Business - Topic : marketing/promotions

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Orchard Nails: Loyal Clients, Loyal Techs

April 27, 2017  | Article

For most people, the 2007 subprime mortgage crisis was anything but a blessing. But for Orchard Nails owner Thomas Kent Irwin, there was an unexpected opportunity hidden in the chaos.

Keywords: marketing/promotions   salon profiles  

#HappierNails Promo Targets Other Salons’ Unhappy Clients

March 16, 2017  | Article

“Did another salon ruin your manicure?” That question plays a central role in Images Luxury Nail Lounge’s outreach to potential new clients.

Keywords: marketing/promotions   nail repairs   social media  

Why Celina Ryden "Fakes" Nail Photos

March 9, 2017  | Video

In the first of an upcoming video series about nail photography, Celina Ryden explains why it's important to put time and effort into your nail photos, how good editing can make sure the image reflects the real-life look of the nails, and why photography is an important part of business branding.

Keywords: Business   marketing/promotions   photographing nails  

5 Ways to Earn More Money As a Nail Tech

March 9, 2017  | Video

Celina Ryden shares her top five ways for nail techs to increase their earnings. 

Keywords: Business   Celina Ryden   marketing/promotions   money  

5 Ways to Turn Your Salon into a Competitive Brand

January 9, 2017  | Article

The best salons today are outperforming their competitors by standing out — and they do this through strategic branding and design.

Keywords: branding   business building   how-to guides   marketing/promotions  

Social Media Showdown: Instagram vs. Snapchat

December 30, 2016  | Article

Which social media platform reigns supreme?

Keywords: Instagram   marketing/promotions   snapchat   social media  

Doing Good While Boosting Your Business

November 2, 2016  | Article

Spa parties can be a great revenue booster, but partnering with a local charity can bring in new clients and set your business apart from the pack.  

Keywords: business building   charity   marketing/promotions   nail techs doing good  

Make the Most of Your Yelp Listing

September 13, 2016  | Article

Like it or not, Yelp is here to stay — your best bet is to make the most of this powerful marketing tool.

Keywords: marketing/promotions   Yelp  

Make a PR Push With Salon Selfies

September 13, 2016  | Article

Selfie opportunities help build content for salons' social media efforts and foster client interaction.

Keywords: marketing/promotions   public relations   Robert Nguyen   social media  

Crowdsourcing: Dream Salon

August 16, 2016  | Article

This month we asked nail techs: If you could open a nail salon anywhere in the world, where would you open your salon and why?

Keywords: marketing/promotions   salon decor/design  

Nail Techs Try Their Hand at Journalism

July 19, 2016  | Article

At Coatroom — a new nails and waxing salon in Arlington, Va. — salon staffers are called upon to write and produce their very own magazine.

Keywords: marketing/promotions  

Let's Make a Deal: Offering Discounts

June 21, 2016  | Article

Offering discounts can sometimes turn out to be more trouble than it’s worth, but if done correctly, discounting can translate into increased loyalty, bigger service tickets, and more retail sales. Learn the right and wrong ways to offer special pricing.

Keywords: marketing/promotions  

Stop! Alligators Ahead! 7 Marketing Dangers and How to Avoid Them

May 18, 2016  | Article

Sometimes the best advice for marketing your nail salon begins with what not to do. Whether you are revamping your marketing plan, planning for an upcoming event, or just beginning your business, a review of the potential trouble spots can help you avoid costly mistakes that eat up your time and money.

Keywords: client referral systems   marketing/promotions  

Crowdsourcing: How do you encourage male clients to come into your salon?

May 17, 2016  | Article

This month we asked nail techs:How do you encourage male clients to come into your salon and become regulars?

Keywords: crowdsourcing   male clients   marketing/promotions  

Marketing With a Nice Ring to It

October 13, 2015  | Article

The husband and wife team behind Velvet Nail Lounge in Troy, Mich., came up with a brilliant marketing idea after reading fashion magazines.

Keywords: Etsy   jewelry   marketing/promotions   social media  

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