March 13, 2013
| Article
“Your Facebook wall is a conversation with your clients and should be engaging,” says Phil Evans of Salon Guru.
Keywords: Facebook marketing networking social media
March 1, 2013
| Article
A smartphone and tablet app known for sharing pretty pictures, Instagram could be just the tool you need for furthering your business’s reach.
Keywords: Entity Beauty Instagram nail art social media
December 18, 2012
| Article
Nancy Dodd sent us an e-mail — subject line “awesome nail tech” — a few months ago, singing the praises of S. Maria Chheo-Shen, who has influenced her life via YouTube tutorials and Facebook nail giveaways.
Keywords: contests mentoring social media tutorials
September 22, 2012
| Article
Do you ever know which way you’re supposed to go, but keep hoping to find an alternate — and easier — route? Learn how to stay on course from techs who have been down this road before.
Keywords: continuing education raising prices social media staff management time management
September 18, 2012
| Article
With so many social media outlets at your fingertips, it’s easy to market yourself these days. But you still need a plan — and it needs to be a good one. Industry coach and consultant Bryan Durocher of Durocher Enterprises offers the following bits of wisdom to make sure you’re not just spinning your wheels.
Keywords: social media web marketing
August 29, 2012
| Article
Salon owners have more control of their online reputations than you might think. Up the interaction on consumer review sites to get the most out of social networking.
Keywords: social media Yelp
July 30, 2012
| Article
In just two years, Pinterest has amassed more than 10 million users. With a record like that, it’s a place where salons should consider developing a presence.
Keywords: marketing/promotions social media web marketing
June 28, 2012
| Article
At some point every salon owner is going to come face-to-face with negative online reviewers, but it does not have to be doomsday for your salon or spa.
Keywords: social media Yelp
January 24, 2012
| Article
Mobile marketing for salons is a cost-effective way to build repeat business by keeping customers informed about the latest offers and any new services.
Keywords: loyalty programs marketing/promotions social media
January 11, 2012
| Photo Gallery
The 160 characters that your salon’s Twitter profile is granted as a description can really say it all. Here are 15 salons’ self-proclaimed first impressions. How does yours stack up?
Keywords: social media Twitter
July 21, 2011
| Article
Being asked to “check in” is something most of us associate with busy airports, over-filled suitcases, and holidays abroad. But it is becoming an increasingly important marketing tool for salons, thanks to new services from Internet giants like Google and Facebook.
Keywords: Facebook marketing smartphone apps smartphones social media web marketing
July 21, 2011
| Article
As a salon owner or nail technicians if you aren’t participating in some sort of social media effort, I’m afraid to say you are in danger of being left behind. Staying “linked in” online has to become part of your job as well.
Keywords: Facebook marketing On My Mind social media web marketing
January 31, 2011
| Article
The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.
Keywords: advertising/promotions marketing/promotions public relations social media
December 1, 2010
| Article
Duri Cosmetics has launched its first nail color and treatment app for Android and iPhone mobile devices, available now for free.
Keywords: Duri iPhone apps polish social media
November 17, 2010
| Article
For clients of Salon Riviera in Redondo Beach, Calif., receiving a traffic or parking ticket has an unexpected upside: Bring the ticket to the salon and new clients will receive 50% off their service.
Keywords: competitive customer service marketing/promotions social media
