April 1, 2005
College students are a new and interesting demographic for nail salons to target.
June 1, 2004
Every spring and summer a tide of overwrought brides makes a mad dash to salons and spas looking for some much-needed relaxation, pampering, and primping. Some savvy salons have already made a healthy business of catering to their needs and princess fantasies. Here we show you what they are doing and how you can make your salon a destination spot for the marrying kind.
November 1, 2003
Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.
February 1, 2003
Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.
May 1, 2002
Don’t think teens have the interest money or loyalty to cultivate as steady clients? Think again: 28.5% of teens ages 13-19 already get regular manicures. Learn why – and how – salons are making teens a popular part of their salon culture.
When we told Elsbeth that we were shooting a teen cover to go with our cover story on teenagers, she conducted an informal poll of teenage girls in her neighborhood to see what they like to wear on their nails.
January 1, 2002
At Eclips Kids Salon and Spa the brightly decorated interior caters to the under-14 crowd with toys, stuffed animals, and video games.
May 1, 2001
Teen People says that teens are spending a fair amount of their allowances in salons.
Teen People’s recent survey of 9,000 self-appointed “leaders of pop culture” ages 13-21 found that more than 25% of the teens visit a salon for nail care.
May 1, 2000
Two things characterize today’s teens — a strong desire for self-expression and the luxury of disposable income. Both spell good news for the nail industry. As more students nationwide are required to wear uniforms, teens are relying on their nails to make a statement about their individuality.
August 1, 1997
Bright nail color and fun nail art rank high on pre-teens’ “way cool list.” Be the one to capture their interest and introduce them to salon services by throwing kids parties in your salon.
August 1, 1995
Three salon owners ventured into the world of children’s parties. They came out with renewed enthusiasm and roomful of potential clients.
February 1, 1995
Many of our readers report taking a great deal of pleasure in giving a little girl her first manicure, or helping to prepare her for a special occasion.
July 1, 1993
Helen’s Hair Studio has found a unique way to make customers beat a path to the front door.
April 1, 1992
In a new twist on an old lyric, baby boomers are calling today’s youth impossible to manage. Is the new generation of workers bringing us to the eve of destruction?
Kym Lee, a Look Back in Pictures14 photos
InternatioNAILS: Mexico and Central America20 photos
Callus ia a completely natural acquired, superficial, round, and thickened patch of epidermis caused by pressure or friction on the hands or feet....
What are reasonable terms for a non-compete contract?
How do I announce to my clients that I will be moving to a new salon?
The new products I’m using are adding time to each appointment. How do I adjust my schedule?
Why isn’t my Gelish application curing properly?
What’s the cause of the pinkish-red oval area on the pad of my client’s toes?
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