Topic : business building

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Recession-Proofing Your Salon

January 1, 2009  | Article

History has proved that even during economic downturns, people will continue to pay for a little bit of “feel good.” Here are some ideas to make sure your salon can maintain a thriving clientele even in tough times.

Keywords: business building   business tools   customer service   keeping your business competitive  

Dear Shari: November 2008

November 1, 2008  | Article

Salon owner Shari Finger answers your questions on building a clientele, regaining the trust of a discount salon-goer, listening to clients’ personal issues, and clients who mistreat their nails.

Keywords: business building   client relationships   client retention   Dear Shari   discount salons  

Group Mailings Make Sense

June 1, 2008  | Article

Gathering  with like-minded or neighboring businesses to mail your fliers together is just one of the ideas from "101 Media & Marketing Tips For Salon Owners, Stylists and Managers."

Keywords: advertising/promotions   business building   keeping your business competitive   marketing/promotions  

Strategies for Weathering the Economic Storm

May 1, 2008  | Article

Neil Ducoff, CEO of Strategies, gives a little economic advice.

Keywords: business building   business tools   economy   keeping your business competitive   service pricing  

Mystery Shopper Checklist:

May 1, 2008  | Article

You can’t fix it if you don’t know it’s broken. Make the most out of a mystery shopper program by gathering the most relevant information about your salon and be on your way to creating stellar customer service.

Keywords: business building   staff management  

Promotions With Pop

April 1, 2008  | Article

NAILS readers share the salon promotions that got new and existing clients clamoring for their services.

Keywords: advertising/promotions   business building   gift certificates   marketing/promotions  

Back Where I Belong

April 1, 2008  | Article

What happens when techs leave the business only to realize they miss their first love? Meet some techs who re-entered the nail industry after a long absence and see how they rebuilt their business and dealt with changes in the industry.

Keywords: building your clientele   business building   niche marketing  

Spa Consultants on Call World-Wide

February 1, 2008  | Article

Three business-savvy spa consultants offer support to Star and Cuccio Naturalé customers.

Keywords: business building   consultants   Cuccio Naturale   keeping your business competitive   marketing/promotions  

The Coaching Chronicles: Installment #1, Rebuilding a Business

February 1, 2008  | Article

Heather, meet Adrienne, a mother of two who just moved with her husband to North Carolina, where she must rebuild her nail business from scratch. Adrienne, meet Heather, a certified salon success coach whose job is to help you succeed.

Keywords: blogs   building your clientele   business building  

Got Space? Get Yoga

February 1, 2008  | Article

If you've got the room, why not round out your salon's offerings by introducing yoga to mix?

Keywords: adding new services   business   business building   healthy working   keeping your business competitive  

The Wisdom to Know the Difference

January 1, 2008  | Article

Late clients, bad bosses, staffing woes — nail techs often face situations that are out of our control. Sometimes we are able to gain control; other times we need to resign ourselves to our limitations and learn from the experience. Balance comes from knowing the difference.

Keywords: business building   minimizing stress   work life balance  

Salon Swap

January 1, 2008  | Article

Two brave techs traded spaces — and clients and product lines — for one day. Here’s their account of what happened…

Keywords: business building   clients   customer service   keeping your business competitive   salon decor/design  

Point of View: Do you think it’s beneficial to target niche clientele?

December 1, 2007  | Article

Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?

Keywords: building your clientele   business building   marketing/promotions   niche marketing  

Tech’s Book Shares Client-Building Secrets

November 1, 2007  | Article

Educator and nail tech, Dawn Bassett, shares her tips on successful marketing, promotions and networking.

Keywords: books   business   business building   keeping your business competitive  

Customer Service Begins With Client Consultations

November 1, 2007  | Article

Take full advantage of the first step in building a professional business relationship. Consultations create a rapport with clients and help you select the most appropriate services and treatments for each individual.

Keywords: business building   service recipes  

Encyclopedia

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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