Founded in 1977 by Wayne and Bobbi Berman, this Florida-based beauty distributor has made a focus on nail care and was one of the first companies to truly embrace the internet, allowing nail technicians to shop when they wanted online.
Hair Care Nail Supplies
Salons are taking advantage of the internet by posting their service menus on their sites and even booking appointments online.
When UPS went on strike on August 4, 1997, it could have been an earthquake as far as nail companies salons and technicians were concerned. How they survived, and what they’ll do differently in the future, is a lesson in relying too much on one company.
I visited Nails Plum for this column, #16 on the 1997 Top 100 Salons list, where it has been a fixture for years.
More and more distributors are placing service above the products they sell, offering technicians business as well as technical support. What do they want in return? Loyalty, of course.
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