Business - Topic : social media

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Instagram-ification

March 1, 2013  | Article

A smartphone and tablet app known for sharing pretty pictures, Instagram could be just the tool you need for furthering your business’s reach.

Keywords: Entity Beauty   hashtags   Instagram   nail art   social media  

“Awesome Nail Tech”

December 18, 2012  | Article

Nancy Dodd sent us an e-mail — subject line “awesome nail tech” — a few months ago, singing the praises of S. Maria Chheo-Shen, who has influenced her life via YouTube tutorials and Facebook nail giveaways.

Keywords: Arizona   contests   mentoring   social media   tutorials  

Five Things You Know But Are Ignoring

September 22, 2012  | Article

Do you ever know which way you’re supposed to go, but keep hoping to find an alternate — and easier — route? Learn how to stay on course from techs who have been down this road before.

Keywords: continuing education   raising prices   social media   staff management   time management  

Smart Marketing Matters

September 18, 2012  | Article

With so many social media outlets at your fingertips, it’s easy to market yourself these days. But you still need a plan — and it needs to be a good one. Industry coach and consultant Bryan Durocher of Durocher Enterprises offers the following bits of wisdom to make sure you’re not just spinning your wheels.

Keywords: social media   web marketing  

How Do You Rate?

August 29, 2012  | Article

Salon owners have more control of their online reputations than you might think. Up the interaction on consumer review sites to get the most out of social networking. 

Keywords: social media   Yelp  

Hit Pinterest to Build Salon Interest

July 30, 2012  | Article

In just two years, Pinterest has amassed more than 10 million users. With a record like that, it’s a place where salons should consider developing a presence.

Keywords: marketing/promotions   social media   web marketing  

Turn a Negative Online Review Into a Positive

June 28, 2012  | Article

At some point every salon owner is going to come face-to-face with negative online reviewers, but it does not have to be doomsday for your salon or spa.

Keywords: social media   Yelp  

Mobile Marketing Best Practices

January 24, 2012  | Article

Mobile marketing for salons is a cost-effective way to build repeat business by keeping customers informed about the latest offers and any new services.

Keywords: loyalty programs   marketing/promotions   social media  

Tweet Talk Your Clients

January 11, 2012  | Photo Gallery

The 160 characters that your salon’s Twitter profile is granted as a description can really say it all. Here are 15 salons’ self-proclaimed first impressions. How does yours stack up?

Keywords: social media   Twitter  

Making the Most of Web Check-ins

July 21, 2011  | Article

Being asked to “check in” is something most of us associate with busy airports, over-filled suitcases, and holidays abroad. But it is becoming an increasingly important marketing tool for salons, thanks to new services from Internet giants like Google and Facebook.

Keywords: Facebook marketing   smartphone apps   smartphones   social media   web marketing  

On My Mind: Your (Social Media) Presence Is Required

July 21, 2011  | Article

As a salon owner or nail technicians if you aren’t participating in some sort of social media effort, I’m afraid to say you are in danger of being left behind. Staying “linked in” online has to become part of your job as well.

Keywords: Facebook marketing   On My Mind   social media   web marketing  

From the Pros: Do-It-Yourself PR Kits

January 31, 2011  | Article

The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.

Keywords: advertising/promotions   marketing/promotions   public relations   social media  

There's An App for Duri

December 1, 2010  | Article

Duri Cosmetics has launched its first nail color and treatment app for Android and iPhone mobile devices, available now for free.

Keywords: Duri   polish   social media  

Turn That Frown Upside Down

November 17, 2010  | Article

For clients of Salon Riviera in Redondo Beach, Calif., receiving a traffic or parking ticket has an unexpected upside: Bring the ticket to the salon and new clients will receive 50% off their service.

Keywords: customer service   marketing/promotions   social media  

NSI Launches Business Development E-Book

November 17, 2010  | Article

A new business development e-book titled Building Your Clientele in 6-9 Months: A 360° Guide to Generating Income is available on the NSI website to help nail technicians across the globe.

Keywords: business   business tools   keeping your business competitive   marketing/promotions   NSI  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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