Topic : advertising/promotions

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Keeping the College Crowd Polished

November 1, 2003  | Article

Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.

Keywords: advertising/promotions   business   keeping your business competitive   marketing/promotions   niche marketing  

25 Simple Ways to Promote Your Retail

October 1, 2002  | Article

Discover new methods for increasing retail sales in this article packed with suggestions.

Keywords: advertising/promotions   consultants   direct mail   marketing/promotions   product displays  

Reader to Reader: How do you market your salon?

April 1, 2000  | Article

Readers share tips on marketing by using everything from advertising to using gift certificates. 

Keywords: advertising/promotions   client referral systems   gift certificates   marketing/promotions   Reader to Reader  

Salon Owner's Manual

August 1, 1996  | Article

If you have consistently been sending press releases to the media on your salon, eventually an item will get published. When a newspaper or magazine actually runs a story on you, it can sometimes carry greater weight and credibility than even an ad can.

Keywords: advertising/promotions  

Comparison-Shop Before You Buy

March 1, 1995  | Article

While promotion may sound costly, Derek Crowe says that budget is the last aspect of a campaign salon owners should address.

Keywords: advertising/promotions   budgeting   comparison shopping   special promotions  

Graphics Contest Entries Win for Simplicity and Clarity

May 1, 1994  | Article

Technicians from all over the world sent in their entries for the NAILS 1994 Annual Graphics Contest, and this year, they were better than ever.

Keywords: advertising/promotions   business cards   direct mail   gift certificates   graphics contest  

Let Your Customers Do the Giving

October 1, 1993  | Article

M.T. Fencl finds clever ways to market her salon during troubling economic times.

Keywords: advertising/promotions   gift certificates   personal profiles  

From Symphonies to Rodeos: Advertising in Event Programs Brings in the Business

September 1, 1993  | Article

Katherian Harris, owner of Sherwood Hair Design in Odessa, Texas, finds it lucrative to advertise her salon in event programs.

Keywords: advertising/promotions   hosting events   Nails File  

11 Mistakes to Avoid When Starting Your Own Salon

September 1, 1993  | Article

We can all learn from the mistakes of others, so read these words to the wise from salon owners who have made their share of mistakes along the way.

Keywords: advertising/promotions   computer systems   employee issues   hiring nail technicians   opening a new salon  

If It’s Tuesday, It Must Be Toes-Day

June 1, 1993  | Article

Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.

Keywords: advertising/promotions   business   coupons   direct mail   marketing/promotions  

Nails Honors Advertisers at 10th Anniversary Celebration

May 1, 1993  | Article

Keywords: advertising/promotions   business  

Advertising... The Enigma: Or Is It?

April 1, 1984  | Article

Keywords: advertising/promotions  
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