Health - Topic : marketing/promotions

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Did You Get Your Copy of The Big Book?

November 21, 2013  | Article

NAILS’ 2013-2014 Big Book is the ultimate resource for those in the nail industry. With information on the latest statistics and trends, this annual issue also contains a state board directory, salon safety guidelines, and a marketers directory.

Keywords: marketing/promotions   salon safety   state licensing  

They Need Professional Help

August 3, 2011  | Article

One way to show your gratitude and give back to the community that supported you, says Tamara Jercha, is to help unemployed individuals in your area.

Keywords: charity   marketing/promotions  

Keep It Clean: Essential Salon Sanitation

June 6, 2011  | Article

We all need to make a concerted effort to help shift the public’s negative views of nail salons. Your station, pedicure chair, and implements must be cleaned before each client. And the thing is, it’s not that difficult to follow standard procedures. Here, we’ve included a checklist of the basics you should be following.

Keywords: autoclaves   career handbook   disinfection   implement disinfection   marketing/promotions  

Take My Polish Bottles, Please

May 1, 2009  | Article

At Recess in Los Angeles, owner Nidhi Lal pays more than just lip service to the salon’s eco-conscious reputation. She’s made an offer to clients who might otherwise dispose of their half-empty polish bottles improperly: Bring them into the salon and for every 10 bottles, they will receive a free manicure. For every 15 bottles, they earn a free pedicure.

Keywords: customer service   eco-conscious salons   marketing/promotions   product disposal  

Healthy Habits Start Early

March 1, 2008  | Article

Educating teenage girls and "'tweens" about the importance of wearing shoes, clipping hang nails, and hand-washing, is one way this salon markets to the younger crowd while helping the girls earn their scouting badges at the same time.

Keywords: building your clientele   coupons   marketing/promotions   youth marketing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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