Like many technicians, Renee Skrocki was feeling embattled by discount salons that she suspected were using MMA because of all the nail damage she was witnessing, Skrocki took it upon herself to develop on “anti-MMA” campaign, complete with media coverage and a “tools” kit. She soon realized the demand was too much for her, which is when The Nailco Group stepped in to take over production and distribution of the kit. In the meantime, Skrocki mobilized 40 local salons to run an informational ad on MMA in the area newspaper, which became a model for similar campaigns across the country.
May 1, 1998
We may spend a lot of time working on our anti-MMA crusade, we also need to stay focused on being the best we can be, and providing the best possible service to our clients.