Business - Topic : retailing

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Retail: The Most Misunderstood Word in the Nail Industry

February 1, 2001  | Article

Educate clients constantly about the products you use. Wouldn’t clients be more interested in trying items that they knew a lot about?

Keywords: As I See It   retailing  

As I See It: Retailing Redux

July 1, 2000  | Article

Keywords: As I See It   retailing  

My, How They’ve GROWN

August 1, 1997  | Article

From nails-only to full-service, Salon De Nouveau has enjoyed double-digit business growth for the past several years. Owner Cindy Fairchild and her staff are no slackers when it comes to personal growth either. 

Keywords: adding new services   adding skin care   Arizona   finding/retaining staff   incentive structures  

Editor's note: Focus on Yourself and Your Clients, Not on the Local Drugstore

August 1, 1997  | Article

Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.

Keywords: As I See It   consumer product brands   retailing  

Editor's Note:You Don't Need Hard Candy to Sell Retail Polish

December 1, 1996  | Article

Why is it that nail salons are not selling record-breaking amounts of nail polish themselves? Because they’re not trying.

Keywords: As I See It   polish   retailing  

How to Select a Retail Line

April 1, 1995  | Article

Keywords: choosing products   retailing  

10 Ways To Increase Your Income

October 1, 1994  | Article

Start by raising prices, then follow by reducing expenses, continuing your education, and managing your time. Then watch your income grow.

Keywords: budgeting   continuing education   nail tech assistants   profitablity   raising prices  

Editor's note: Who Are Your Competitors?

April 1, 1993  | Article

Keywords: keeping your business competitive   retailing  

Editor's note: Give Technicians a Reason to Sell

May 1, 1991  | Article

If a nail technician splits with the salon owner the profits on any retail she sells (just as she splits the cost of her services) the nail tech would have a tremendous incentive to sell more.

Keywords: As I See It   commissions   retailing  

Editor's note: Go Ahead, Use the “R Word”

January 1, 1991  | Article

Nail  technicans, even those with a full book, still want to know how to increase their income.

Keywords: retailing  

Editor's note: Don't Sell Yourself Short

November 1, 1990  | Article

Keywords: professional-only products   retailing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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