Professional Beauty Association taxes
October 1, 2007
| Article
This is what you’ve been waiting for. You have a full book and clients waiting. So, what’s the problem? The problem is you need more space for nail tables, a way to manage a heavier workload, and capital to fund the expansion. Fortunately, solutions are near at hand.
Keywords: business business building consultants keeping your business competitive staff management
August 1, 2007
| Article
Bartenders have barbacks, helping to keep glasses clean and bars well-stocked, and hair stylists have assistants, helping to clean and prep the hair for styling, so what about nail techs? Can hiring cosmetology students or new graduates as assistants help your salon make more money?
Keywords: business keeping your business competitive money nail tech assistants recruiting
September 1, 2006
| Article
Salon owners seeking to expand their service offerings might want to look outside the nail care industry. Medical spas are on the rise, but the financial stakes are high and the issues complex. Franchisors offer experience and support that can smooth the way to ownership.
Keywords: business medical pedicures medispa services
April 1, 2006
| Article
From revisiting your goals to hiring a coach, here are 10 powerful and practical steps you can take — beginning today — to propel yourself into action and success.
Keywords: business business building coaching marketing/promotions networking
April 1, 2006
| Article
You love being a nail tech and are happy with your career choice, but how do you keep the momentum building and avoid the proverbial rut? Knowing what motivates you, creating a positive work environment, and communicating with team member are just a few ways to ensure you don’t hit too many bumps along the way.
Keywords: business finding a job work life balance
