April 1, 2007
You’re finally ready to hit the male-client-recruiting scene, but which guy is right for you and your salon? Here are four common male clients…and tips on how to get them for good.
Keywords: male clients men's services niche marketing
April 1, 2007
Bringing more men into the client-mix may mean facing some unique situations. How we handle sticky or potentially uncomfortable situations can mean the difference between keeping and losing clients. We went to Tammi Regan, Daphney Schaffer, Kelly Williamson, and Nyree Matthews for some practical, expert advice about some awkward situations that happen all too frequently.
Keywords: male clients men's services
October 1, 2004
As men make their way into salons and spas across the country, some are getting them with services, decor, and perks designed just for them. By streamlining services and doling perks like draft beer, shoe shines, pool tables, and piped-in sports programming, salons and spa are redefining the meaning of “pampering”.
Keywords: male clients men's salons men's services
May 1, 2004
Men deserve great-looking, strong nails just as much as your female clients.
Keywords: Backscratchers male clients men's services
February 1, 2003
Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.
Keywords: boutique nail salon elderly clients men's services natural nail care opening a new salon
February 1, 2002
Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.
Keywords: Cuccio Naturale George Schaeffer male clients men's services niche marketing
January 1, 2000
He’s split the atom, walked on the moon, and flown faster than the speed of sound. So, what’s he gonna do now? Get a pedicure, of course.
Keywords: male clients manicures men's services pedicures
August 1, 1998
Even for the salon-squeamish male, Agosta Hair Color and Grooming for the Civilized Man is an appealing, non-threatening haven offering nail, skin, and hair products and services in a masculine setting.
Keywords: men's services salon profiles
April 1, 1997
Luring men into your salon is challenging, but it’s easier than getting them to stop and ask for directions. Help them find your salon easily with the right services and go easy on the frills.
Keywords: men's salons men's services niche marketing pedicures
October 1, 1995
You’ll get no namby-pamby, perfume-scented, touchy-feely beauty care at The Men’s Room, a new Las Vegas-based salon where “Men can be men.”
Keywords: Las Vegas salons men's salons men's services Nevada salon profiles
February 1, 1995
Keywords: men's services niche marketing
September 1, 1992
With a little enterprise, you can get the most from today’s ignored men’s market and muscle in on Herculean profits.
Keywords: men's salons men's services niche marketing