Business - Topic : promoting your services

Dawn Marie Basset How to Build a Clientele and Keep It

July 1, 2009  | Product

Written by a nail tech for nail techs, Dawn Marie Basset’s How to Build a Clientele and Keep It provides excellent tips and insight into building and maintaining a healthy appointment book.

Throw a Grand Opening Party for Your Salon

June 1, 2009  | Article

Let's Do Launch: Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.

Mobile Marketing

June 1, 2009  | Article

How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.

Hot Stuff

May 1, 2009  | Article

Nail-focused salons share their secrets on selling waxing services -- the perfect addition to your summer menu.

On the Road: The Nail Bar, Hermosa Beach, Calif.

May 1, 2009  | Article

I knew I’d fallen hopelessly down the wondrous nail-salon-industry rabbit hole when my friend Claire’s birthday was approaching and my first suggestion was to throw her a pedicure party. Claire fell in love with the idea too, and, after confirming a date with one of my favorite salons, The Nail Bar in Hermosa Beach, Calif., the invitations quickly went out.

Clearing Out the Clutter ... From Your Life

April 1, 2009  | Article

Learn to say “no thank you” to things that don’t match your goals or you just don’t enjoy. And start saying “yes” to things that are more fun, rewarding, and interesting.

Clearing Out the Clutter ... From Your Salon

April 1, 2009  | Article

Having problems getting that bottom drawer shut all the way? Do you have boxes, plastic bins, and show bags filled with unused goodies sitting in odd corners? Do you have a cupboard filled to overflowing with nail products and supplies? If so, it’s time to reorganize.

Clearing Out the Clutter ... From Your Books

April 1, 2009  | Article

Clean up the book? Update client files? Isn’t that like cleaning out the attic — a good idea, but not something you actually get around to? It’s a matter of setting aside the time — your clients will notice and your retention rate might improve.

In Their Sites

March 1, 2009  | Article

You’ve got your place on the web. Now… how do you get people to go there? Using smart search-engine optimization (SEO) techniques, such as using common keywords, and updating your site are two good places to start.

The Nitty Gritty Guide to Marketing Your Salon

March 1, 2009  | Article

Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.

Let’s Do Lunch

June 1, 2008  | Article

The lunch hour presents a unique time slot for you to draw in new customers who can try your salon “with no strings attached.” It’s also a time for regulars to pop in for a quick treat between their regularly scheduled appointments. Here are some great service ideas that’ll tempt clients.

Coupons That Make the Cut

May 1, 2008  | Article

Direct mail company Money Mailer offers tips that make sure your coupon gets noticed.

Salon Business Card Tells All

February 1, 2008  | Article

Airport salon distributes business-card-sized menus that clearly detail their services in a minimal amount of space.

Spread the Word: e-Newsletters Are Easy

February 1, 2008  | Article

Ready to take salon communication to the next level? Want to make it even easier for current clients to recommend you to others? Want more traffic on your website? It's time for a salon e-newsletter. We've road tested some of the e-newsletter options available and found it's easier than you think to get started.

Greeting Card Service Keeps the Personal Touch Alive

December 1, 2006  | Article