February 1, 2003
Brooks & Butterfield Ltd. in Northampton, Mass., is the creative brainchild of two women who wanted to create the most specialized spa in its market. With their backgrounds in the beauty industry, it was inevitable that this year-old spa would become an instant success.
Keywords: business day spa marketing/promotions opening a new salon salon profiles
October 1, 2002
Discover new methods for increasing retail sales in this article packed with suggestions.
Keywords: advertising/promotions consultants direct mail marketing/promotions product displays
April 1, 2002
This month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener.
Keywords: client referral systems communicating with customers customer service little extras marketing/promotions
June 1, 2001
It doesn’t take much to cater to — and keep — the customers you have.
Keywords: client surveys marketing/promotions
February 1, 2001
Afraid of offering makeup in your salon because you aren’t sure how to sell it? Think it’s hard enough selling nail polish to your clients, let along trying to sell them lipstick and eye shadow as well? Think again. There’s more than one strategy to add to your current retail offerings – and your pocket.
Keywords: cosmetics marketing/promotions retailing
September 1, 2000
In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.
Keywords: male clients marketing/promotions niche marketing
April 1, 2000
Readers share tips on marketing by using everything from advertising to using gift certificates.
Keywords: advertising/promotions client referral systems gift certificates marketing/promotions Reader to Reader
November 1, 1999
Find out how to better understand market services to you ethnic clients. See what industry insiders are saying and doing to cater to these growing markets.
Keywords: CND ethnic marketing Maisie Dunbar marketing/promotions Misa Cosmetics
February 1, 1998
Milady's book provides good and practical ideas for promoting your salon and creating an appealing image.
Keywords: Jayne Morehouse marketing/promotions Milady public relations
November 1, 1996
Look to race cars as an interesting way to promote your salon.
Keywords: marketing/promotions niche marketing
April 1, 1996
Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.
Keywords: Debbie Doerrlamm finding/retaining staff keeping your business competitive marketing/promotions Paula Gilmore
August 1, 1995
This salon owner was so intend on bringing in NEW clients that she didn't realizing she was losing customers like me because we felt ignored.
Keywords: As I See It building your clientele client retention marketing/promotions
June 1, 1995
When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.
May 1, 1995
The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.
Keywords: client surveys marketing research marketing/promotions