Business - Topic : social media

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An iPhone App for Manicure Lovers

March 4, 2014  | Article

For your clients who are nail nuts, Mani Diaries is a free iPhone application that allows them to track, manage, and share pictures and details about their manicures and pedicures.

Keywords: smartphone apps   social media  

The Social Game Changer

February 2, 2014  | Article

We asked techs who have been in the business five years or more how technology and social media have changed their daily salon lives.

Keywords: social media  

Online Review Fakers Get Caught

January 3, 2014  | Article

A day spa and two med spas were among 19 companies cited by New York Attorney General Eric T. Schneiderman for posting fake consumer reviews online — a practice called “astroturfing.”

Keywords: social media   Yelp  

20 Questions (On Twitter): #AskKandi

December 17, 2013  | Article

Have you been using Twitter as a way to promote your business? Whether you use 140 characters or less to share appointment openings, Instagram photos, or retweet your favorite clients, this social network is a must for the modern day nail artist.

Keywords: hashtags   social media   Twitter  

Nail Tips for Nail Techs: A Facebook Group for the Pros

October 9, 2013  | Article

“For me, being part of the group has resulted in improved skill level and a nail art portfolio, which means more money in my pocket, improved salon standards, and a bunch of great friends who just happen to be nail professionals,” says site member Raji Venugopal of Kelly’s Country Cutter in Grand Blanc, Mich.

Keywords: Facebook   nail technician   networking   social media  

Hashtag 101

September 18, 2013  | Article

Before you upload your next Tweet or Instagram pic, check out this primer on the dos and don’ts of this useful social tool.

Keywords: social media   web marketing  

On My Mind: Is It a Social Burden?

June 13, 2013  | Article

My advice: Find out from your clients what sites they are active on before adding these sites to your lineup. Set up your accounts across the platforms where the majority of your clients already are.

Keywords: Hannah Lee   On My Mind   Pinterest   social media   Twitter  

The Writing on the Wall: Facebook Marketing

March 13, 2013  | Article

“Your Facebook wall is a conversation with your clients and should be engaging,” says Phil Evans of Salon Guru.

Keywords: Facebook marketing   networking   social media  

Instagram-ification

March 1, 2013  | Article

A smartphone and tablet app known for sharing pretty pictures, Instagram could be just the tool you need for furthering your business’s reach.

Keywords: Entity Beauty   hashtags   Instagram   nail art   social media  

“Awesome Nail Tech”

December 18, 2012  | Article

Nancy Dodd sent us an e-mail — subject line “awesome nail tech” — a few months ago, singing the praises of S. Maria Chheo-Shen, who has influenced her life via YouTube tutorials and Facebook nail giveaways.

Keywords: contests   mentoring   social media   tutorials  

Five Things You Know But Are Ignoring

September 22, 2012  | Article

Do you ever know which way you’re supposed to go, but keep hoping to find an alternate — and easier — route? Learn how to stay on course from techs who have been down this road before.

Keywords: continuing education   raising prices   social media   staff management   time management  

Smart Marketing Matters

September 18, 2012  | Article

With so many social media outlets at your fingertips, it’s easy to market yourself these days. But you still need a plan — and it needs to be a good one. Industry coach and consultant Bryan Durocher of Durocher Enterprises offers the following bits of wisdom to make sure you’re not just spinning your wheels.

Keywords: social media   web marketing  

How Do You Rate?

August 29, 2012  | Article

Salon owners have more control of their online reputations than you might think. Up the interaction on consumer review sites to get the most out of social networking. 

Keywords: social media   Yelp  

Hit Pinterest to Build Salon Interest

July 30, 2012  | Article

In just two years, Pinterest has amassed more than 10 million users. With a record like that, it’s a place where salons should consider developing a presence.

Keywords: marketing/promotions   social media   web marketing  

Turn a Negative Online Review Into a Positive

June 28, 2012  | Article

At some point every salon owner is going to come face-to-face with negative online reviewers, but it does not have to be doomsday for your salon or spa.

Keywords: social media   Yelp  
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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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