Topic : 2010 Project

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Make 2010 Your Best Year Ever

January 1, 2010  | Article

Log onto www.nailsmag.com/2010project for business building and winning marketing ideas.

Keywords: 2010 Project   business building   marketing/promotions   salon parties  

Week 22: An Economic Wrapup

December 29, 2009  | Article

Well folks, this is it — the final installment of The 2010 Project. We hope you’ve found some useful information in the 22 weeks we’ve been sending out this e-newsletter. From suggestive retailing tips to using downtime to your advantage, we included a little something for everyone to help grow or sustain your business in the rough economy that has plagued 2009.

Keywords: 2010 Project   business building   recession  

Week 21: One Salon Dreams Big — And Gets a Little Help From Uncle Sam

December 21, 2009  | Article

Kyle Simonson, founder and CEO of Minneapolis-based Simonson’s Salon and Spas, found a down economy was no obstacle to the continued growth of her four-location enterprise. Simonson’s Salon and Spa is one of three small businesses that have come together to build a new retail development in Maple Grove, Minn., as a result of a federal stimulus bill which enables the U.S. Small Business Administration to reduce or eliminate fees on 504 loans.

Keywords: 2010 Project   business building   recession  

Week 20: Thanking Your Customers for “Shopping Local”

December 15, 2009  | Article

Now, more than ever, local retailers and independent store owners (like nail salon owners) need to not just want business, they also need to remember to thank those who are giving them business. The economy is still tough, the competition for paying clients is definitely still tough and yet not enough store and salon owners are letting their customers know just how much they care. So this holiday season, reach out to your clients after they have reached out to you.

Keywords: 2010 Project   business building   recession  

Week 19: Educate Yourself to Give You Business a Boost

December 8, 2009  | Article

With 2010 right around the corner, and New Year’s resolutions floating around your mind, what better time to rededicate yourself to new experiences in the new year? A great way to build your business is to reinvest in your greatest asset — yourself (and if you are a salon owner, your employees too). There are so many different options for continuing education. Here’s a quick refresher of where you can go to increase your knowledge.

Keywords: 2010 Project   business building   recession  

Week 18: Do You Need to Jazz Up Your Menu?

December 2, 2009  | Article

When you look at your service menu does it stand out from the crowd? Or is it simply a list of service names (manicure, pedicure, full set) and prices? If you were to hide your logo, would your clients know that it’s your menu and not the salon’s down the street?

Keywords: 2010 Project   business building   recession  

Week 17: Applying the 80/20 Rule to Your Business — It’s Not Rocket Science

November 23, 2009  | Article

Are you are a busy nail technician or salon owner in desperate need of making more money? Do you feel that you are really close to grabbing the “brass ring” only to find yourself unable to reach it yet again? If you answered yes to one or both of these questions then take a moment, kick your feet up and read about the 80/20 Rule and how you can immediately apply it to work LESS and make MORE.

Keywords: 2010 Project   business building   recession  

Week 16: Is Your Website Fresh Enough?

November 16, 2009  | Article

Did you know the mysterious Google algorithm that determines your search page ranking favors websites that update their content frequently? So if it’s been a while since you’ve freshened up your site, a little tweaking may be in order; this will keep it interesting to both the search engines and to your clients.

Keywords: 2010 Project   business building   recession   web marketing  

Week 15: Check Your E-mail List…Check It Twice

November 10, 2009  | Article

For the last five years retailers have followed a trend that spa owners need to be aware of. Don’t forget the Internet. Four of the eight biggest retail e-mail volume days of the year occurred in the weeks before Christmas last year. These days actually have names, “Cyber Monday” (November 27) with the following three Mondays being referred to as “Echo Mondays” (December 4, 11 and 18). Sending out e-mails to your data base around these dates makes good sense.

Keywords: 2010 Project   holidays   recession   web marketing  

Week 14: Upgrade Client Satisfaction and Increase Profits

November 3, 2009  | Article

This week, we pause for a word from our sponsor, Dashing Diva Professional. Thanks to them, we’re able to bring you 22 weeks of this exclusive business-building content in The 2010 Project e-newsletter.

Keywords: 2010 Project   adding new services   business building   gels   recession  

Week 13: Suggestive Selling — Not Pushy, Just Persistent

October 27, 2009  | Article

Suggestive selling is one aspect of merchandising that is often overlooked, yet it can make a tremendous difference in the total retail sales of a salon. It is a proven statistic that close to 40% of clients will say yes when asked by a staff member if they wish to upgrade in size or quantity. There is a fine line to being perceived as pushy or merely suggestive, though.

Keywords: 2010 Project   recession   retailing  

Week 12: The Five Ways Leaders Lose Their Edge

October 20, 2009  | Article

Whether the economic times are flourishing or floundering, many leaders get stuck in the same trap: They don’t take time to stop and reflect on what they’re doing. Because there’s so much for them to do and they have so much responsibility and accountability on their shoulders, they’re constantly on the go, striving to deliver results. That’s why they need to take a step back, and give some serious thought to what they’re doing and why they’re doing it.

Keywords: 2010 Project   recession   staff management  

Week 11: Client Surveys: Getting Feedback You Can Use

October 12, 2009  | Article

We all know customer satisfaction is essential to the survival of our businesses, but how do we find out whether our customers are satisfied? The best way is to ask them with regular customer satisfaction polling. Talking to your customers — finding out what they like (and dislike) about how you do business — is the first step toward success and growth.

Keywords: 2010 Project   business tools   customer service   recession  

Week 9: There’s No Such Thing as Overexposure

September 29, 2009  | Article

As a therapist, owner, and manager who is working full-time in my spa, I wanted to share with my fellow nail professionals how we survive during this hard time by not limiting ourselves to one area of marketing. At Maisie Dunbar Spa Lounge, we don’t believe in overexposure. We expose our business in the following ways:

Keywords: 2010 Project   business building   marketing/promotions   recession   Washington D.C  

Week 8: Using Downtime to Your Advantage

September 21, 2009  | Article

Don’t let downtime bring down your morale. Use the lull to accomplish projects that help you reach your long-term goals. Here are seven great ways to fill the space in your schedule:

Keywords: 2010 Project   recession   time management  
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The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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