September 1, 2000
In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.
April 1, 2000
Readers share tips on marketing by using everything from advertising to using gift certificates.
November 1, 1999
Find out how to better understand market services to you ethnic clients. See what industry insiders are saying and doing to cater to these growing markets.
April 1, 1999
When Love Those Nails hosted a charity event benefiting breast cancer research, the owners turned to nail technician Beth Van Blarcom to coordinate.Van Blarcom, a former conference manager, shares her tips on making a salon fund raiser a success.
April 1, 1998
February 1, 1998
Milady's book provides good and practical ideas for promoting your salon and creating an appealing image.
November 1, 1996
Look to race cars as an interesting way to promote your salon.
May 1, 1996
At A Perfect Ten Nail Salon & Day Spa in Wilmington, Del., kids can give mom the royal treatment by indulging her with the salons new “Lady Godiva” gift package: a half-day of stress-relieving treatments, served up with fresh fruits and luscious Godiva chocolates.
April 1, 1996
Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.
August 1, 1995
This salon owner was so intent on bringing in NEW clients that she didn't realize she was losing customers like me who felt ignored.
June 1, 1995
When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.
May 1, 1995
The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.
March 1, 1995
We asked our readers what their very best promotions were during last year.
Want to get a client’s attention? Offer her something for nothing.
December 1, 1994
An old way to do business has a new name---and an entirely new approach.
Kym Lee, a Look Back in Pictures14 photos
InternatioNAILS: Mexico and Central America20 photos
OPI was founded in 1981 by President/CEO George Schaeffer, who immigrated to the U.S.
What are reasonable terms for a non-compete contract?
How do I announce to my clients that I will be moving to a new salon?
The new products I’m using are adding time to each appointment. How do I adjust my schedule?
Why isn’t my Gelish application curing properly?
What’s the cause of the pinkish-red oval area on the pad of my client’s toes?
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