February 1, 1998
Milady's book provides good and practical ideas for promoting your salon and creating an appealing image.
April 1, 1996
Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.
August 1, 1995
This salon owner was so intend on bringing in NEW clients that she didn't realizing she was losing customers like me because we felt ignored.
June 1, 1995
When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.
May 1, 1995
The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.
May 1, 1994
Technicians from all over the world sent in their entries for the NAILS 1994 Annual Graphics Contest, and this year, they were better than ever.
June 1, 1993
Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.
February 1, 1983
A basic understanding is a must for this effective medium
On the Road with Hannah Lee34 photos
This Season's Hottest Nail Art Products38 photos
Renee Borowy is the owner of , V.I.P. Salon & Spa in Riverview, Mich., which was established in 1986 as a nail and tanning salon.
What’s the cause of the pinkish-red oval area on the pad of my client’s toes?
Am I losing my touch applying acrylics?
Should I have a TV in my salon?
Is perfectionism on the job a blessing or a curse?
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