Topic : As I See It

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Editor's Note: They Always Change Their Minds

July 1, 1992  | Article

When we interview models for the photo shoots for our maga­zine covers, they're always adamant about what they will ­and will not let us put on their nails. But when they see their beautiful, natural-looking sets, they usually want to keep the nails on. 

Keywords: As I See It  

Editor’s Note: What’s Happening to Nails-Only Salons?

June 1, 1992  | Article

Can a salon that offers only nail care compete with salons that also offer skin care, hairstyling, tanning, retail shopping, and a host of other related (and often unrelated) services?

Keywords: As I See It   nails-only salons  

Editor's Note: It's Showtime

April 1, 1992  | Article

This issue will hit the streets on the first day of the Midwest Beauty Show, smack in the middle of a very busy show season for salon industry professionals. It seems the perfect opportunity to encour­age nail technicians to get to tradeshows.

Keywords: As I See It   tradeshows  

Editor's Note: Clean Up Your Salon or Clear Out

March 1, 1992  | Article

Keywords: As I See It   salon sanitation  

Editor's note: Warning: Smarter Clients Ahead

December 1, 1991  | Article

Are you prepared to respond to things they’ve heard about on the news and road about in the paper?

Keywords: As I See It   consumer press  

Editor's Note: Jump-Start Sagging Motivation

September 1, 1991  | Article

Ever have one of those days ... or one of those months? Here are a couple ideas to get you out of your rut.

Keywords: As I See It   combatting burnout   motivation  

Editor's note: Give Technicians a Reason to Sell

May 1, 1991  | Article

If a nail technician splits with the salon owner the profits on any retail she sells (just as she splits the cost of her services) the nail tech would have a tremendous incentive to sell more.

Keywords: As I See It   commissions   retailing  

Editor's note: A Salute to Nail Technicians’ War Efforts

April 1, 1991  | Article

NAILS readers have shown overwhelming support for U.S. troops and revealed an especially caring deeply patriotic side even in the way they do business.

Keywords: As I See It   nail art  

Glamour Article Gets People Talking

December 1, 1989  | Article

If the beauty magazines are asking whether salons are safe, make sure you can answer your clients' same questions.

Keywords: As I See It   consumer press  
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