Business - Topic : marketing/promotions

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How To Attract A Man

September 1, 2000  | Article

In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.

Keywords: male clients   marketing/promotions   niche marketing  

Reader to Reader: How do you market your salon?

April 1, 2000  | Article

Readers share tips on marketing by using everything from advertising to using gift certificates. 

Keywords: advertising/promotions   client referral systems   gift certificates   marketing/promotions   Reader to Reader  

The Sleeping Giants

November 1, 1999  | Article

Find out how to better understand market services to you ethnic clients. See what industry insiders are saying and doing to cater to these growing markets.

Keywords: CND   Maisie Dunbar   marketing/promotions   Misa Cosmetics   niche marketing  

How to Host a Charity Event

April 1, 1999  | Article

When Love Those Nails hosted a charity event benefiting breast cancer research, the owners turned to nail technician Beth Van Blarcom to coordinate.Van Blarcom, a former conference manager, shares her tips on making a salon fund­ raiser a success.

Keywords: charity   marketing/promotions  

Make Mother’s Day Magic With Gift Certificates

April 1, 1998  | Article

Keywords: Action Bag Company   gift certificates   holidays   marketing/promotions   Mother's Day  

Make Your Presence Known

February 1, 1998  | Article

Milady's book provides good and practical ideas for promoting your salon and creating an appealing image. 

Keywords: marketing/promotions   Milady   public relations  

Keep Your Advertising on Track

November 1, 1996  | Article

Look to race cars as an interesting way to promote your salon. 

Keywords: marketing/promotions   niche marketing  

Let the Pamperers Be Pampered

May 1, 1996  | Article

At A Perfect Ten Nail Salon & Day Spa in Wilmington, Del., kids can give mom the royal treatment by indulging her with the salons new “Lady Godiva” gift package: a half-day of stress-relieving treatments, served up with fresh fruits and luscious Godiva chocolates.

Keywords: marketing/promotions   Mother's Day  

Sharing Is Succeeding

April 1, 1996  | Article

Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.


Keywords: Debbie Doerrlamm   finding/retaining staff   keeping your business competitive   marketing/promotions   Paula Gilmore  

A Client on the Books Is Worth Two in the Wings

August 1, 1995  | Article

This salon owner was so intent on bringing in NEW clients that she didn't realize she was losing customers like me who felt ignored.

Keywords: As I See It   building your clientele   client retention   marketing/promotions  

Generate New Business Through Pedicure Promotions

June 1, 1995  | Article

When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.

Keywords: marketing/promotions  

For Salon Owners Only: Get to Know Your Clients

May 1, 1995  | Article

The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.

Keywords: client surveys   marketing/promotions  

Reader To Reader: What Was Your Most Successful Promotion In 1994?

March 1, 1995  | Article

We asked our readers what their very best promotions were during last year.

Keywords: marketing/promotions   Reader to Reader   Success   tips  

Free Service! Free Product! Free Consultation!

March 1, 1995  | Article

Want to get a client’s attention? Offer her something for nothing.

Keywords: add-on services   consumer marketing   marketing/promotions  

Bartering: An Old Way to Do Business Has a New Name & Approach

December 1, 1994  | Article

An old way to do business has a new name---and an entirely new approach.

Keywords: bartering   marketing/promotions   partnership  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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