Demos & How-To's

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Nail Strengthener Adds Flexibility to Manicures

July 10, 2014  | Demo

The flexible formula moves with the natural nail to prevent breakage and peeling without adding thickness to the manicure

Keywords: nail strengtheners   natural nails  

Wild Birds Nail Art

July 9, 2014  | Demo

Milan, Italy-based Color Club nail technician Alessandra Marchesi created the look by hand with polish and acrylic paint.

Keywords: nail art   nail polish   natural nails   negative space nail art   Robin Moses  

Timeless By Pevonia’s De-Aging Hand Treatment

July 9, 2014  | Demo

Increase your service offerings and revenue while providing your clients with hydrated younger-looking hands.

Keywords: anti-aging services   hand treatment   Pevonia  

NSI’s My Little Secrets Nail Art Kit

July 9, 2014  | Demo

NSI nail techs teamed up to create this feminine floral stiletto design using the new nail art kit. 

Keywords: acrylics   floral nail art   nail art   NSI   step-by-step  

Beached in Bali Pedicure

July 9, 2014  | Demo

The perfect bright, fun, and summery negative space pedicure. 

Keywords: feet   gels   nail art   negative space nail art   pedicures  

Nail Art Studio: Summer Sunburst

July 8, 2014  | Step By Step Demo

Meryl Hayton demonstrates how to do Summer Sunburst nail art.

Keywords: Gelish   OPI Products   summer nail art  

Nail Art Studio: Just Beachy

July 4, 2014  | Step By Step Demo

Daniela Manzano demonstrates how to do Just Beachy nail art.

Keywords: nail art   seaside- or beach-themed services   summer nail art  

Nail Art Studio: July 4th Party Nails

July 4, 2014  | Step By Step Demo

Yolanda Hernandez demonstrates how to do July 4th Party Nails nail art.

Keywords: acrylics   Fourth of July nail art   nail art  

Nail Art Studio: Neon Dream

July 1, 2014  | Step By Step Demo

Sarah Petersen demonstrates how to do Neon Dream nail art.

Keywords: Artistic Nail Design   nail art  

Nail Art Studio: Anchors Away

July 1, 2014  | Step By Step Demo

Lenzi Brock demonstrates how to do Anchors Away nail art.

Keywords: Entity Beauty   nail art   nautical nail art  

Nail Art Studio: Summer Tribal

July 1, 2014  | Step By Step Demo

Lexi Martone demonstrates how to do Summer Tribal nail art.

Keywords: handpainted nail art   nail art   tribal nail art  

Signature Services: Pomegranate Orange Tea Manicure

July 1, 2014  | Demo

Mario Tricoci Salons and Spas uses: Tasha & Co. Organics MT Signature Pomegranate Orange Tea Body Scrub and Polish, and Soufflé Body Butter.

Keywords: citrus-themed services   fruit-flavored services   green tea   Mario Tricoci   tea-themed services  

Signature Services: Tropical Paradise Spa Pedicure

July 1, 2014  | Demo

Tropical Nails Salon uses:
Daily’s Piña Colada Mix, fresh pineapple slices, rose petals, bath salts, Cuccio Naturale Milk & Honey Sea Salts and Milk & Honey Butter Blend, CND Almond Illuminating Masque, pure honey and crushed honeycomb, OPI Nail Lacquer in Feelin’ Hot-Hot-Hot!

Keywords: CND   cocktail themed services   coconut services   Cuccio Naturale   fruit-flavored services  

Behind the Scenes: What a Man

June 9, 2014  | Demo

Cover tech and NAILS Next Top Nail Artist 2nd runner-up Buddy Sims shows you how to get the look he created for the June 2014 cover.

Keywords: Behind the Scenes   Buddy Sims   cover techs   NAILS Next Top Nail Artist  

Mermaid Dreams Nail Art

June 9, 2014  | Demo

Hiroko Fujikawa of Mars the Salon in Los Angeles, shows how to get these on-trend mermaid talons just in time for summer.

Keywords: half-moon mani   handpainted nail art   nail art   ombre nail art   summer nail art  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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