March 1, 2006
How does a new graduate go about building her clientele? Veteran salon owner Shari Finger has 10 tips to get started.
Keywords: building your clientele business building marketing/promotions
January 1, 2006
How about starting a membership program for loyal clients?
Keywords: business building customer service
July 1, 2005
Before you order a batch of cards, read these tips. It might mean the difference between a nice card and great looking one that makes a bold statement.
Keywords: business building business cards
November 1, 2004
With the holiday season upon us, it may be hard to remember a time when your client roster didn’t look like Santa’s “Nice” list. But every so often business gets slow even for the best of you. Here nail techs and salon owners tell us how they hustle to rustle up new business.
Keywords: business building promoting your services winter promotions
August 1, 2003
Sometimes you have to spend money to make money. Salon owners share their salon-tested investment ideas — both big and small — that not only pay for themselves, but boost profits over time.
Keywords: business building mentoring tanning web marketing
July 1, 2003
Look no further for low-cost, high-return, business-building ideas. Look beyond the obvious and cross-market with unlikely allies to double your exposure with minimal expense.
Keywords: bartering business building customer service keeping your business competitive
March 1, 2003
These days, quality work isn’t always enough to get clients into your salon. Advertising your wares can help attract new business and keep your existing customer base aware of new offerings on your service menu.
Keywords: advertising/promotions building your clientele business building
August 1, 2002
SWOT means you should ask yourself: What are your Strengths, Weaknesses, Oppportunities, and Threats?
Keywords: As I See It business building keeping your business competitive
January 1, 2002
A new salon owner shares her hard-earned wisdom to help make the process of striking out on your own a little easier.
Keywords: business building business plans networking opening a new salon work life balance
April 1, 2000
Finding a good doctor is like finding a good nail technician – people want a personal referral from someone they trust. If you’re still looking for Dr. Right, here are some suggestions from physicians and nail techs who’ve made referral relationships work.
Keywords: building your clientele business building working with doctors
August 1, 1998
Do today's nail techs know what it takes to build a full book? If not, as a veteran you should lend a hand.
Keywords: building your clientele business building
April 1, 1998
Hidden in a thick of grand old oaks and elms along a 15-mile stretch of Lake Michigan is one of the nation's best-kept secrets. Privacy and anonymity are sacrosanct in this close-knit community where the living legacies of some of the most prosperous entrepreneurs of the Industrial Revolution reside.
Keywords: business building client retention customer service Illinois
January 1, 1998
From graduation to state board exams, from the job search to the first full set on a paying client, those first few months as a nail technician are filled with highs and lows. Two nail technicians opened their diaries to share theire experiences.
Keywords: business building starting your own business
June 1, 1997
OK, you’ve got your nail art techniques down and you have an array of design ideas stored up in memory, but how do you put the word out about your talent and sell the service to clients?
Keywords: building your clientele business building marketing/promotions Nail art
February 1, 1997
We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.
Keywords: building your clientele business building customer service organization techniques