September 1, 2000
In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.
April 1, 2000
Readers share tips on marketing by using everything from advertising to using gift certificates.
April 1, 1998
February 1, 1998
Milady's book provides good and practical ideas for promoting your salon and creating an appealing image.
November 1, 1996
Look to race cars as an interesting way to promote your salon.
April 1, 1996
Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.
August 1, 1995
This salon owner was so intend on bringing in NEW clients that she didn't realizing she was losing customers like me because we felt ignored.
June 1, 1995
When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.
May 1, 1995
The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.
March 1, 1995
We asked our readers what their very best promotions were during last year.
Want to get a client’s attention? Offer her something for nothing.
December 1, 1994
An old way to do business has a new name---and an entirely new approach.
November 1, 1994
Amy Grossi introduced a frequent-client newsletter available only to regular customers and that features discount coupons.
May 1, 1994
Technicians from all over the world sent in their entries for the NAILS 1994 Annual Graphics Contest, and this year, they were better than ever.
June 1, 1993
Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.
A.I.I. Partner Sales Incentive Program Photos18 photos
On the Road with Hannah Lee34 photos
WR Medical Electronics Company manufacturers the Therabath II paraffin therapy bath and Theraffin brand wax.
What’s the cause of the pinkish-red oval area on the pad of my client’s toes?
Am I losing my touch applying acrylics?
Should I have a TV in my salon?
Is perfectionism on the job a blessing or a curse?
What’s the best way to recruit techs for a new salon?
Featured Products & Promotions | Advertisement
How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
VietSalon is a Vietnamese-language magazine and the sister publication to NAILS. Click the link below to sign up for a FREE one-year bi-monthly subscription.
Get a free preview issue and a Free Gift