Topic : business building

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Setting Up a Facebook Page (Part 2)

January 13, 2011  | 

How is your salon Facebook page coming along? Have you loaded some photos? Have you picked up some fans? Are you waiting for more detail from me?  I want to clarify some things from the last

Keywords: business building   social media   tech-to-tech sharing  

Setting Up a Facebook Page for Your Salon (Part 1)

January 11, 2011  | 

Do you have a Facebook page for your salon? If the answer is no, could I ask why not? Facebook is a free resource that could be an interactive tool that brings clients into the salon.

Keywords: business building   social media   tech-to-tech sharing  

Create a No-Show Policy (and Post It!)

January 3, 2011  | 

Everyone is busy at the holidays; we all have things to do and limited time to get them done. While in the salon everyone is putting in extra time and really crunching to meet the holiday

Keywords: business building   client issues  

Networking to Grow Your Business

January 1, 2011  | Article

Let's face it, there seems to be a nail salon on every corner and some in between.  So what's a salon owner or nail tech to do to build her business these days?  How about networking with other local businesses?

Keywords: business building   career handbook   networking   newbie  

Just My Opinion: Nail Technicians, Our Time Has Come!

January 1, 2011  | Article

Salon owner Renee Borowy talks about the positive outlook for nail techs.

Keywords: business building   continuing education   Renee Borowy  

Engage in Shameless Self Promotion

December 1, 2010  | Article

If business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.

Keywords: advertising/promotions   business building   marketing/promotions   referrals  

Offer Gift Wrapping, Make Friends

December 1, 2010  | Article

“While it’s not a product or service that you can make money from, offering gift-wrapping is a wonderful way to thank your loyal customers for their patronage throughout the year and to make their stress-filled holiday time just a little bit easier,” says small-business marketing expert Nanette Miner.

Keywords: business building   customer service   gift bags   holiday retailing   networking  

On My Mind: The Recession Is Over, Sort Of

November 1, 2010  | Article

A sign that lifts my spirits is that as I write this, the September issues of all of the consumer fashion magazines just came out and they are bigger than I’ve seen them in the last few years.

Keywords: business building   consumer advertising   economy   Hannah Lee   recession  

33 Ways to Work Smarter, not Harder

June 1, 2010  | Article

From saving money on products to developing an efficient schedule, salon coaches offer practical advice behind the cliché.

Keywords: business building   career handbook   learning new techniques   marketing/promotions   money  

Party Crashers

May 1, 2010  | Article

About two weeks before her wedding, Anne Silvey, now Mrs. Anne Franscioni, was putting the finishing touches on the plans for her big day. She’d had the color palette picked out long ago — navy, cream, and wine — and her six bridesmaids were prepared with their navy dresses. Wanting everything to be perfect to the last detail, she of course wanted a perfectly matched look for the group’s fingernails and toenails.

Keywords: bridal nail art   business building   clients   marketing/promotions   nails-only salons  

In-Salon Events Build Clientele, Up Income

April 1, 2010  | Article

In this economy, nail techs have to find creative ways to do direct marketing.

Keywords: building your clientele   business building   direct mail   email marketing   marketing/promotions  

You’re the Inspiration

April 1, 2010  | Demo

Even just the service names sound enticing — coconut milk pedicure, eucalyptus manicure, cosmopolitan mani-pedi — but how do you come up with these ideas? Brainstorming experts and salon owners share how to turn even a small idea into a big nail service that will liven up your menu.

Keywords: adding new services   business building   customer service   service recipes   Valentine's Day services  

Make 2010 Your Best Year Ever

January 1, 2010  | Article

Log onto www.nailsmag.com/2010project for business building and winning marketing ideas.

Keywords: 2010 Project   business building   marketing/promotions   salon parties  

Car Wraps: An Advertisement on Wheels

January 1, 2010  | Article

To advertise his salon, Robbie Schaeffer, owner of ROB|B: An OPI Concept Salon, wrapped up a couple of Smart Cars with reflective graphics of OPI bottles and his salon logo.

Keywords: advertising/promotions   business building   marketing/promotions   OPI products  

Week 22: An Economic Wrapup

December 29, 2009  | Article

Well folks, this is it — the final installment of The 2010 Project. We hope you’ve found some useful information in the 22 weeks we’ve been sending out this e-newsletter. From suggestive retailing tips to using downtime to your advantage, we included a little something for everyone to help grow or sustain your business in the rough economy that has plagued 2009.

Keywords: 2010 Project   business building   recession  

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The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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