February 1, 2001
Afraid of offering makeup in your salon because you aren’t sure how to sell it? Think it’s hard enough selling nail polish to your clients, let along trying to sell them lipstick and eye shadow as well? Think again. There’s more than one strategy to add to your current retail offerings – and your pocket.
Keywords: cosmetics marketing/promotions retailing
September 1, 2000
In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.
Keywords: male clients marketing/promotions niche marketing
April 1, 2000
Readers share tips on marketing by using everything from advertising to using gift certificates.
Keywords: advertising/promotions client referral systems gift certificates marketing/promotions Reader to Reader
November 1, 1999
Find out how to better understand market services to you ethnic clients. See what industry insiders are saying and doing to cater to these growing markets.
Keywords: CND Maisie Dunbar marketing/promotions Misa Cosmetics niche marketing
April 1, 1999
When Love Those Nails hosted a charity event benefiting breast cancer research, the owners turned to nail technician Beth Van Blarcom to coordinate.Van Blarcom, a former conference manager, shares her tips on making a salon fund raiser a success.
Keywords: charity marketing/promotions
February 1, 1998
Milady's book provides good and practical ideas for promoting your salon and creating an appealing image.
Keywords: marketing/promotions Milady public relations
November 1, 1996
Look to race cars as an interesting way to promote your salon.
Keywords: marketing/promotions niche marketing
May 1, 1996
At A Perfect Ten Nail Salon & Day Spa in Wilmington, Del., kids can give mom the royal treatment by indulging her with the salons new “Lady Godiva” gift package: a half-day of stress-relieving treatments, served up with fresh fruits and luscious Godiva chocolates.
Keywords: marketing/promotions Mother's Day
April 1, 1996
Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.
Keywords: Debbie Doerrlamm finding/retaining staff keeping your business competitive marketing/promotions Paula Gilmore
August 1, 1995
This salon owner was so intent on bringing in NEW clients that she didn't realize she was losing customers like me who felt ignored.
Keywords: As I See It building your clientele client retention marketing/promotions
June 1, 1995
When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.
May 1, 1995
The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.
Keywords: client surveys marketing/promotions
March 1, 1995
We asked our readers what their very best promotions were during last year.
Keywords: marketing/promotions Reader to Reader Success tips
March 1, 1995
Want to get a client’s attention? Offer her something for nothing.
Keywords: add-on services consumer marketing marketing/promotions