Business - Topic : youth marketing

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Attracting a College Crowd

April 1, 2005  | Article

College students are a new and interesting demographic for nail salons to target. 

Keywords: expanding your services   niche marketing   profiles   salon profiles   youth marketing  

The Wedding Party

June 1, 2004  | Article

Every spring and summer a tide of overwrought brides makes a mad dash to salons and spas looking for some much-needed relaxation, pampering, and primping. Some savvy salons have already made a healthy business of catering to their needs and princess fantasies. Here we show you what they are doing and how you can make your salon a destination spot for the marrying kind.

Keywords: bridal nail art   customer service   salon parties   seasonal services   youth marketing  

Keeping the College Crowd Polished

November 1, 2003  | Article

Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.

Keywords: advertising/promotions   Business   keeping your business competitive   marketing/promotions   niche marketing  

A League of Your Own

February 1, 2003  | Article

Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.

Keywords: boutique nail salon   elderly clients   men's services   natural nail care   opening a new salon  

It’s a Teen Thing

May 1, 2002  | Article

Don’t think teens have the interest money or loyalty to cultivate as steady clients? Think again: 28.5% of teens ages 13-19 already get regular manicures. Learn why – and how – salons are making teens a popular part of their salon culture.

Keywords: niche marketing   teens   youth marketing   youth services  

Behind the Scenes: Elsbeth Schutz

May 1, 2002  | Article

When we told Elsbeth that we were shooting a teen cover to go with our cover story on teenagers, she conducted an informal poll of teenage girls in her neighborhood to see what they like to wear on their nails.

Keywords: Behind the Scenes   CND   doing nails for photo shoots   Orly   youth marketing  

Ah, to Be a Kid Again

January 1, 2002  | Article

At Eclips Kids Salon and Spa  the brightly decorated interior caters to the under-14 crowd with toys, stuffed animals, and video games.

Keywords: youth marketing   youth services  

Tap the Teen Market

May 1, 2001  | Article

Teen People says that teens are spending a fair amount of their allowances in salons.

Keywords: industry research   teens   youth marketing   youth services  

Create Teen “Know-It-Alls”

May 1, 2001  | Article

Teen People’s recent survey of 9,000 self-appointed “leaders of pop culture” ages 13-21 found that more than 25% of the teens visit a salon for nail care.

Keywords: niche marketing   youth marketing   youth services  

We Know What Girls Like

May 1, 2000  | Article

Two things characterize today’s teens — a strong desire for self-expression and the luxury of disposable income. Both spell good news for the nail industry. As more students nationwide are required to wear uniforms, teens are relying on their nails to make a statement about their individuality.

Keywords: niche marketing   youth marketing   youth services  

Kids’ Stuff

August 1, 1997  | Article

Bright nail color and fun nail art rank high on pre-teens’ “way cool list.” Be the one to capture their interest and introduce them to salon services by throwing kids parties in your salon.

Keywords: children's services   salon parties   teens   youth marketing   youth services  

Making Magic With Makeover Parties

August 1, 1995  | Article

Three salon owners ventured into the world of children’s parties. They came out with renewed enthusiasm and roomful of potential clients.

Keywords: kids manicures   nail makeovers   salon parties   youth marketing   youth services  

It’s a Girl Thing

February 1, 1995  | Article

Many of our readers report taking a great deal of pleasure in giving a little girl her first manicure, or helping to prepare her for a special occasion.

Keywords: children's services   kids manicures   youth marketing   youth services  

Getting The Word Out By Balloon

July 1, 1993  | Article

Helen’s Hair Studio has found a unique way to make customers beat a path to the front door.

Keywords: consumer marketing   marketing/promotions   youth marketing  

Managing the Twenty-Something Generation

April 1, 1992  | Article

In a new twist on an old lyric, baby boomers are calling today’s youth impossible to manage. Is the new generation of workers bringing us to the eve of destruction?

Keywords: hiring nail technicians   recruiting   staff management   staff retention   youth marketing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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