November 1, 2003
Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.
Keywords: advertising/promotions business keeping your business competitive marketing/promotions niche marketing
September 1, 2003
Natural nail care services are gaining a surge in popularity, thanks to creative nail technicians coming up with twists on the traditional manicure and pedicure basics you might have forgotten about - and to inspire you to update your menu with new - and fun - natural services.
Keywords: adding new services marketing/promotions Signature Services
February 1, 2003
Brooks & Butterfield Ltd. in Northampton, Mass., is the creative brainchild of two women who wanted to create the most specialized spa in its market. With their backgrounds in the beauty industry, it was inevitable that this year-old spa would become an instant success.
Keywords: business day spa marketing/promotions opening a new salon salon profiles
October 1, 2002
Discover new methods for increasing retail sales in this article packed with suggestions.
Keywords: advertising/promotions consultants direct mail marketing/promotions product displays
April 1, 2002
This month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener.
Keywords: client referral systems communicating with customers customer service little extras marketing/promotions
June 1, 2001
It doesn’t take much to cater to — and keep — the customers you have.
Keywords: client surveys marketing/promotions
February 1, 2001
Afraid of offering makeup in your salon because you aren’t sure how to sell it? Think it’s hard enough selling nail polish to your clients, let along trying to sell them lipstick and eye shadow as well? Think again. There’s more than one strategy to add to your current retail offerings – and your pocket.
Keywords: cosmetics marketing/promotions retailing
September 1, 2000
In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.
Keywords: male clients marketing/promotions niche marketing
April 1, 2000
Readers share tips on marketing by using everything from advertising to using gift certificates.
Keywords: advertising/promotions client referral systems gift certificates marketing/promotions Reader to Reader
November 1, 1999
Find out how to better understand market services to you ethnic clients. See what industry insiders are saying and doing to cater to these growing markets.
Keywords: CND ethnic marketing Maisie Dunbar marketing/promotions Misa Cosmetics
April 1, 1999
When Love Those Nails hosted a charity event benefiting breast cancer research, the owners turned to nail technician Beth Van Blarcom to coordinate.Van Blarcom, a former conference manager, shares her tips on making a salon fund raiser a success.
Keywords: charity marketing/promotions
February 1, 1998
Milady's book provides good and practical ideas for promoting your salon and creating an appealing image.
Keywords: Jayne Morehouse marketing/promotions Milady public relations
November 1, 1996
Look to race cars as an interesting way to promote your salon.
Keywords: marketing/promotions niche marketing
May 1, 1996
At A Perfect Ten Nail Salon & Day Spa in Wilmington, Del., kids can give mom the royal treatment by indulging her with the salons new “Lady Godiva” gift package: a half-day of stress-relieving treatments, served up with fresh fruits and luscious Godiva chocolates.
Keywords: marketing/promotions Mother's Day