Company founder Larry Gaertner in 1999.
No Lift Nails Primer is the best working and the best selling acrylic nail primer in the world to prevent lifting. When we started selling the primer it went directly to the manicurist in the nail salons. The demand got so great that to make the primer available, we were forced to start selling to select beauty supply and nail supply stores. Nearly three decades later, No Lift Nails is one of the leading acrylic nail manufacturers and No Lift primer is still number one. (From the company's website, 2010)