Topic : business building

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How To Win Over a Wider Variety of Clients

October 1, 2006  | Article

Sure, women in their 30s and 40s might be your bread and butter, but what can you do to attract a cross-section of demographics into your salon? Here, we profile four different client segments — teens, young professionals, baby boomers, and men — and tell you how to capture each segment, what services will delight them, and what the ideal products are to send them home with.

Keywords: building your clientele   business building   male clients  

How to Get the Most Out of Your Distributor

October 1, 2006  | Article

Next time you pop into your favorite distributor’s showroom or talk with your sales representative, find out what additional services they provide. What you discover may help you build a stronger salon brand and a more profitable business. Here are 20 things your distributor can do for you.

Keywords: business building   business tools   distribution  

Re-Energize Your Schedule

July 1, 2006  | Article

By analyzing her workload and employing smarter scheduling, nail tech Heather Goodwin managed to work fewer hours and still increase her income by $25,000 a year. Learn her strategies to maximize your schedule and create the career you want.

Keywords: business building   service pricing  

Techs get a "New Attitude"

April 1, 2006  | Article

Patti Labelle got it together in her famous song “New Attitude” and professed that, “I’ve tidied up my point of view, I’ve got a new attitude.” Unfortunately though, her song didn’t come with an instructional manual on how to change your attitude, so to help you freshen up your at-work outlook, we rounded up solutions from techs with their own tidy points of view.

 

Keywords: business building   preventing burnout  

10 Energizing Ideas from a Business Coach

April 1, 2006  | Article

From revisiting your goals to hiring a coach, here are 10 powerful and practical steps you can take — beginning today — to propel yourself into action and success.

Keywords: business   business building   coaching   marketing/promotions   networking  

A Perfect 10: A Salon Survival Story

April 1, 2006  | Article

Anna Maria Paty faced disaster when her Florida salon was destroyed by a hurricane. The salon not only survived, but went on to thrive and grow due to the efforts of Paty and her many supporters.

Keywords: business building   natural disasters   salon profiles  

Dear Shari Talks About Building a Clientele

March 1, 2006  | Article

How does a new graduate go about building her clientele? Veteran salon owner Shari Finger has 10 tips to get started.

Keywords: building your clientele   business building   marketing/promotions  

Business Card Dos & Don'ts

July 1, 2005  | Article

Before you order a batch of cards, read these tips. It might mean the difference between a nice card and great looking one that makes a bold statement.

Keywords: business building   business cards  

9 Salon Investments That Really Pay Off

August 1, 2003  | Article

Sometimes you have to spend money to make money. Salon owners share their salon-tested investment ideas — both big and small — that not only pay for themselves, but boost profits over time.

Keywords: business building   mentoring   tanning   web marketing  

Grab a Partner and Cross-Market Your Services

July 1, 2003  | Article

Look no further for low-cost, high-return, business-building ideas. Look beyond the obvious and cross-market with unlikely allies to double your exposure with minimal expense.

Keywords: bartering   business building   cross-marketing   customer service   keeping your business competitive  

SWOT: Analyze Your Business

August 1, 2002  | Article

SWOT means you should ask yourself: What are your Strengths, Weaknesses, Oppportunities, and Threats?

Keywords: As I See It   business building   keeping your business competitive  

9 Things They Don’t Tell You About Opening a Salon

January 1, 2002  | Article

A new salon owner shares her hard-earned wisdom to help make the process of striking out on your own a little easier.

Keywords: business building   business plans   networking   opening a new salon   work life balance  

The Doctor is “IN” - Establishing a Salon-Doctor Relationship

April 1, 2000  | Article

Finding a good doctor is like finding a good nail technician – people want a personal referral from someone they trust. If you’re still looking for Dr. Right, here are some suggestions from physicians and nail techs who’ve made referral relationships work.

Keywords: building your clientele   business building   working with doctors  

Kids These Days ...

August 1, 1998  | Article

Do today's nail techs know what it takes to build a full book? If not, as a veteran you should lend a hand.

Keywords: building your clientele   business building  

Chicago’s Finest - A Look at Salon Millennium

April 1, 1998  | Article

Hidden in a thick of grand old oaks and elms along a 15-mile stretch of Lake Michi­gan is one of the nation's best-kept secrets. Privacy and anonymity are sacrosanct in this close-knit community where the living legacies of some of the most prosperous entrepreneurs of the Indus­trial Revolution reside.

Keywords: business building   client retention   customer service   Illinois  

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