August 5, 2013
Salon owner Jae'tte Burneo found a clever way to introduce herself and her salon by creating nail art masterpieces based on the business cards of neighboring businesses.
Keywords: marketing/promotions product displays
March 13, 2013
“If you’re just getting started working with your local media, a VIP card is an excellent tool to put in the hands of local newspaper and magazine editors, TV program segment producers, hotel concierges, etc.,” says Sharon Esche of Esche & Alexander Public Relations.
Keywords: consumer press marketing/promotions public relations
December 17, 2012
“I had the purses made as a way to advertise and start conversations,” says Geneva Holcomb of Imagio Salon and Spa in League City, Texas, who created two custom Miche Bags that boldly proclaim her love of the nail industry.
September 18, 2012
Millie Haynam, a small business strategist, trainer, speaker, and writer with more than 30 years of beauty industry experience shares her knowledge in a new book.
Keywords: books marketing/promotions
August 22, 2012
More than 20 salons in the greater Boston area participated in the first-ever Salon Week event in April, servicing hundreds of clients
July 30, 2012
In just two years, Pinterest has amassed more than 10 million users. With a record like that, it’s a place where salons should consider developing a presence.
Keywords: marketing/promotions Pinterest social media web marketing
June 28, 2012
Editor Hannah Lee explains what nail techs should practice, outside of just doing nails, that can help their careers.
Keywords: client retention client scheduling Hannah Lee marketing/promotions On My Mind
April 27, 2012
You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?
Keywords: advertising/promotions Facebook marketing loyalty programs marketing/promotions web marketing
April 23, 2012
Getting teens prepared for their big day can mean more than a one-time client. It can mark the beginning of a relationship that lasts for years.
Keywords: building your clientele marketing/promotions seasonal promotions teens
February 13, 2012
What’s the quickest way to a client’s heart? Is it through endearing nail tech personalities, attention to smile lines, or wham-bam Valentine’s Day salon specials?
Keywords: holidays marketing/promotions Valentine's Day nail art Valentine's Day services
February 3, 2012
| Photo Gallery
Turn passers-by into walk-in clients with a creative window display. Six salons share the displays that work for them.
Keywords: marketing/promotions polish displays product displays salon decor/design
February 3, 2012
Moving On Up: Tucked inside and out of view, these salons seem to defy the first rule of business: location, location, location. How do salons succeed when they’re several stories up and out of sight?
Keywords: boutique nail salon consumer marketing consumer press marketing/promotions salon profiles
February 1, 2012
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
Keywords: marketing/promotions men's services niche marketing polish trends
January 24, 2012
Mobile marketing for salons is a cost-effective way to build repeat business by keeping customers informed about the latest offers and any new services.
Keywords: loyalty programs marketing/promotions social media
January 3, 2012
Millie Haynam has released her “Take the Mystery Out of Marketing” strategies in an all new e-book.