Business - Topic : marketing/promotions

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Cosmetics Retailing 101

February 1, 2001  | Article

Afraid of offering makeup in your salon because you aren’t sure how to sell it? Think it’s hard enough selling nail polish to your clients, let along trying to sell them lipstick and eye shadow as well? Think again. There’s more than one strategy to add to your current retail offerings – and your pocket.

Keywords: cosmetics   marketing/promotions   retailing  

How To Attract A Man

September 1, 2000  | Article

In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.

Keywords: male clients   marketing/promotions   niche marketing  

Reader to Reader: How do you market your salon?

April 1, 2000  | Article

Readers share tips on marketing by using everything from advertising to using gift certificates. 

Keywords: advertising/promotions   client referral systems   gift certificates   marketing/promotions   Reader to Reader  

The Sleeping Giants

November 1, 1999  | Article

Find out how to better understand market services to you ethnic clients. See what industry insiders are saying and doing to cater to these growing markets.

Keywords: CND   Maisie Dunbar   marketing/promotions   Misa Cosmetics   niche marketing  

How to Host a Charity Event

April 1, 1999  | Article

When Love Those Nails hosted a charity event benefiting breast cancer research, the owners turned to nail technician Beth Van Blarcom to coordinate.Van Blarcom, a former conference manager, shares her tips on making a salon fund­ raiser a success.

Keywords: charity   marketing/promotions  

Make Mother’s Day Magic With Gift Certificates

April 1, 1998  | Article

Keywords: Action Bag Company   gift certificates   holidays   marketing/promotions   Mother's Day  

Make Your Presence Known

February 1, 1998  | Article

Milady's book provides good and practical ideas for promoting your salon and creating an appealing image. 

Keywords: marketing/promotions   Milady   public relations  

Keep Your Advertising on Track

November 1, 1996  | Article

Look to race cars as an interesting way to promote your salon. 

Keywords: marketing/promotions   niche marketing  

Let the Pamperers Be Pampered

May 1, 1996  | Article

At A Perfect Ten Nail Salon & Day Spa in Wilmington, Del., kids can give mom the royal treatment by indulging her with the salons new “Lady Godiva” gift package: a half-day of stress-relieving treatments, served up with fresh fruits and luscious Godiva chocolates.

Keywords: marketing/promotions   Mother's Day  

Sharing Is Succeeding

April 1, 1996  | Article

Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.

 

Keywords: Debbie Doerrlamm   finding/retaining staff   keeping your business competitive   marketing/promotions   Paula Gilmore  

A Client on the Books Is Worth Two in the Wings

August 1, 1995  | Article

This salon owner was so intent on bringing in NEW clients that she didn't realize she was losing customers like me who felt ignored.

Keywords: As I See It   building your clientele   client retention   marketing/promotions  

Generate New Business Through Pedicure Promotions

June 1, 1995  | Article

When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.

Keywords: marketing/promotions  

For Salon Owners Only: Get to Know Your Clients

May 1, 1995  | Article

The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.

Keywords: client surveys   marketing/promotions  

Reader To Reader: What Was Your Most Successful Promotion In 1994?

March 1, 1995  | Article

We asked our readers what their very best promotions were during last year.

Keywords: marketing/promotions   Reader to Reader   Success   tips  

Free Service! Free Product! Free Consultation!

March 1, 1995  | Article

Want to get a client’s attention? Offer her something for nothing.

Keywords: add-on services   consumer marketing   marketing/promotions  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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