April 27, 2012
| Article
You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?
Keywords: advertising/promotions Facebook marketing loyalty programs marketing/promotions web marketing
August 18, 2011
| Article
Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?
Keywords: advertising/promotions consumer advertising customer service marketing/promotions web marketing
January 31, 2011
| Article
The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.
Keywords: advertising/promotions marketing/promotions public relations social media
December 1, 2010
| Article
If business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.
Keywords: advertising/promotions business building marketing/promotions referrals
November 17, 2010
| Article
Being your own boss is a rewarding choice, but it takes commitment and perseverance. Seasoned techs offer tips to help you succeed.
Keywords: adding new services advertising/promotions booth rental business business tools
March 1, 2010
| Article
Recently, Groupon’s New York City website featured a $25 Hot Lavender Cream Manicure at Sweet Lily Natural Nail Spa for just $12. When the day was over, Sweet Lily had sold 1,661 Groupons, far surpassing its 200-purchase minimum.
Keywords: advertising/promotions marketing/promotions web marketing
March 1, 2010
| Article
In the world of salon and spa brochures, what separates the good from the great? While there is no one-size-fits-all formula, here are nine tips for better brochures to get you going in the right direction.
Keywords: advertising/promotions marketing/promotions promoting your services salon menus
January 1, 2010
| Article
To advertise his salon, Robbie Schaeffer, owner of ROB|B: An OPI Concept Salon, wrapped up a couple of Smart Cars with reflective graphics of OPI bottles and his salon logo.
Keywords: advertising/promotions business building marketing/promotions OPI Products
October 1, 2009
| Article
Nail technicians are advertising their skill on Craigslist.org, and for the most part, they've benefitted well from the experience.
Keywords: advertising/promotions marketing/promotions web marketing websites
September 1, 2009
| Article
You offer services using natural products, and you and your staff make earth-friendly choices for your salon whenever you can. How do you let your clients know about your commitment to going green? Below are five ways to spread your message
Keywords: advertising/promotions educating clients networking OPI Products public relations
September 1, 2009
| Article
Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.
Keywords: advertising/promotions business business tools Facebook marketing marketing/promotions
May 1, 2009
| Article
"I live 30 miles from anything and my book stays full." Her secret: Pens!
Keywords: advertising/promotions marketing/promotions
March 1, 2009
| Article
Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.
Keywords: advertising/promotions business tools keeping your business competitive marketing/promotions Mother's Day
January 1, 2009
| Article
Julie Catalano gets her salon's logo placed on the No. 99 Office Depot Ford driven by NASCAR star Carl Edwards.
Keywords: advertising/promotions marketing/promotions
January 1, 2009
| Article
Posted positive reviews are great advertising.
Keywords: advertising/promotions business building web marketing
