November 1, 2003
Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.
October 1, 2002
Discover new methods for increasing retail sales in this article packed with suggestions.
April 1, 2000
Readers share tips on marketing by using everything from advertising to using gift certificates.
August 1, 1996
If you have consistently been sending press releases to the media on your salon, eventually an item will get published. When a newspaper or magazine actually runs a story on you, it can sometimes carry greater weight and credibility than even an ad can.
March 1, 1995
While promotion may sound costly, Derek Crowe says that budget is the last aspect of a campaign salon owners should address.
May 1, 1994
Technicians from all over the world sent in their entries for the NAILS 1994 Annual Graphics Contest, and this year, they were better than ever.
October 1, 1993
M.T. Fencl finds clever ways to market her salon during troubling economic times.
September 1, 1993
Katherian Harris, owner of Sherwood Hair Design in Odessa, Texas, finds it lucrative to advertise her salon in event programs.
We can all learn from the mistakes of others, so read these words to the wise from salon owners who have made their share of mistakes along the way.
June 1, 1993
Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.
May 1, 1993
April 1, 1984
Viet Fashion Week 2015: On the Runway261 photos
IBS Las Vegas 2015: International Beauty Show53 photos
Abrasive is a material used to roughen, shape, polish, or remove the surface of artificial and natural nails; or one component of a file (the...
Am I losing my touch applying acrylics?
Should I have a TV in my salon?
What low-cost extras do you provide that clients perceive as having a high value?
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