Topic : advertising/promotions

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ICMAD Honors Orly, Kallista

August 31, 2014  | News

Orly’s “It All Started With Pink” campaign won this year’s ICMAD Cosmetic Innovator of the Year (CITY) Award for Marketing/Advertising Innovation: Print Ad Marketing. Kallista Daily Moisturizing Cream for Creative Hands won the award for Product Innovation in the Bath & Body category.

Keywords: advertising/promotions   Kallista   Orly  

How to Gain Media Coverage Within the Industry

July 5, 2014  | Article

A good PR firm is worth its weight in gold, naturally, but what many people don’t know is that if you have the time and know-how, there are specific things you can do to secure some great coverage yourself.

Keywords: advertising/promotions   consumer press  

Cool Custom Nail Files

July 4, 2014  | Article

Customnailfiles.com is a new online service that lets salon owners and nail techs create full-color, salon-quality, promotional custom nail files in a matter of minutes.

Keywords: advertising/promotions   FILES  

Prom Promotion

April 25, 2014  | Article

Prom is expensive. That’s why Khai Nguyen, owner of Koi Nails in Ellicott City, Md., has had such success with the salon’s $30 prom package.

Keywords: advertising/promotions   prom  

FingerNailFixer T-shirt for 2014

March 31, 2014  | 

Holly doesn't want to reveal the shirt's design just yet; however, it emphasizes that your salon is educated, clean, and much more.

Keywords: advertising/promotions   FingerNailFixer   hashtags   Holly Schippers   marketing/promotions  

Advertising in the Age of Information Overload

April 27, 2012  | Article

You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?  

Keywords: advertising/promotions   Facebook marketing   loyalty programs   marketing/promotions   web marketing  

Should You Be a Groupon Groupie?

August 18, 2011  | Article

Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?    

Keywords: advertising/promotions   consumer advertising   customer service   marketing/promotions   web marketing  

From the Pros: Do-It-Yourself PR Kits

January 31, 2011  | Article

The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.

Keywords: advertising/promotions   marketing/promotions   public relations   social media  

Engage in Shameless Self Promotion

December 1, 2010  | Article

If business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.

Keywords: advertising/promotions   business building   marketing/promotions   referrals  

25 Business-Building Tips for Booth Renters

November 17, 2010  | Article

Being your own boss is a rewarding choice, but it takes commitment and perseverance. Seasoned techs offer tips to help you succeed.

Keywords: adding new services   advertising/promotions   booth rental   business   business tools  

Groupon: Quick Sales, New Clients

March 1, 2010  | Article

Recently, Groupon’s New York City website featured a $25 Hot Lavender Cream Manicure at Sweet Lily Natural Nail Spa for just $12. When the day was over, Sweet Lily had sold 1,661 Groupons, far surpassing its 200-purchase minimum.

Keywords: advertising/promotions   marketing/promotions   web marketing  

If You Don’t Have an Enticing Service Brochure, You’ll Hate Yourself Later

March 1, 2010  | Article

In the world of salon and spa brochures, what separates the good from the great? While there is no one-size-fits-all formula, here are nine tips for better brochures to get you going in the right direction.

Keywords: advertising/promotions   marketing/promotions   promoting your services   salon menus  

Car Wraps: An Advertisement on Wheels

January 1, 2010  | Article

To advertise his salon, Robbie Schaeffer, owner of ROB|B: An OPI Concept Salon, wrapped up a couple of Smart Cars with reflective graphics of OPI bottles and his salon logo.

Keywords: advertising/promotions   business building   marketing/promotions   OPI products  

The Do's and Dont's of Advertising on Craigslist

October 1, 2009  | Article

Nail technicians are advertising their skill on Craigslist.org, and for the most part, they've benefitted well from the experience.

Keywords: advertising/promotions   marketing/promotions   web marketing   websites  

Five Ways to Market Your Green Salon

September 1, 2009  | Article

You offer services using natural products, and you and your staff make earth-friendly choices for your salon whenever you can. How do you let your clients know about your commitment to going green? Below are five ways to spread your message

Keywords: advertising/promotions   educating clients   networking   OPI products   public relations  
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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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