Events / Training Calendar

Meet the (Beauty) Press: Land Coverage for Your Beauty Biz

Company: The International Association of Beauty Brands (IA
Type: Seminar
Topic: Business
Location: Los Angeles, California, United States
Date: March 11, 2013

Posted by: TonivM

Wondering what it takes to get coverage in the media? If you want high-profile attention for your beauty biz but don't know where to start, Meet the (Beauty) Press is for you! It doesn't always take a pricey PR firm, being connected or a big budget to land press. But you DO have to do your research and have the right plan in place. In this training, veteran beauty PR pro, writer and former contributor to Allure and Spa Toni V. Martin shares insider secrets for how to land (and monetize) coverage in glossy magazines, popular TV and radio shows, hot blogs and other under-the-radar opportunities.

What You'll learn:
How to position your brand to snag the media spotlight
How to say the right things to grab the media's attention
When to DIY and when to call in the PR pros to take your brand to the next level
How to uncover unlimited PR opportunities for your biz
An easy system for getting into the press on a regular basis
How to convert coverage into sales

SPECIAL BONUS: "Hot Seat" Coaching. Register for the call for the opportunity to receive a live PR makeover for your brand! Plus receive a Downloadable Resource Guide including strategies, tips and tools to put your Beauty PR Plan into place.

Event Details:
Date: Monday March 11th
Time: 6:30PM EST
Cost: FREE for IABB Members and Non Members

Teleseminar Call-In Details Provided Upon Registration

This teleclass is ideal for hairstylists, makeup artists, cosmetic surgeons, estheticians and salon and spa owners.

Registration includes MP3 Recording of training plus PDF Resource Guide

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