Business - Topic : OPI Products

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Polish Enhances Home Decor

January 1, 1997  | Article

Keywords: OPI Products   polish  

Pros Pick Noteworthy Polishes

December 1, 1996  | Article

Nothing is more sublime than an OPI Grand Canyon Sunset.

Keywords: CND   Essie   nail polish   OPI Products   Orly  

Psychology of a Nail Biter

December 1, 1996  | Article

Rebecca Byrne was passing a nail salon in the local mall when an idea popped into her head. Stopping, she gathered the courage and went in to ask the nail technician if she could put acrylics on her bitten-down nails to help her grow them out.

Keywords: nail biting   nail injuries   OPI Products   special needs clients  

OPI Takes On The World

April 1, 1996  | Article

Keywords: OPI Products  

Salon Superstores: How Much Is Too Much?

February 1, 1996  | Article

Beauty superstores such as Ulta3 specialize in selling the products used by professionals, rather than the services offered by them. By doing so, these retail stores/salons have taken retailing to new heights.

Keywords: CND   OPI Products   retail merchandising   Star Nail Products  

OPI Working to Meet Latinos’ Needs

October 1, 1995  | Article

The company has become a gold sponsor of the Association de Estilistas Latinos, and association for Spanish-speaking beauty professionals.

Keywords: associations   OPI Products  

Getting the Goods Out: Nail Techs Voice Ideas for Distribution Improvements

August 1, 1995  | Article

When it comes to deciding who sells what, manufacturers base their choice on how well the distributor services the nail technician. Their verdict? Most are doing a good job, but there’s always room for improvement.

Keywords: Alpha 9   American International Industries   distribution   George Schaeffer   Jan Arnold  

How Does Her Business Grow?

June 1, 1995  | Article

While Rachel Mathes, owner of Class Act Nails in Iowa City, travels around the world demonstrating the latest powder-and-liquid and gel techniques, her true love is teaching salon owners how to build their clientele.

Keywords: Iowa   nail technician profile   OPI Products  

Tremendous Nail Market Down Under

January 1, 1995  | Article

Though nail care professionals are not required to be licensed in Australia, nails are serious business "Down Under."

Keywords: Australia   international   OPI Products  

Pat Van Strander Is a Nail Industry Pioneer

November 1, 1994  | Article

"After I started doing nails, I still did hair for a while, but I was making more money doing nails so I just transitioned into it,” Van Strander says.

Keywords: nail technician profile   OPI Products  

Head Hair Clients to the Manicure Table

November 1, 1994  | Article

OPI's Suzi Weiss-Fischmann shares 10 low-to no-cost ways to entice your hair care clients to try their first manicure.

Keywords: client referral systems   OPI Products   Suzi Weiss-Fischmann   working with hairstylists  

When I Was In School …

April 1, 1994  | Article

Nail technicians sound off about their school experiences and comment on what needs to be done to improve nail care education.

Keywords: continuing education   cosmetology schools   nail education   OPI Products  

OPI's Consumer Advertising Campaign Brings Customers Into Salons

September 1, 1993  | Article

Keywords: consumer advertising   George Schaeffer   OPI Products  

From Great Idea to Best-Selling Product: What manufacturers go through to bring a product to market.

March 1, 1993  | Article

A behind the scenes look at how products are developed.

Keywords: Calvert   CND   Develop 10   European Touch   Galaxy Nail Products  

1993 “To Do” List

December 14, 1992  | Article

Industry leaders share their company agendas for 1993.

Keywords: Art of Beauty   Backscratchers   CND   Essie   Forsythe  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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