Seche


Seche was founded in 1991 by Bill and Charles Martens, sold to American International in 2005. Seche VITE, one of the most well known products from the Seche line, has won multiple awards for being the best fast-drying, non-yellowing top coat in the world.  Whether nails are healthy and strong or weak and brittle, Seche has a full line of natural nail care products to fit the needs of anyone.  Recently, Seche released a line of Nail Lacquer with more than 40 gorgeous shades for any occasion.  It’s quick-drying, one-coat formula allows for the perfect manicure or pedicure in less time.

Brothers Bill and Charles Martens, founders of Seche in 1993
<p>Brothers Bill and Charles Martens, founders of Seche in 1993</p>

Keywords:   American International Industries     fast dry top coats     Seche  

Required Reading

Seche: One Syllable or Two?

November 1, 2003

Confusion over the pronunciation of Seche, a favorite nail treatment product, is clarified.

You Don't Have to Be a Rocket Scientist...But It Helps!

November 1, 1999

The basic qualifications for running a professional nail company don’t include military service or a background in rocket science, but the resume of Tom Conroy, the new president and CEO of Seche, includes both.

Cease Fire Between Two Fast Dry Top Coat Makers

August 1, 1997

Seche and Poshe settle their legal dispute. 

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