September 1, 2009
| Article
Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.
Keywords: advertising/promotions Business business tools Facebook marketing marketing/promotions
July 1, 2009
| Product
Written by a nail tech for nail techs, Dawn Marie Basset’s How to Build a Clientele and Keep It provides excellent tips and insight into building and maintaining a healthy appointment book.
Keywords: building your clientele business building marketing/promotions networking promoting your services
June 1, 2009
| Article
Let's Do Launch: Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.
Keywords: business tools marketing/promotions opening a new salon professional image promoting your services
June 1, 2009
| Article
How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.
Keywords: alternative careers business tools California Georgia Illinois
May 1, 2009
| Article
Nail-focused salons share their secrets on selling waxing services -- the perfect addition to your summer menu.
Keywords: add-on services promoting your services waxing
May 1, 2009
| Article
I knew I’d fallen hopelessly down the wondrous nail-salon-industry rabbit hole when my friend Claire’s birthday was approaching and my first suggestion was to throw her a pedicure party. Claire fell in love with the idea too, and, after confirming a date with one of my favorite salons, The Nail Bar in Hermosa Beach, Calif., the invitations quickly went out.
Keywords: marketing/promotions On The Road promoting your services salon parties salon profiles
April 1, 2009
| Article
Learn to say “no thank you” to things that don’t match your goals or you just don’t enjoy. And start saying “yes” to things that are more fun, rewarding, and interesting.
Keywords: business tools keeping your business competitive marketing/promotions promoting your services work life balance
April 1, 2009
| Article
Having problems getting that bottom drawer shut all the way? Do you have boxes, plastic bins, and show bags filled with unused goodies sitting in odd corners? Do you have a cupboard filled to overflowing with nail products and supplies? If so, it’s time to reorganize.
Keywords: business tools keeping your business competitive marketing/promotions organization promoting your services
April 1, 2009
| Article
Clean up the book? Update client files? Isn’t that like cleaning out the attic — a good idea, but not something you actually get around to? It’s a matter of setting aside the time — your clients will notice and your retention rate might improve.
Keywords: business tools keeping your business competitive marketing/promotions promoting your services work life balance
March 1, 2009
| Article
You’ve got your place on the web. Now… how do you get people to go there? Using smart search-engine optimization (SEO) techniques, such as using common keywords, and updating your site are two good places to start.
Keywords: business tools promoting your services web marketing
March 1, 2009
| Article
Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.
Keywords: advertising/promotions business tools keeping your business competitive marketing/promotions Mother's Day
June 1, 2008
| Article
The lunch hour presents a unique time slot for you to draw in new customers who can try your salon “with no strings attached.” It’s also a time for regulars to pop in for a quick treat between their regularly scheduled appointments. Here are some great service ideas that’ll tempt clients.
Keywords: adding new services alternative services keeping your business competitive marketing/promotions promoting your services
May 1, 2008
| Article
Direct mail company Money Mailer offers tips that make sure your coupon gets noticed.
Keywords: advertising/promotions coupons promoting your services
February 1, 2008
| Article
Airport salon distributes business-card-sized menus that clearly detail their services in a minimal amount of space.
Keywords: business cards promoting your services salon menus
February 1, 2008
| Article
Ready to take salon communication to the next level? Want to make it even easier for current clients to recommend you to others? Want more traffic on your website? It's time for a salon e-newsletter. We've road tested some of the e-newsletter options available and found it's easier than you think to get started.
Keywords: marketing/promotions promoting your services web marketing
