Business - Topic : OPI Products

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Behind the Scenes: Tracey Revis

November 1, 1997  | Article

“I was very nervous because I knew I would be representing OPI so there was pressure as well as a challenge,' says Tracey Revis about her first NAILS cover shoot. “I'm a total perfectionist—it's never good enough. You can never be too good because there's so much more to learn.”

 

Keywords: Behind the Scenes   celebrity nail techs   doing nails for photo shoots   OPI Products   Tracey Revis  

Behind the Scenes: Christopher Truong

October 1, 1997  | Article

Christopher Truong recently became an educator for OPI Products because he says many nail technicians need help with certain skills, especially when it comes to proper product application.

Keywords: Behind the Scenes   competitions   OPI Products   salon chains   Top 25 Competitors  

George Schaeffer's 50th Birthday Party

August 1, 1997  | Article

A legendary bash was held in honor of George Schaeffer's 50th birthday.

Keywords: George Schaeffer   OPI Products  

Profile: OPI's Nadine Galli

April 1, 1997  | Article

“Studying the Japanese language is a lot easier for me than Spanish was,” Nadine Galli, who attends a Japanese university twice a week. Now, even her interpreter wants to learn how to do nails.

 

Keywords: Japanese nail industry   OPI Products  

OPI Expands Advertising Horizons

January 1, 1997  | News

InStyle magazine now features monthy full-page ads of the Rocky Mountain polish collection. 

Keywords: new collections   OPI Products   polish   polish collections  

Polish Enhances Home Decor

January 1, 1997  | Article

Keywords: OPI Products   polish  

Pros Pick Noteworthy Polishes

December 1, 1996  | Article

Nothing is more sublime than an OPI Grand Canyon Sunset.

Keywords: CND   Essie   nail polish   OPI Products   Orly  

Psychology of a Nail Biter

December 1, 1996  | Article

Rebecca Byrne was passing a nail salon in the local mall when an idea popped into her head. Stopping, she gathered the courage and went in to ask the nail technician if she could put acrylics on her bitten-down nails to help her grow them out.

Keywords: nail biting   nail injuries   OPI Products   special needs clients  

OPI Takes On The World

April 1, 1996  | Article

Keywords: OPI Products  

Salon Superstores: How Much Is Too Much?

February 1, 1996  | Article

Beauty superstores such as Ulta3 specialize in selling the products used by professionals, rather than the services offered by them. By doing so, these retail stores/salons have taken retailing to new heights.

Keywords: CND   OPI Products   retail merchandising   Star Nail Products  

OPI Working to Meet Latinos’ Needs

October 1, 1995  | Article

The company has become a gold sponsor of the Association de Estilistas Latinos, and association for Spanish-speaking beauty professionals.

Keywords: associations   OPI Products  

Getting the Goods Out: Nail Techs Voice Ideas for Distribution Improvements

August 1, 1995  | Article

When it comes to deciding who sells what, manufacturers base their choice on how well the distributor services the nail technician. Their verdict? Most are doing a good job, but there’s always room for improvement.

Keywords: Alpha 9   American International Industries   distribution   George Schaeffer   Jan Arnold  

How Does Her Business Grow?

June 1, 1995  | Article

While Rachel Mathes, owner of Class Act Nails in Iowa City, travels around the world demonstrating the latest powder-and-liquid and gel techniques, her true love is teaching salon owners how to build their clientele.

Keywords: Iowa   nail technician profile   OPI Products  

Tremendous Nail Market Down Under

January 1, 1995  | Article

Though nail care professionals are not required to be licensed in Australia, nails are serious business "Down Under."

Keywords: Australia   international   OPI Products  

Pat Van Strander Is a Nail Industry Pioneer

November 1, 1994  | Article

"After I started doing nails, I still did hair for a while, but I was making more money doing nails so I just transitioned into it,” Van Strander says.

Keywords: nail technician profile   OPI Products  

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