Business - Topic : George Schaeffer

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OPI Computes With Kids

November 1, 2004  | Article

What do you do when you’ve got 70 essays to read, all written by children in need of a computer? If you’re OPI president and CEO George Schaeffer, you’ll make sure every child gets one.

Keywords: charity   George Schaeffer   OPI Products  

Old School, Take 2: A Look Back at the Origins of Top Manufacturers

June 1, 2003  | Article

Last month we talked to three manufacturers who have been around for the last two decades. This month, three more manufacturers give us their take on how the industry has change and where it is headed.

Keywords: George Schaeffer   history of nail care   Jeff Pink   OPI Products   Orly  

A Good Man Isn’t Hard to Find

February 1, 2002  | Article

Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.

Keywords: Cuccio Naturale   George Schaeffer   male clients   men's services   niche marketing  

OPI Celebrates 20 Years of Giving Back

June 1, 2001  | Article

Just about everyone in the nail industry — whether friend or competitor — would say that OPI president George Schaeffer has done much to advance the professional nail industry. 

Keywords: charity   George Schaeffer   OPI Products  

NAILS in Japan

September 1, 1999  | Article

In the Land of the Rising Sun, nail care is rising in popularity. As manufacturers jockey for market share and brand loyalty, Japanese nailists bring a flair for nai design and a perfectionist streak that has the world watching.

Keywords: CND   George Schaeffer   international   Japanese nail industry   Jim Nordstrom  

OPI Gets Great Ink

April 1, 1999  | Article

Thanks to OPI chief George Schaeffer, the nail industry got some well-deserved positive attention from the press. Page One of February 3 Los Angeles.

Keywords: consumer press   George Schaeffer   OPI Products   Suzi Weiss-Fischmann  

Inside BBSI Show - 1998

November 1, 1998  | Article

Keywords: CND   George Schaeffer   IBD   Jan Arnold   Jim Nordstrom  

OPI President Is Friends With Bill ... Clinton

May 1, 1998  | Article

Keywords: celebrities   charity   George Schaeffer   Nicole by OPI   OPI Products  

We Left Our Hearts in San Francisco at the NAILS Show

February 1, 1998  | Article

I want to thank all of the Salon of the Year finalists and their supporters who attended the awards banquet. We had a blast! The evening would not have been possible without the sponsorship of Nailco Salon Marketplace and Larry Gaynor, who also lent his unique humor to the proceedings as co-host.

Keywords: Essie   Essie Weingarten   Galaxy Nail Products   George Schaeffer   Kym Lee  

OPI Launches New Polish Line

October 1, 1997  | Article

World, meet Nicole.

Keywords: charity   George Schaeffer   nail polish   new products   Nicole by OPI  

Guy Talk - Products Designed With Men in Mind

October 1, 1997  | Article

Keywords: George Schaeffer   male clients  

George Schaeffer's 50th Birthday Party

August 1, 1997  | Article

A legendary bash was held in honor of George Schaeffer's 50th birthday.

Keywords: George Schaeffer   OPI Products  

Getting the Goods Out: Nail Techs Voice Ideas for Distribution Improvements

August 1, 1995  | Article

When it comes to deciding who sells what, manufacturers base their choice on how well the distributor services the nail technician. Their verdict? Most are doing a good job, but there’s always room for improvement.

Keywords: Alpha 9   American International Industries   distribution   George Schaeffer   Jan Arnold  

OPI's Consumer Advertising Campaign Brings Customers Into Salons

September 1, 1993  | Article

Keywords: consumer advertising   George Schaeffer   OPI Products  

What is OPI? The Real Question May Be “Who”

December 1, 1984  | Article

What is it that goes into OPI sculptured nail products? Personality…and lots of it. The personalities of the two key individuals who run and manage this acrylic product firm, and the imprint they have left on the three-year-old Southern California company, tell as much about their product as any chemical analysis…and probably more. A company’s policies and style are very much a reflection of the people who run it. Therefore, the question is not necessarily “what is OPI?” but “Who is OPI?”

Keywords: company profiles   George Schaeffer   history of nail care   OPI Products   Suzi Weiss-Fischmann  
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