Business - Topic : consumer marketing

1 - 14 of 14

Attracting the Busy Client

October 3, 2013  | Article

Bursting the “Too Busy” Bubble: Employees these days aren’t taking their vacation days... or even their lunch breaks. How can nail salons capture this time-strapped clientele?

Keywords: building your clientele   business building   client scheduling   clients   consumer marketing  

Nails: The Guilt-Free Treat

July 24, 2013  | Article

“Even for those on a tight budget, nail products offer a relatively guilt-free treat with the power to change their options.”

Keywords: consumer marketing   industry research  

Acrylics are Not Dead

June 14, 2012  | Article

With the sudden rise of brush-on gel-polish bringing many new customers into salons, it seems nail techs are seeing fewer tried-and-true acrylic customers. With new products on the market, traditional acrylic users now have more options to choose from, but there is still a seat at the manicure table for them.

Keywords: CND   colored acrylics   consumer marketing   Gelish   gels  

Out of Sight: Attracting Clients to Your Hidden Salon

February 3, 2012  | Article

Moving On Up: Tucked inside and out of view, these salons seem to defy the first rule of business: location, location, location. How do salons succeed when they’re several stories up and out of sight?  

Keywords: boutique nail salon   consumer marketing   consumer press   marketing/promotions   salon profiles  

Get Ready to Make Headlines

January 3, 2012  | Article

A touch of media training is just the thing to prepare you for your time in the spotlight.

Keywords: consumer marketing   consumer press   media coverage  

On My Mind: Move Over, Bloggers!

September 9, 2011  | Article

I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.

Keywords: blogs   consumer concerns   consumer marketing   consumer press   consumer product brands  

Grow Your Business With Media Coverage

April 21, 2011  | Article

A press release is one of the easiest and most cost-effective ways of getting your message out when you have a business announcement.  

Keywords: consumer marketing   consumer press   marketing/promotions   media coverage  

On My Mind: Can I Google You?

April 1, 2010  | Article

Today, more than ever, your clients use the Internet as extensions of their everyday lives.

Keywords: consumer marketing   Hannah Lee   On My Mind   web marketing   websites  

Point of View: Advertising in Consumer Media

August 1, 2007  | Article

Do you think it's important for nail manufacturers to advertise in consumer media?

Keywords: consumer marketing   consumer product brands  

Free Service! Free Product! Free Consultation!

March 1, 1995  | Article

Want to get a client’s attention? Offer her something for nothing.

Keywords: add-on services   consumer marketing   marketing/promotions  

The Second Time's a Charm

December 1, 1994  | Article

At Elegante Nails, close attention to salon furnishings and fixtures, and consistent quality nail care and service place it in a league of its own.

Keywords: consumer marketing   opening a new salon   salon profiles   Texas   Texas salons  

How I Kept The Client

June 1, 1994  | Article

A client in the salon is worth 10 who are reading your ad.

Keywords: client retention   consumer marketing   marketing/promotions  

The Pricing Maze

November 1, 1993  | Article

Deciding what to charge for your services isn’t always easy, but it helps to know a few basic pricing facts.

Keywords: consumer marketing   marketing/promotions   nail salon service pricing   service pricing  

Getting The Word Out By Balloon

July 1, 1993  | Article

Helen’s Hair Studio has found a unique way to make customers beat a path to the front door.

Keywords: consumer marketing   marketing/promotions   youth marketing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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