Business - Topic : marketing/promotions

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Hit Pinterest to Build Salon Interest

July 30, 2012  | Article

In just two years, Pinterest has amassed more than 10 million users. With a record like that, it’s a place where salons should consider developing a presence.

Keywords: marketing/promotions   social media   web marketing  

On My Mind: Practice Makes Perfect

June 28, 2012  | Article

Editor Hannah Lee explains what nail techs should practice, outside of just doing nails, that can help their careers.

Keywords: client retention   client scheduling   Hannah Lee   marketing/promotions   On My Mind  

Advertising in the Age of Information Overload

April 27, 2012  | Article

You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?  

Keywords: advertising/promotions   Facebook marketing   loyalty programs   marketing/promotions   web marketing  

The Promise of the Prom Set

April 23, 2012  | Article

Getting teens prepared for their big day can mean more than a one-time client. It can mark the beginning of a relationship that lasts for years. 

Keywords: building your clientele   marketing/promotions   seasonal promotions   teens  

Nail Salons Are For Lovers

February 13, 2012  | Article

What’s the quickest way to a client’s heart? Is it through endearing nail tech personalities, attention to smile lines, or  wham-bam Valentine’s Day salon specials?

Keywords: holidays   marketing/promotions   Valentine's Day nail art   Valentine's Day services  

Salon Window Displays: 6 Examples

February 3, 2012  | Photo Gallery

Turn passers-by into walk-in clients with a creative window display. Six salons share the displays that work for them.

Keywords: marketing/promotions   polish displays   product displays   salon decor/design  

Out of Sight: Attracting Clients to Your Hidden Salon

February 3, 2012  | Article

Moving On Up: Tucked inside and out of view, these salons seem to defy the first rule of business: location, location, location. How do salons succeed when they’re several stories up and out of sight?  

Keywords: boutique nail salon   consumer marketing   consumer press   marketing/promotions   salon profiles  

Marketed-to-Men Nail Polish

February 1, 2012  | News

According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."

Keywords: marketing/promotions   men's services   niche marketing   polish   trends  

Mobile Marketing Best Practices

January 24, 2012  | Article

Mobile marketing for salons is a cost-effective way to build repeat business by keeping customers informed about the latest offers and any new services.

Keywords: loyalty programs   marketing/promotions   social media  

Haynam Shares Her Marketing Smarts

January 3, 2012  | Article

Millie Haynam has released her “Take the Mystery Out of Marketing” strategies in an all new e-book.

Keywords: marketing/promotions  

Know the Code

November 29, 2011  | Article

Those square barcodes designed to be read by smartphones, QR codes are really just a way to get a lot of information into a little bit of space.

Keywords: marketing/promotions   web marketing  

Jump Aboard the Welcome Wagon

September 14, 2011  | Article

Adrienne Schodtler may be too busy at the salon to reach out personally to each of her new neighbors in the town of Fuquay-Varina, N.C., but Schodtler, owner of Nails by Adrienne, employs a service called New Neighbor to do just that.

Keywords: marketing/promotions  

Should You Be a Groupon Groupie?

August 18, 2011  | Article

Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?    

Keywords: advertising/promotions   consumer advertising   customer service   marketing/promotions   web marketing  

Upscale Nail Bar Commercial

August 9, 2011  | Video

Blueprint of a First Year blogger Alica had this commercial shot for her nail salon, Upscale Nail Bar in Griffin, Ga. "The commercial was not just for local television but also to create a professional online presence," she says.

Keywords: marketing/promotions  

They Need Professional Help

August 3, 2011  | Article

One way to show your gratitude and give back to the community that supported you, says Tamara Jercha, is to help unemployed individuals in your area.

Keywords: charity   marketing/promotions  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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