Topic : advertising/promotions

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Groupon: Quick Sales, New Clients

March 1, 2010  | Article

Recently, Groupon’s New York City website featured a $25 Hot Lavender Cream Manicure at Sweet Lily Natural Nail Spa for just $12. When the day was over, Sweet Lily had sold 1,661 Groupons, far surpassing its 200-purchase minimum.

Keywords: advertising/promotions   marketing/promotions   web marketing  

If You Don’t Have an Enticing Service Brochure, You’ll Hate Yourself Later

March 1, 2010  | Article

In the world of salon and spa brochures, what separates the good from the great? While there is no one-size-fits-all formula, here are nine tips for better brochures to get you going in the right direction.

Keywords: advertising/promotions   marketing/promotions   promoting your services   salon menus  

Car Wraps: An Advertisement on Wheels

January 1, 2010  | Article

To advertise his salon, Robbie Schaeffer, owner of ROB|B: An OPI Concept Salon, wrapped up a couple of Smart Cars with reflective graphics of OPI bottles and his salon logo.

Keywords: advertising/promotions   business building   marketing/promotions   OPI Products  

The Do's and Dont's of Advertising on Craigslist

October 1, 2009  | Article

Nail technicians are advertising their skill on Craigslist.org, and for the most part, they've benefitted well from the experience.

Keywords: advertising/promotions   marketing/promotions   web marketing   websites  

Five Ways to Market Your Green Salon

September 1, 2009  | Article

You offer services using natural products, and you and your staff make earth-friendly choices for your salon whenever you can. How do you let your clients know about your commitment to going green? Below are five ways to spread your message

Keywords: advertising/promotions   educating clients   networking   OPI Products   public relations  

Social Networking for Nail Techs

September 1, 2009  | Article

Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.

Keywords: advertising/promotions   Business   business tools   Facebook marketing   marketing/promotions  

Write This Down: Pens!

May 1, 2009  | Article

"I live 30 miles from anything and my book stays full." Her secret: Pens!

Keywords: advertising/promotions   marketing/promotions  

The Nitty Gritty Guide to Marketing Your Salon

March 1, 2009  | Article

Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.

Keywords: advertising/promotions   business tools   keeping your business competitive   marketing/promotions   Mother's Day  

She's Got the Nicest Nails in NASCAR

January 1, 2009  | Article

Julie Catalano gets her salon's logo placed on the No. 99 Office Depot Ford driven by NASCAR star Carl Edwards.

Keywords: advertising/promotions   marketing/promotions  

Get Them to Post Positive Reviews

January 1, 2009  | Article

Posted positive reviews are great advertising.

Keywords: advertising/promotions   business building   web marketing  

Tech Has a Gift for Graphic Design

October 1, 2008  | Article

When Colleen VanDurme designed business cards for her own nail business, another venture designing salon marketing materials for others took off.

Keywords: advertising/promotions   business cards   business tools   marketing/promotions  

Press Release Yields Big Bookings

September 1, 2008  | Article

To announce her new neighborhood salon, owner found that a newspaper article that included pictures of her "older" staff was the best advertising!

Keywords: advertising/promotions   marketing/promotions   opening a new salon  

Consumers Get an Introduction to Essie

July 1, 2008  | Article

Who knew that Essie herself creates all the names, as well as the colors?

Keywords: advertising/promotions   Essie   Essie Weingarten   polish  

Group Mailings Make Sense

June 1, 2008  | Article

Gathering  with like-minded or neighboring businesses to mail your fliers together is just one of the ideas from "101 Media & Marketing Tips For Salon Owners, Stylists and Managers."

Keywords: advertising/promotions   business building   keeping your business competitive   marketing/promotions  

Coupons That Make the Cut

May 1, 2008  | Article

Direct mail company Money Mailer offers tips that make sure your coupon gets noticed.

Keywords: advertising/promotions   coupons   promoting your services  

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