October 1, 2008
When Colleen VanDurme designed business cards for her own nail business, another venture designing salon marketing materials for others took off.
September 1, 2008
To announce her new neighborhood salon, owner found that a newspaper article that included pictures of her "older" staff was the best advertising!
July 1, 2008
Who knew that Essie herself creates all the names, as well as the colors?
June 1, 2008
Gathering with like-minded or neighboring businesses to mail your fliers together is just one of the ideas from "101 Media & Marketing Tips For Salon Owners, Stylists and Managers."
May 1, 2008
Direct mail company Money Mailer offers tips that make sure your coupon gets noticed.
April 1, 2008
NAILS readers share the salon promotions that got new and existing clients clamoring for their services.
January 1, 2006
Enhancing your windows does not have to be an expensive or time-consuming ordeal. With a little imagination, you can really make your front window stand out. Use this monthly planner with plenty of practical tips to get you going.
November 1, 2005
Should you list your salon on the Internet? With free listings you have nothing to lose, but the jury’s still out on the benefit of paying for online advertising.
February 1, 2005
Grab passers-by's attention with good graphics, a simple message, and a clear message.
November 1, 2003
Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.
October 1, 2002
Discover new methods for increasing retail sales in this article packed with suggestions.
August 1, 1996
If you have consistently been sending press releases to the media on your salon, eventually an item will get published. When a newspaper or magazine actually runs a story on you, it can sometimes carry greater weight and credibility than even an ad can.
September 1, 1993
We can all learn from the mistakes of others, so read these words to the wise from salon owners who have made their share of mistakes along the way.
June 1, 1993
Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.
April 1, 1984
Celebrate Good Times [With Nails!]8 photos
Turning Back the Hands of Time21 photos
A crystalline mineral used on nail abrasives because it is inexpensive and nearly as hard as diamond.
How do you react to negative feedback?
Do you use over-the-counter (non-professional only) polish?
Will gel-polish cause traditional polish to become obsolete?
Do Nail Techs Really Need Resumes?
What’s the most unusual place you did nails?
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VietSALON - March/April 2013
Salon Start-Up Guide 2012
How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.
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