Business - Topic : male clients

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How To Win Over a Wider Variety of Clients

October 1, 2006  | Article

Sure, women in their 30s and 40s might be your bread and butter, but what can you do to attract a cross-section of demographics into your salon? Here, we profile four different client segments — teens, young professionals, baby boomers, and men — and tell you how to capture each segment, what services will delight them, and what the ideal products are to send them home with.

Keywords: building your clientele   business building   male clients  

Men, Take a Seat

October 1, 2004  | Article

As men make their way into salons and spas across the country, some are getting them with services, decor, and perks designed just for them. By streamlining services and doling perks like draft beer, shoe shines, pool tables, and piped-in sports programming, salons and spa are redefining the meaning of “pampering”.

Keywords: male clients   men's salons   men's services  

Backscratcher’s Male Manicure

May 1, 2004  | Article

Men deserve great-looking, strong nails just as much as your female clients.

Keywords: Backscratchers   male clients   men's services  

Where the Boys Are

September 1, 2003  | Article

18-8 is a Southern California salon focusing exlusively on male clients. Read to find out what tips they have to attracting a male clientele. 

Keywords: back to basics   male clients   pedicures  

A Good Man Isn’t Hard to Find

February 1, 2002  | Article

Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.

Keywords: Cuccio Naturale   George Schaeffer   male clients   men's services   niche marketing  

How To Attract A Man

September 1, 2000  | Article

In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.

Keywords: male clients   marketing/promotions   niche marketing  

Man, Oh Man

January 1, 2000  | Article

He’s split the atom, walked on the moon, and flown faster than the speed of sound. So, what’s he gonna do now? Get a pedicure, of course.

Keywords: male clients   manicures   men's services   pedicures  

Taming the Savage Client

December 1, 1998  | Article

Karol Singleton's client “Macho Man” Randy Savage appreciates the value of good grooming and finds getting a manicure relaxing.

Keywords: celebrities   male clients  

Mayberry Meets Melrose

December 1, 1997  | Article

Woodrow Lovell grew up hanging around a barbershop in Kansas City, Mo.

Keywords: male clients   manicures   Missouri  

Guy Talk - Products Designed With Men in Mind

October 1, 1997  | Article

Keywords: George Schaeffer   male clients  

Reader to Reader: How Do You Market Nail Services for Men?

November 1, 1996  | Article

"In the nail industry there are two types of men: businessmen who like to have manicured nails and men who think that manicured nails will look feminine."

Keywords: male clients   niche marketing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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