November 1, 2003
Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.
Keywords: advertising/promotions business keeping your business competitive marketing/promotions niche marketing
October 1, 2002
Discover new methods for increasing retail sales in this article packed with suggestions.
Keywords: advertising/promotions consultants direct mail marketing/promotions product displays
August 1, 1996
If you have consistently been sending press releases to the media on your salon, eventually an item will get published. When a newspaper or magazine actually runs a story on you, it can sometimes carry greater weight and credibility than even an ad can.
May 1, 1994
Technicians from all over the world sent in their entries for the NAILS 1994 Annual Graphics Contest, and this year, they were better than ever.
Keywords: advertising/promotions business card design business cards direct mail gift certificates
September 1, 1993
We can all learn from the mistakes of others, so read these words to the wise from salon owners who have made their share of mistakes along the way.
Keywords: advertising/promotions computer systems employee issues hiring nail technicians opening a new salon
June 1, 1993
Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.
Keywords: advertising/promotions business coupons direct mail marketing/promotions