Topic : business building

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Dear Shari Talks About Building a Clientele

March 1, 2006  | Article

How does a new graduate go about building her clientele? Veteran salon owner Shari Finger has 10 tips to get started.

Keywords: building your clientele   business building   marketing/promotions  

Business Card Dos & Don'ts

July 1, 2005  | Article

Before you order a batch of cards, read these tips. It might mean the difference between a nice card and great looking one that makes a bold statement.

Keywords: business building   business cards  

9 Salon Investments That Really Pay Off

August 1, 2003  | Article

Sometimes you have to spend money to make money. Salon owners share their salon-tested investment ideas — both big and small — that not only pay for themselves, but boost profits over time.

Keywords: business building   mentoring   tanning   web marketing  

Grab a Partner and Cross-Market Your Services

July 1, 2003  | Article

Look no further for low-cost, high-return, business-building ideas. Look beyond the obvious and cross-market with unlikely allies to double your exposure with minimal expense.

Keywords: bartering   business building   cross-marketing   customer service   keeping your business competitive  

SWOT: Analyze Your Business

August 1, 2002  | Article

SWOT means you should ask yourself: What are your Strengths, Weaknesses, Oppportunities, and Threats?

Keywords: As I See It   business building   keeping your business competitive  

9 Things They Don’t Tell You About Opening a Salon

January 1, 2002  | Article

A new salon owner shares her hard-earned wisdom to help make the process of striking out on your own a little easier.

Keywords: business building   business plans   networking   opening a new salon   work life balance  

The Doctor is “IN” - Establishing a Salon-Doctor Relationship

April 1, 2000  | Article

Finding a good doctor is like finding a good nail technician – people want a personal referral from someone they trust. If you’re still looking for Dr. Right, here are some suggestions from physicians and nail techs who’ve made referral relationships work.

Keywords: building your clientele   business building   working with doctors  

Kids These Days ...

August 1, 1998  | Article

Do today's nail techs know what it takes to build a full book? If not, as a veteran you should lend a hand.

Keywords: building your clientele   business building  

Chicago’s Finest - A Look at Salon Millennium

April 1, 1998  | Article

Hidden in a thick of grand old oaks and elms along a 15-mile stretch of Lake Michi­gan is one of the nation's best-kept secrets. Privacy and anonymity are sacrosanct in this close-knit community where the living legacies of some of the most prosperous entrepreneurs of the Indus­trial Revolution reside.

Keywords: business building   client retention   customer service   Illinois  

Smart Ways to Market Art

June 1, 1997  | Article

OK, you’ve got your nail art techniques down and you have an array of design ideas stored up in memory, but how do you put the word out about your talent and sell the service to clients?

Keywords: building your clientele   business building   marketing/promotions   nail art   nail art business  

201 Ways to Build Your Business

February 1, 1997  | Article

We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.

Keywords: building your clientele   business building   customer service   organization   techniques  

Indulge Them Inside and Out

December 1, 1996  | Article

Keywords: business building  

Behind the Scenes with Stephanie Bricker, The Neatest Tech Around

July 1, 1995  | Article

A tidy workstation is this top tech's secret to success.

Keywords: Behind the Scenes   business building   California   doing nails for photo shoots   Paula Gilmore  

The Neatest Tech Around

July 1, 1995  | Article

"Manicure table manners" are rewarded

Keywords: business building   California   competitions   doing nails for photo shoots   manicure tables  

One on One Interview: A Nail Student and a Veteran Nail Tech

April 1, 1995  | Article

A nail student asks a veteran nail technician for some advice on starting out.

Keywords: business building   newbie  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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