Tony Cuccio is founder and president of Star Nail Products and Cuccio Naturale. The company also owns Cina Nail Creations (a nail art company), All Season Professional Aspire.

He's pictured in a tub of lava rocks, one of the company's biggest sellers.

He's known for his high-energy presentations on salon profitability. His signature look has always been dark sunglasses, but he's as open as anyone in the industry to new ideas and to being approached.