Business - Topic : retailing

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Cosmetics Retailing 101

February 1, 2001  | Article

Afraid of offering makeup in your salon because you aren’t sure how to sell it? Think it’s hard enough selling nail polish to your clients, let along trying to sell them lipstick and eye shadow as well? Think again. There’s more than one strategy to add to your current retail offerings – and your pocket.

Keywords: cosmetics   marketing/promotions   retailing  

Enhance the Service - Retail

February 1, 2001  | Article

As I visit salons, I have to ask myself what it is that salons do not get about the benefits of retailing profession al products to their clients. Hair and nail salons alike are slow to embrace this incredibly easy way to add to the salon's bottom line.

Keywords: retailing  

Enhance the Service by Retailing

February 1, 2001  | Article

Forget everything you think you already know about retailing. If you think retailing is selling, you have to get rid of that notion.

Keywords: retailing  

Retail: The Most Misunderstood Word in the Nail Industry

February 1, 2001  | Article

Educate clients constantly about the products you use. Wouldn’t clients be more interested in trying items that they knew a lot about?

Keywords: As I See It   retailing  

As I See It: Retailing Redux

July 1, 2000  | Article

Keywords: As I See It   retailing  

My, How They’ve GROWN

August 1, 1997  | Article

From nails-only to full-service, Salon De Nouveau has enjoyed double-digit business growth for the past several years. Owner Cindy Fairchild and her staff are no slackers when it comes to personal growth either. 

Keywords: adding new services   adding skin care   Arizona   finding/retaining staff   incentive structures  

Editor's note: Focus on Yourself and Your Clients, Not on the Local Drugstore

August 1, 1997  | Article

Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.

Keywords: As I See It   consumer product brands   retailing  

Editor's Note:You Don't Need Hard Candy to Sell Retail Polish

December 1, 1996  | Article

Why is it that nail salons are not selling record-breaking amounts of nail polish themselves? Because they’re not trying.

Keywords: As I See It   polish   retailing  

How to Select a Retail Line

April 1, 1995  | Article

Keywords: choosing products   retailing  

10 Ways To Increase Your Income

October 1, 1994  | Article

Start by raising prices, then follow by reducing expenses, continuing your education, and managing your time. Then watch your income grow.

Keywords: budgeting   continuing education   nail tech assistants   profitablity   raising prices  

Editor's note: Who Are Your Competitors?

April 1, 1993  | Article

Keywords: keeping your business competitive   retailing  

Editor's note: Give Technicians a Reason to Sell

May 1, 1991  | Article

If a nail technician splits with the salon owner the profits on any retail she sells (just as she splits the cost of her services) the nail tech would have a tremendous incentive to sell more.

Keywords: As I See It   commissions   retailing  

Editor's note: Go Ahead, Use the “R Word”

January 1, 1991  | Article

Nail  technicans, even those with a full book, still want to know how to increase their income.

Keywords: retailing  

Editor's note: Don't Sell Yourself Short

November 1, 1990  | Article

Keywords: professional-only products   retailing  

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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