Who would have thought the nail care industry’s most innovative company would get its start with a chance discovery in a dentist’s office?
That’s where Dr. Stuart Nordstrom (demonstrating to his family, in the photo at the right), a practicing dentist, got the idea for a new nail enhancement product: A patient remarked that the material used to prepare temporary caps smelled like the material used to sculpt porcelain nails.
The result was SolarNail™ Liquid, the industry’s first-ever monomer formulation for greater nail strength and flexibility—and the first product to deliver natural, non-yellowing nail color. SolarNail changed the future of the nail industry. It changed the future of the Nordstrom family. Over the years, the company has earned a reputation as the most user-friendly, knowledgeable and well-equipped educational resource in the industry.
CND has remained solidly science-based: Beyond marketing savvy, the company understands that chemistry remains a core competency: the promise CND makes to professionals is grounded in performance.
At a time when other companies outsourced their research capabilities, CND invested millions in a custom-built R&D facility. Time and again, the company’s R&D resources have proven their worth, delivering new levels of effectiveness backed by tangible proof—with groundbreaking brands such as Retention+ Sculpting Liquid, SpaPedicure, SpaManicure, Scentsations lotions & washes, SolarOil and most recently, Shellac, have demonstrated.
Family run to this day, CND has fostered a strong culture of honesty, integrity, trust, respect, communication and accountability. This solid foundation has helped the company to excel, both within the category and within its corporate family of brands: CND has earned respect as a star performer in the portfolio first of Revlon and then of the Barcelona-based Colomer Group.
Business is always family: Enjoying time at the home of Mary Nordstrom from left are Jacquie Johnson, Jan Nordstrom Arnold, Mary Nordstrom, John Heffner, and Rhonda Benbo.
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With a vision toward the future and over 80 years of history, the Colomer Group has evolved into a convergence of over four dozen brands worldwide. Each marked by an unwavering entrepreneurial spirit, Colomer’s brands together comprise a complete offering of hair, cosmetic and nail products for consumers and professionals.
Required Reading
September 1, 2009
September 2009 marks the 30th anniversary of CND. Read on for some things you may not know about the company.
December 1, 2005
Nail tech/CND education director Doug Smith makes his modeling debut.
July 1, 2000
Revlon has announced the sale of its Worldwide Professional Products business, which includes Creative Nail Design, to The Colomer Group.
September 1, 1999
As a Creative Boot Camp attendee, I’m pretty familiar with the Creative Nail Design group. They’re fun, cutting-edge, hard workers, and the company and its educators consider themselves one big family.
February 1, 1996
What does Revlon Consumer Products Corp. s acquisition of Creative Nail Design Systems, Inc., mean to Revlon, Creative, and the rest of the industry?