long-lasting nail polish

10 Professional Polishes Matching Pantone's Viva Magenta

Pantone recently named Viva Magenta the 2023 Color of the Year. Pick up this beautiful berry shade in your favorite professional nail brands to keep your clients on trend.

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Nailtopia: Vegan, Chip-Free Formula

Each long-lasting shade is primarily plant-based, infused with bio-sourced fruit and vegetables to harden, strengthen, lengthen and nourish your nails.

OPI Hidden Prism Collection

Move into the light and experience the rainbow prismatic magic of OPI’s Hidden Prism Collection for Summer 2020.

CND Summer 2020 Collection: Nauti Nautical

Inspired by the hot nautical trend of summer 2020, CND launches Nauti Nautical in Vinylux and Shellac.

ORLY State of Mind and Retrowave Collections

ORLY introduces two new collections for spring and summer.

What's The Difference? Clarifying Commonly Confused Nail Terms

You probably know the essential differences between the products and nails terms you use in the salon every day — like soft gel versus hard or LED light versus UV. But could you provide a clear explanation to a curious client? And what about those fuzzy terms that can mean different things to different people? Here's a terminology "cheat sheet" we hope will help keep us all on the same page.

Win It Wednesday: Try Out ASP Long Wear Polish

Five readers can enter to win ASP's new long wear polish.

How to Apply Essie Gel Couture

Essie’s long-wear system offers gel-like shine with an easy, soak-free removal.

Essie Gel Couture Scarlet Starlet Reds

Since Essie is known for adorning celebrity nails throughout the red carpet season, the Scarlet Starlet Reds collection contains three new reds and three classics that will make clients feel like a movie star.

Gel Couture Sheer Silhouettes

Inspired by meticulously crafted couture lingerie, six new lust-worthy polishes add to a growing palette of classically perfect Gel Couture colors.

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