November 17, 2010
| Article
For clients of Salon Riviera in Redondo Beach, Calif., receiving a traffic or parking ticket has an unexpected upside: Bring the ticket to the salon and new clients will receive 50% off their service.
Keywords: competitive customer service marketing/promotions social media
November 17, 2010
| Article
A new business development e-book titled Building Your Clientele in 6-9 Months: A 360° Guide to Generating Income is available on the NSI website to help nail technicians across the globe.
Keywords: business business tools keeping your business competitive marketing/promotions NSI
September 1, 2010
| Article
With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?
Keywords: adding new services business competitive keeping your business competitive marketing/promotions
May 1, 2010
| Article
Facebook and Twitter pages are becoming the quickest and most effective ways for manufacturers to directly communicate with customers. For nail techs, becoming an online fan or follower can help keep you informed about nail education, troubleshooters, product specials, style trends, and more.
Keywords: business marketing/promotions networking social media
February 1, 2010
| Article
Blogs can be a wonderful outlet for personal creativity, as well as powerful business tools to help build a loyal clientele. Here are some things to remember if you decide to start your own blog.
Keywords: blogs business tools networking social media web marketing
October 1, 2009
| Article
In designing the spa and lounge, Dunlap went for chic simplicity and clean lines. She wanted a place where girlfriends could congregate.
Keywords: customer service Facebook marketing opening a new salon salon profiles social media
April 29, 2009
| News
Zoya Nail Polish is now actively tweeting on Twitter.com.
Keywords: social media Zoya
March 1, 2009
| Article
Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.
Keywords: advertising/promotions business tools keeping your business competitive marketing/promotions Mother's Day
April 1, 2008
| Article
Some nail techs have taken YouTube’s invitation to “broadcast yourself” seriously. That opens up a world of free training for techs to access whenever they need a helping hand.
Keywords: nail art how-to social media video training
February 1, 2008
| Article
For those of a certain generation, there’s no question about having a MySpace page — at least for online socializing. But are MySpace, Facebook, and other social networking sites effective and appropriate venues when it comes to advertising and promoting your business? Here’s what your fellow techs have to say on the subject.
Keywords: social media web marketing
