Business - Topic : retailing

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Cosmetics Retailing 101

February 1, 2001  | Article

Afraid of offering makeup in your salon because you aren’t sure how to sell it? Think it’s hard enough selling nail polish to your clients, let along trying to sell them lipstick and eye shadow as well? Think again. There’s more than one strategy to add to your current retail offerings – and your pocket.

Keywords: cosmetics   marketing/promotions   retailing  

Enhance the Service - Retail

February 1, 2001  | Article

As I visit salons, I have to ask myself what it is that salons do not get about the benefits of retailing profession al products to their clients. Hair and nail salons alike are slow to embrace this incredibly easy way to add to the salon's bottom line.

Keywords: retailing  

Enhance the Service by Retailing

February 1, 2001  | Article

Forget everything you think you already know about retailing. If you think retailing is selling, you have to get rid of that notion.

Keywords: retailing  

Retail: The Most Misunderstood Word in the Nail Industry

February 1, 2001  | Article

Educate clients constantly about the products you use. Wouldn’t clients be more interested in trying items that they knew a lot about?

Keywords: As I See It   retailing  

As I See It: Retailing Redux

July 1, 2000  | Article

Keywords: As I See It   retailing  

Free Rent, Sort Of

April 1, 2000  | Article

Does your salon need a boost? Don Bewley offers a solution to figuring out your salon rent woes. 

Keywords: retail incentives   retailing  

Bella Spazio [Beautiful Spaces]

March 1, 2000  | Article

Italian for "beautiful spaces," Bella Spazio lives up to the promise of its name with Greco-Roman architecture, muted colors, soothing scents, flowing fountains, and a solicitous staff. "Everything, from the time the client enters the parking lot- where strategically placed landscaping blocks the sight and sound of congested traffic- has been considered in producing the environment," asserts Darlene Baker, owner of the Knoxville, Tenn., day spa and salon.

Keywords: retail sales skills   retailing   salon profiles  

Hand-in-Hand Partnership: Making Over One Salon's Profitability

April 1, 1999  | Article

OPI launches The Edge training with a California salon and mentors them through each stage. Follow their progress in this year-long project as they learn new business skills and incorporate retailing in their salon.

Keywords: California   California salons   OPI Products   profitablity   retailing  

My, How They’ve GROWN

August 1, 1997  | Article

From nails-only to full-service, Salon De Nouveau has enjoyed double-digit business growth for the past several years. Owner Cindy Fairchild and her staff are no slackers when it comes to personal growth either. 

Keywords: adding new services   Arizona   finding/retaining staff   incentive structures   retailing  

Editor's note: Focus on Yourself and Your Clients, Not on the Local Drugstore

August 1, 1997  | Article

Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.

Keywords: As I See It   consumer product brands   retailing  

Editor's Note:You Don't Need Hard Candy to Sell Retail Polish

December 1, 1996  | Article

Why is it that nail salons are not selling record-breaking amounts of nail polish themselves? Because they’re not trying.

Keywords: As I See It   polish   retailing  

Retail Success Stories - Learn What Works From the Best

November 1, 1995  | Article

When it comes to salon retailing, pros reveal that sometimes the most effective way to sell is by education, not persuasion.

Keywords: retail displays   retail incentives   retailing  

Salon-Tested Ideas on Successful Cosmetics Retailing

July 1, 1995  | Article

Adding makeup to your salon could be a perfect business enhancement. The secret lies in pricing and marketing your new line just right.

Keywords: retailing  

How to Select a Retail Line

April 1, 1995  | Article

Keywords: retailing  

Editor's note: Start Retailing and Give Yourself a Raise

April 1, 1995  | Article

Keywords: retailing  

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