Business - Topic : OPI

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OPI Launches Profit Calculator

September 13, 2016  | Article

OPI’s new online Profit Calculator is designed to illustrate how nail technicians and salon owners can maximize their business and grow their clientele by providing OPI services — and it’s free to anyone with an OPI Pro account.

Keywords: OPI   profitablity   service pricing  

My First Test Shoot

August 2, 2016  | Article

The world of nails can stretch beyond clients and a table. A test shoot is a unique opportunity to work with other professionals and build a portfolio. Nail tech Diane Diaz takes us inside her first test shoot to share what she learned. 

Keywords: Ashley Gregory   doing nails for photo shoots   fashion   OPI   photographing nails  

In Memoriam: Bill Halfacre

January 25, 2016  | Article

Bill Halfacre ran OPI's sales and marketing department for the past 15 years. The 40-year industry veteran died January 10, 2016 at the age of 74.

Keywords: obituaries   OPI  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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