November 16, 2009
Did you know the mysterious Google algorithm that determines your search page ranking favors websites that update their content frequently? So if it’s been a while since you’ve freshened up your site, a little tweaking may be in order; this will keep it interesting to both the search engines and to your clients.
Keywords: 2010 Project business building recession web marketing
November 3, 2009
This week, we pause for a word from our sponsor, Dashing Diva Professional. Thanks to them, we’re able to bring you 22 weeks of this exclusive business-building content in The 2010 Project e-newsletter.
Keywords: 2010 Project adding new services business building gels recession
September 29, 2009
As a therapist, owner, and manager who is working full-time in my spa, I wanted to share with my fellow nail professionals how we survive during this hard time by not limiting ourselves to one area of marketing. At Maisie Dunbar Spa Lounge, we don’t believe in overexposure. We expose our business in the following ways:
Keywords: 2010 Project business building marketing/promotions recession Washington D.C
September 4, 2009
If you’re looking to build your clientele, there’s no need to discount your services, but you can run specials and use some creative marketing, says Sharon Frenz, co-owner of Fusion Hair and Nail Studio in Tomah, Wis. “I’ve gone from a so-so book to a completely full book in less than a year,” says Frenz, who shares these tips.
Keywords: 2010 Project building your clientele business building marketing/promotions
August 12, 2009
Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.
Keywords: 2010 Project building your clientele business building marketing/promotions youth marketing
August 1, 2009
Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.
Keywords: business building keeping your business competitive marketing/promotions recession
July 1, 2009
Written by a nail tech for nail techs, Dawn Marie Basset’s How to Build a Clientele and Keep It provides excellent tips and insight into building and maintaining a healthy appointment book.
Keywords: building your clientele business building marketing/promotions networking promoting your services
January 1, 2009
Nail friends, who are techs that we meet through the course of our work lives, truly understand each other. Meet my nail friends.
Keywords: business building networking tradeshows
January 1, 2009
Posted positive reviews are great advertising.
Keywords: advertising/promotions business building web marketing
January 1, 2009
History has proved that even during economic downturns, people will continue to pay for a little bit of “feel good.” Here are some ideas to make sure your salon can maintain a thriving clientele even in tough times.
Keywords: business building business tools customer service keeping your business competitive
November 1, 2008
Salon owner Shari Finger answers your questions on building a clientele, regaining the trust of a discount salon-goer, listening to clients’ personal issues, and clients who mistreat their nails.
Keywords: business building client relationships client retention Dear Shari discount salons
June 1, 2008
Gathering with like-minded or neighboring businesses to mail your fliers together is just one of the ideas from "101 Media & Marketing Tips For Salon Owners, Stylists and Managers."
Keywords: advertising/promotions business building keeping your business competitive marketing/promotions
May 1, 2008
Neil Ducoff, CEO of Strategies, gives a little economic advice.
Keywords: business building business tools economy keeping your business competitive service pricing
May 1, 2008
You can’t fix it if you don’t know it’s broken. Make the most out of a mystery shopper program by gathering the most relevant information about your salon and be on your way to creating stellar customer service.
Keywords: business building staff management
April 1, 2008
NAILS readers share the salon promotions that got new and existing clients clamoring for their services.
Keywords: advertising/promotions business building gift certificates marketing/promotions