October 1, 2008
| Article
When Colleen VanDurme designed business cards for her own nail business, another venture designing salon marketing materials for others took off.
Keywords: advertising/promotions business cards business tools marketing/promotions
September 1, 2008
| Article
To announce her new neighborhood salon, owner found that a newspaper article that included pictures of her "older" staff was the best advertising!
Keywords: advertising/promotions marketing/promotions opening a new salon
July 1, 2008
| Article
Who knew that Essie herself creates all the names, as well as the colors?
Keywords: advertising/promotions Essie Essie Weingarten polish
June 1, 2008
| Article
Gathering with like-minded or neighboring businesses to mail your fliers together is just one of the ideas from "101 Media & Marketing Tips For Salon Owners, Stylists and Managers."
Keywords: advertising/promotions business building keeping your business competitive marketing/promotions
May 1, 2008
| Article
Direct mail company Money Mailer offers tips that make sure your coupon gets noticed.
Keywords: advertising/promotions coupons promoting your services
April 1, 2008
| Article
NAILS readers share the salon promotions that got new and existing clients clamoring for their services.
Keywords: advertising/promotions business building gift certificates marketing/promotions
January 1, 2006
| Article
Enhancing your windows does not have to be an expensive or time-consuming ordeal. With a little imagination, you can really make your front window stand out. Use this monthly planner with plenty of practical tips to get you going.
Keywords: advertising/promotions holiday decorating holidays salon decor/design
November 1, 2005
| Article
Should you list your salon on the Internet? With free listings you have nothing to lose, but the jury’s still out on the benefit of paying for online advertising.
Keywords: advertising/promotions building your clientele web marketing
February 1, 2005
| Article
Grab passers-by's attention with good graphics, a simple message, and a clear message.
Keywords: advertising/promotions business signage
November 1, 2003
| Article
Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.
Keywords: advertising/promotions business keeping your business competitive marketing/promotions niche marketing
October 1, 2002
| Article
Discover new methods for increasing retail sales in this article packed with suggestions.
Keywords: advertising/promotions consultants direct mail marketing/promotions posters
August 1, 1996
| Article
If you have consistently been sending press releases to the media on your salon, eventually an item will get published. When a newspaper or magazine actually runs a story on you, it can sometimes carry greater weight and credibility than even an ad can.
Keywords: advertising/promotions
September 1, 1993
| Article
We can all learn from the mistakes of others, so read these words to the wise from salon owners who have made their share of mistakes along the way.
Keywords: advertising/promotions computer systems employee issues hiring nail technicians opening your own salon
June 1, 1993
| Article
Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.
Keywords: advertising/promotions business coupons direct mail marketing/promotions
