Business - Topic : social media

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On My Mind: Keeping it Real

June 21, 2017  | Article

The NAILS team attended a Digital Summit in Los Angeles. Here are a few takeaways from the event.

Keywords: On My Mind   social media  

How to Take Great-Looking Photos With Your Phone

June 5, 2017  | Article

Improving the quality of your client photos is a great way to boost your business without having to spend any extra cash. 

Keywords: photographing nails   Sarah Waite   social media  

On My Mind: Milestone Makers

March 16, 2017  | Article

I worry sometimes that the nail community and those outside of it put too much of a premium on the numbers on a profile.

Keywords: Instagram   NAILS Next Top Nail Artist   On My Mind   social media  

#HappierNails Promo Targets Other Salons’ Unhappy Clients

March 16, 2017  | Article

“Did another salon ruin your manicure?” That question plays a central role in Images Luxury Nail Lounge’s outreach to potential new clients.

Keywords: marketing/promotions   nail repairs   social media  

Color Code Your Instagram for Instant Inspiration

February 23, 2017  | Article

If you glance at @lechatnails on Instagram you’ll notice that they have a unique and colorful take on posting. Creative strategists Molly Quinn and Jaclyn Sepulveda discuss their attention-grabbing color blocking approach to Instagram.

Keywords: Instagram   LeChat   social media  

Social Media Showdown: Instagram vs. Snapchat

December 30, 2016  | Article

Which social media platform reigns supreme?

Keywords: Instagram   marketing/promotions   snapchat   social media  

Cuticle Cream for Picture Perfect Posts

December 22, 2016  | Article

With every tech vying for the perfect angle and pose to post on social media, it’s important to remember to keep cuticles looking hydrated.

Keywords: cuticle treatments   social media  

Make a PR Push With Salon Selfies

September 13, 2016  | Article

Selfie opportunities help build content for salons' social media efforts and foster client interaction.

Keywords: marketing/promotions   public relations   Robert Nguyen   social media  

Should You Hop on the Trend Bandwagon?

June 29, 2016  | Article

According to Relate (www.therelationaleconomy.com) there are four questions you should ask yourself when figuring out which trends to jump on board with.

Keywords: branding   social media   trends  

Online Reviews Are the New Word of Mouth

June 13, 2016  | Article

Elizabeth Kraus offers four tips to encourage clients to leave reviews and beef up your online presence.

Keywords: social media   Yelp  

NAILS Takes Home Two Industry Awards

May 10, 2016  | News

The Western Publishing Association awarded the NAILS team with two Maggie Awards Friday night.

Keywords: Maggie Awards   NTNA   polish preview   social media  

Instagram Alters Algorithm

March 28, 2016  | Article

Instagram is changing its algorithm. Here's how to stay in the know.

Keywords: Instagram   social media  

How to Showcase Your Work on Instagram

December 10, 2015  | Article

Jason Olsen, co-founder of Utah-based Image Studios 360, offers salon professionals tips on how to use Instagram most effectively.

Keywords: Instagram   social media   web marketing  

Watermarks With Signature Style

October 23, 2015  | Article

Get a custom-made self-portrait logo to brand your nail business.

Keywords: branding   nail art   Ryoko Garcia   social media  

Marketing With a Nice Ring to It

October 13, 2015  | Article

The husband and wife team behind Velvet Nail Lounge in Troy, Mich., came up with a brilliant marketing idea after reading fashion magazines.

Keywords: Etsy   jewelry   marketing/promotions   social media  
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