April 1, 1999
OPI launches The Edge training with a California salon and mentors them through each stage. Follow their progress in this year-long project as they learn new business skills and incorporate retailing in their salon.
Keywords: California California salons OPI Products profitablity retailing
April 1, 1999
Thanks to OPI chief George Schaeffer, the nail industry got some well-deserved positive attention from the press. Page One of February 3 Los Angeles.
Keywords: consumer press George Schaeffer OPI Products Suzi Weiss-Fischmann
May 1, 1998
The nail industry is a great place for working mothers- if you’re organized, educated and know how to prioritize.
Keywords: CND Galaxy Nail Products Jim Nordstrom Kym Lee Linda Nordstrom
November 1, 1997
The Competition Team was introduced this year and has won its fair share of awards since.
Keywords: Christopher Truong competitions Michele Baker OPI Products Rita Horvath
August 1, 1996
Suzi Weiss-Fischmann, executive vice president and artistic director of OPI Products, worked in the fashion industry for 10 years in manufacturing, design, and style. This month, she has asked to respond to some common questions she hears in her frequent travels to nail salons across the country.
Keywords: advice business tools super-long nails Suzi Weiss-Fischmann
August 1, 1995
When it comes to deciding who sells what, manufacturers base their choice on how well the distributor services the nail technician. Their verdict? Most are doing a good job, but there’s always room for improvement.
Keywords: Alpha 9 American International Industries distribution George Schaeffer Jan Arnold
November 1, 1994
OPI's Suzi Weiss-Fischmann shares 10 low-to no-cost ways to entice your hair care clients to try their first manicure.
Keywords: client referral systems OPI Products Suzi Weiss-Fischmann working with hairstylists
December 14, 1992
Industry leaders share their company agendas for 1993.
Keywords: Art of Beauty Backscratchers CND Essie Forsythe
December 1, 1984
What is it that goes into OPI sculptured nail products? Personality…and lots of it. The personalities of the two key individuals who run and manage this acrylic product firm, and the imprint they have left on the three-year-old Southern California company, tell as much about their product as any chemical analysis…and probably more. A company’s policies and style are very much a reflection of the people who run it. Therefore, the question is not necessarily “what is OPI?” but “Who is OPI?”
Keywords: company profiles George Schaeffer history of nail care OPI Products Suzi Weiss-Fischmann