Business - Topic : promoting your services

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Throw a Grand Opening Party for Your Salon

June 1, 2009  | Article

Let's Do Launch: Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.

Keywords: business tools   marketing/promotions   opening a new salon   professional image   promoting your services  

Mobile Marketing

June 1, 2009  | Article

How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.

Keywords: alternative careers   business tools   California   Georgia   Illinois  

Hot Stuff

May 1, 2009  | Article

Nail-focused salons share their secrets on selling waxing services -- the perfect addition to your summer menu.

Keywords: add-on services   promoting your services   waxing  

On the Road: The Nail Bar, Hermosa Beach, Calif.

May 1, 2009  | Article

I knew I’d fallen hopelessly down the wondrous nail-salon-industry rabbit hole when my friend Claire’s birthday was approaching and my first suggestion was to throw her a pedicure party. Claire fell in love with the idea too, and, after confirming a date with one of my favorite salons, The Nail Bar in Hermosa Beach, Calif., the invitations quickly went out.

Keywords: marketing/promotions   On The Road   promoting your services   salon parties   salon profiles  

Clearing Out the Clutter ... From Your Life

April 1, 2009  | Article

Learn to say “no thank you” to things that don’t match your goals or you just don’t enjoy. And start saying “yes” to things that are more fun, rewarding, and interesting.

Keywords: business tools   keeping your business competitive   marketing/promotions   promoting your services   work life balance  

Clearing Out the Clutter ... From Your Salon

April 1, 2009  | Article

Having problems getting that bottom drawer shut all the way? Do you have boxes, plastic bins, and show bags filled with unused goodies sitting in odd corners? Do you have a cupboard filled to overflowing with nail products and supplies? If so, it’s time to reorganize.

Keywords: business tools   keeping your business competitive   marketing/promotions   organization   promoting your services  

Clearing Out the Clutter ... From Your Books

April 1, 2009  | Article

Clean up the book? Update client files? Isn’t that like cleaning out the attic — a good idea, but not something you actually get around to? It’s a matter of setting aside the time — your clients will notice and your retention rate might improve.

Keywords: business tools   keeping your business competitive   marketing/promotions   promoting your services   work life balance  

In Their Sites

March 1, 2009  | Article

You’ve got your place on the web. Now… how do you get people to go there? Using smart search-engine optimization (SEO) techniques, such as using common keywords, and updating your site are two good places to start.

Keywords: business tools   promoting your services   web marketing  

The Nitty Gritty Guide to Marketing Your Salon

March 1, 2009  | Article

Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.

Keywords: advertising/promotions   business tools   keeping your business competitive   marketing/promotions   Mother's Day  

Let’s Do Lunch

June 1, 2008  | Article

The lunch hour presents a unique time slot for you to draw in new customers who can try your salon “with no strings attached.” It’s also a time for regulars to pop in for a quick treat between their regularly scheduled appointments. Here are some great service ideas that’ll tempt clients.

Keywords: adding new services   alternative services   keeping your business competitive   marketing/promotions   promoting your services  

Coupons That Make the Cut

May 1, 2008  | Article

Direct mail company Money Mailer offers tips that make sure your coupon gets noticed.

Keywords: advertising/promotions   coupons   promoting your services  

Salon Business Card Tells All

February 1, 2008  | Article

Airport salon distributes business-card-sized menus that clearly detail their services in a minimal amount of space.

Keywords: business cards   promoting your services   salon menus  

Spread the Word: e-Newsletters Are Easy

February 1, 2008  | Article

Ready to take salon communication to the next level? Want to make it even easier for current clients to recommend you to others? Want more traffic on your website? It's time for a salon e-newsletter. We've road tested some of the e-newsletter options available and found it's easier than you think to get started.

Keywords: marketing/promotions   promoting your services   web marketing  

Greeting Card Service Keeps the Personal Touch Alive

December 1, 2006  | Article

Keywords: marketing/promotions   promoting your services  

The Power of Words: Transform Common Salon Language from Standard to Standout

July 1, 2006  | Article

Tweaking common salon-speak to communicate clearly and creatively is a simple, savvy way to distinguish your salon from the masses. Here, we show you how to pump up common phrases and words in your marketing and promotional materials to make them more powerful.

Keywords: client retention   customer service   holiday products   promoting your services  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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